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Soaring Demand Set to Propel Growing Medium Market to $4.98 Billion by 2029

10-06-2025 09:45 AM CET | Food & Beverage

Press release from: The Business Research Company

Growing Medium

Growing Medium

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What Is the Expected CAGR for the Growing Medium Market Through 2025?
The expanding market size of the growing medium has experienced consistent growth in the past few years. It is projected to escalate from $4.28 billion in 2024 to $4.43 billion in 2025, demonstrating a compound annual growth rate (CAGR) of 3.4%. The historical growth of the market is largely due to the escalating concerns about food safety and health, a growing global population, heightened consumer awareness, an increasing demand for vegetables, and a surge in the requirement for cannabis*.

What's the Projected Size of the Global Growing Medium Market by 2029?
Over the coming years, the size of the expanding medium market is predicted to experience consistent growth, ballooning to $4.98 billion by 2029, with a compound annual growth rate (CAGR) of 3.0%. The projected expansion during this period is primarily attributable to a rising demand for horticulture, at-home plant cultivation, boosted spending power in the agricultural domain, growing disposable income, and an increase in the adoption of precision farming practices. Key trends expected during the forecast period encompass the incorporation of Internet of Things (IoT) sensors, advances in aeroponic systems, introduction of microbial-enhanced growing mediums, intelligent growing mediums incorporating controlled release fertilizers, and development of environmentally safe organic growing mediums.

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Top Growth Drivers in the Growing Medium Industry: What's Accelerating the Market?
The surge in horticulture demand is anticipated to drive the expansion of the growing medium market. Horticulture, a subset of agriculture, is devoted to the growth and care of crops such as fruits, vegetables, nuts, seeds, herbs, sprouts, mushrooms, algae, flowers, seaweeds, and various non-food plants. The burgeoning demand for horticulture is attributable to rising consumer preference for fresh and local produce, a shift towards sustainable living, and increased consciousness about health and wellness. Growing mediums used in horticulture provide a conducive environment for the plant roots by ensuring their optimal growth and development, supplying vital nutrients, retaining moisture, and providing physical support to the plants. For instance, the New South Wales (NSW) Department of Primary Industries and Regional Development in Australia projected in 2023 that the horticultural gross production value for 2022-2023 would be $2,989 million, a 2% rise compared to 2021-2022. This further illustrates the influence of surging horticulture demand on the growing medium market.

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What Trends Will Shape the Growing Medium Market Through 2029 and Beyond?
Leading corporations in the escalating medium market are pioneering unique products including soil-less growing materials to boost the effectiveness of plant growth and promote sustainability in farming practices. Soil-less cultivation mediums indicate substances utilized for plant growth that do not require natural soil. These mediums deliver support, conserve humidity, and offer nutrients for plants. For instance, in July 2024, Indian agriculture service firm FARMAI India Private Limited, known for providing growing mediums, introduced soil-less media. This soil-less media, designed for germinating seedlings, aims to augment agricultural productivity. This revolutionary product is part of the overall transition towards sustainable farming, primarily in reaction to issues such as soil erosion and water shortage. The soil-less media is a combination of organic and inorganic substances that provides high porosity, exceptional aeration, and notable water retention abilities.

What Are the Main Segments in the Growing Medium Market?
The growing medium market covered in this report is segmented -

1) By Type: Soilless Mixes, Composts, Gravel, Inert Mediums, Other Types
2) By Distribution Channel: Online, Offline
3) By Application: Agriculture, Horticulture, Home Gardening, Greenhouses, Landscape

Subsegments:
1) By Soilless Mixes: Peat-Based Mixes, Coconut Coir Mixes, Vermiculite And Perlite Mixes, Composted Bark Mixes
2) By Composts: Organic Composts, Vermicompost, Green Composts, Manure-Based Composts
3) By Gravel: Expanded Clay Gravel, Crushed Stone Gravel, Pea Gravel
4) By Inert Mediums: Perlite, Vermiculite, Rockwool, Expanded Polystyrene (EPS)
5) By Other Types: Hydroponic Mediums, Biodegradable Grow Bags, Rice Hulls And Other Agricultural Residues

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Which Top Companies are Driving Growth in the Growing Medium Market?
Major companies operating in the growing medium market are Israel Corporation Ltd., The Scotts Miracle-Gro Company, Neova Group, Premier Tech Ltd., Profile Products LLC, Jiffy International AS, Hydrofarm Holdings Group, Greenhouse Grower , CANNA B.V., BERA B.V, Grodan B.V., FoxFarm Soil & Fertilizer Company, Floragard Vertriebs GmbH, PittMoss LLC, Cropaia, HydraFiber, Horticultural Coir Inc., Berger, Trellis Bliss, Areapeat

Which Regions Will Dominate the Growing Medium Market Through 2029?
North America was the largest region in the growing medium market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the growing medium market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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4.Consultants & Analysts - To support market entry, expansion strategies, and client advisory work.

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Learn More About The Business Research Company
With over 15,000+ reports from 27 industries covering 60+ geographies, The Business Research Company has built a reputation for offering comprehensive, data-rich research and insights. Our flagship product, the Global Market Model delivers comprehensive and updated forecasts to support informed decision-making.

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