Press release
Experience Product Masterclass Opens Registration on Digital Course Design and Engagement

Experience Product Masterclass 2025 Challenge opens registration for creators seeking to design engaging, results.
==> Click here to get started https://getplatform.link/epm
The annual program helps coaches, consultants, and online educators design engaging digital courses-known as "experience products"-that boost learner results and course completion rates.
The live challenge serves as the prelude to the full 10-week Experience Product Masterclass, guiding participants through the process of turning their expertise into interactive and results-driven learning programs.
About the Experience Product Masterclass and Its Core Approach
The Experience Product Masterclass (EPM) is a 10-week live training program developed by Marisa Murgatroyd, CEO of Live Your Message. The course focuses on helping creators and educators build what Murgatroyd calls "experience products"-digital courses and programs designed to engage students through action, accountability, and measurable results.
Unlike traditional online courses that rely on static video lessons, EPM integrates psychology-based engagement triggers, gamified learning principles, and interactive delivery through the Xperiencify platform.
==> Get started at https://getplatform.link/epm
This structure is intended to help course creators not only design and launch their programs but also ensure that participants stay motivated and complete them successfully.
Each year, the program attracts a diverse group of business owners, coaches, consultants, and educators who seek to translate their expertise into sustainable online offerings. The 2025 edition continues this tradition with live coaching, structured learning milestones, and an updated curriculum reflecting the latest trends in digital learning and consumer engagement.
==> Click here to get started https://getplatform.link/epm
Inside the 5-Day Challenge: What Participants Will Learn
The 5-Day Experience Product Challenge, held from October 1-5, 2025, provides an introductory, hands-on experience that guides participants through the fundamentals of designing and validating an online course or coaching program. Each day focuses on a key stage of the process, offering practical steps that can be applied immediately.
Day 1 - Clarifying the Product Idea
Participants learn how to identify a profitable niche, align it with their expertise, and define clear transformation outcomes for learners.
Day 2 - Crafting the Offer and Experience Framework
The session explores how to position a digital product, structure lessons for maximum engagement, and begin applying Marisa Murgatroyd's "Experience Formula."
Day 3 - Designing Student Journeys and Milestones
Attendees are introduced to Xperiencify, the delivery platform that enables creators to add gamification, progress tracking, and motivational triggers to their courses.
Day 4 - Mapping Out Launch and Enrollment Strategies
This session focuses on developing an achievable launch roadmap, including pre-launch planning, enrollment communications, and student onboarding.
Day 5 - Engagement, Completion, and Next Steps
The challenge concludes with strategies for improving course completion rates, gathering testimonials, and planning long-term growth through the full Experience Product Masterclass.
Inside the Experience Product Masterclass Program
Following the free 5-Day Challenge, participants have the option to continue into Marisa Murgatroyd's 10-week Experience Product Masterclass (EPM) - a structured training program developed by Live Your Message to help course creators and coaches design programs that improve engagement, retention, and results.
The Experience Product Masterclass provides a framework that blends instructional design, marketing strategy, and behavioral psychology. It is built around the concept of "experiencifying" digital courses - a process that transforms traditional learning content into interactive, goal-oriented experiences.
==> Click here to get started https://getplatform.link/epm
Program Modules Overview:
Your Profitable Product Idea - Helps identify a viable course concept, evaluate market demand, and define a transformational promise.
Your Idea-to-Market Blueprint - Covers how to build, price, and position the offer effectively for target audiences.
Your MVP Launch - Guides participants in developing a minimum viable product, testing it, and launching to early adopters.
Supercharge Your Marketing - Focuses on enrollment growth through storytelling, community engagement, and organic marketing.
Experience Escalation - Teaches long-term course optimization, upsells, and creating additional revenue streams.
Coaching, Tools, and Support:
Weekly group coaching sessions and milestone check-ins with certified EPM coaches.
Access to the Xperiencify platform, the proprietary course delivery system that adds gamified engagement elements such as points, progress bars, and celebration milestones.
Peer community networking and implementation support throughout the program's 10-week duration.
Guarantee and Track Record:
Marisa Murgatroyd and the Live Your Message team back the program with a $2,000 results guarantee - promising that students who follow the process will earn at least $2,000 within 12 weeks, or the company will pay the difference.
About Marisa Murgatroyd and Live Your Message
Marisa Murgatroyd, founder and CEO of Live Your Message, is an entrepreneur, coach, and digital educator known for helping course creators and small business owners transform ideas into engaging, results-driven online programs. Over the past decade, she has trained more than 12,000 students and collaborated with industry experts in marketing, education, and business development.
Through her company, Live Your Message, Marisa has built a learning community centered on creative entrepreneurship - empowering individuals to build online businesses rooted in authenticity, transformation, and measurable success. Her signature methodology, The Experience Formula, is the foundation of both the Experience Product Masterclass and the Xperiencify learning platform.
The Experience Product Masterclass has earned consistent praise for its practical curriculum and participant results. Alumni have credited the framework with helping them launch profitable online courses, increase student completion rates, and achieve significant income milestones. Many participants report building new coaching, consulting, or education businesses following the program.
Community Success Stories
Graduates of EPM represent a diverse mix of backgrounds - from corporate professionals transitioning into entrepreneurship to teachers, consultants, and service-based business owners seeking scalable income streams. Reported outcomes include:
Launching first-time online courses with 10-100 paid enrollments.
Generating between $2,000 and $100,000 in verified product sales during or shortly after the 10-week program.
Increased customer satisfaction and engagement rates using the "experiencify" model.
Expanded professional visibility through community collaboration and Live Your Message events.
The annual EPM Challenge and Masterclass continue to attract participants from more than 50 countries, reflecting the growing interest in accessible digital education and experience-based course design.
==> Click here to get started https://getplatform.link/epm
Industry Context: The Creator Economy and Online Learning Growth
The launch of the Experience Product Masterclass 2025 Challenge comes at a pivotal time for the global creator and education industries. The digital learning economy has seen unprecedented growth since 2020, with creators, coaches, and small business owners increasingly turning to online courses and digital products as a sustainable income model.
According to Statista, the global e-learning market is projected to reach $460 billion by 2026, while independent creators continue to drive innovation in course design, delivery, and engagement. However, a persistent challenge remains - research shows that completion rates for online courses average below 15%, often due to low interactivity and lack of accountability.
Marisa Murgatroyd's Experience Product Masterclass addresses these concerns directly through its "Experience Formula," which focuses on gamified engagement, learner motivation triggers, and progress-based rewards. Rather than traditional lecture-style courses, the Masterclass emphasizes an immersive, goal-oriented learning environment designed to improve completion rates and business outcomes for course creators.
The program's approach aligns with the broader shift toward experience-based learning, where the emphasis is on measurable transformation rather than passive content consumption. This model has gained traction among entrepreneurs and educators seeking more consistent student success and higher client retention.
Marisa Murgatroyd, Founder and CEO of Live Your Message, stated in a previous session that the Masterclass was developed "to transform the way people think about teaching and selling online." She added that the goal is to empower entrepreneurs "to build products people finish, achieve results from, and eagerly share."
About Marisa Murgatroyd and Live Your Message
Marisa Murgatroyd is the founder and CEO of Live Your Message, an education company dedicated to helping entrepreneurs and professionals transform their expertise into engaging, results-driven online programs. With over a decade of experience in digital course design and marketing strategy, Murgatroyd has worked with more than 10,000 students globally through her programs, live trainings, and speaking engagements.
Through Live Your Message, she has pioneered the concept of the "Experience Formula," a framework that integrates behavioral psychology, gamification, and motivational design to help course creators build programs that increase learner completion and success rates. Her work has been featured across major entrepreneurial conferences and online business media, where she advocates for meaningful, student-centered approaches to online learning.
Max Living
530B Harkle Rd, Santa Fe, NM 87505, United States
The Experience Product Masterclass (EPM) is Live Your Message's flagship program, running annually since its inception in 2016. Each year, it attracts thousands of participants seeking to develop and launch online courses, membership programs, and digital products that achieve tangible results.
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