United States Ovulation Testing Kits Market 2025 | Industry Developments, Future Growth, Share & Industry Insights

The Ovulation Testing Kits Market reached US$ 3.15 billion in 2023 and is projected to reach US$ 5.29 billion by 2031, growing at a CAGR of 6.7% during the forecast period 2024-2031.

DataM Intelligence unveils its latest report on the "Ovulation Testing Kits Market Size 2025," offering an in-depth analysis of market trends, growth drivers, competitive landscape, and regional dynamics. The study covers market size in value and volume, CAGR forecasts, and emerging opportunities that can guide businesses in seizing growth potential and crafting winning strategies. Packed with data-driven insights on current developments and future trends, this report is essential for companies aiming to stay ahead in the competitive Market.

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List of Top Key Player: AdvaCare Pharma, Swiss Precision Diagnostics GmbH, Proov, PREGMATE, Easy@Home Fertility, Fairhaven Health, Ro, Piramal Pharma Ltd., Wondfo, and Accuquik Test Kits.

Industry Developments:

USA
✅ 2025-06-09 IVI RMA Global agreed to acquire ART Fertility Clinics (expanding clinic footprint in the U.S. and raising consolidation activity in fertility services).
✅ 2025 Clearblue's connected/digital ovulation products remained a lead consumer launch in 2025 (continued rollouts and app-connected devices in major US retail channels).

Japan
✅ 2025-05-07 fermata announced general-market rollout of its next-gen fertility/ovulation support device kegg for Japan (summer 2025 commercial launch).
✅ 2025-09-09 TL Genomics scheduled launch of the "MyエイジF" home test to evaluate pregnancy-readiness (press release announced Sept 9, 2025 sales start).

Korea
✅ 2025-04-18 Korean media covered a new 5-minute rapid infertility/hormone test from a K-health firm gaining attention from US clinics (fast hormone-point diagnostics).
✅ 2023-10-27 (still marketed in 2025) WellS Bio's CareUsTM 배란체크 ovulation test (validated to low LH limits) continues to be promoted in Korea's retail/clinical channels.

Europe
✅ 2025-07-14 Becton Dickinson's diagnostics/biosciences spin-and-merge with Waters (a $17.5B deal) was announced - a major diagnostics consolidation likely to affect supplier/point-of-care diagnostics ecosystems in Europe.
✅ 2025 Clearblue's digital/connected ovulation test products and updates continued European rollouts and retailer listings in 2025.

Forecast Projection:

The Global Ovulation Testing Kits Market is poised for significant growth between 2025 and 2032. In 2024, the market maintained a steady upward trajectory, and with strategic initiatives by leading players accelerating adoption, the market is expected to soar throughout the forecast period. Companies leveraging these trends are well-positioned to capture emerging opportunities and maximize revenue potential.

Market Intelligence Research Process:

The Ovulation Testing Kits Market research report by DataM Intelligence combines primary and secondary data to deliver deep, actionable insights. It examines the full spectrum of factors shaping the industry, from government regulations and market conditions to competitive dynamics, historical trends, technological breakthroughs, upcoming innovations, and potential challenges. This comprehensive analysis not only highlights growth prospects but also identifies barriers, equipping businesses to navigate market volatility and capitalize on emerging opportunities.

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Key Segmentation:

By Product Type - Urine Ovulation Tests, Saliva Ovulation Tests, Digital Ovulation Kit

By Distribution Channels - E-Commerce, Online & Retail Pharmacies, Hypermarkets & Supermarkets

Global Growth Regional Analysis:

⇥ North America (U.S., Canada, Mexico)

⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)

⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)

⇥ South America (Colombia, Brazil, Argentina, Rest of South America)

⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

Benefits of the Report:

Chapter 1 - Market Overview: Kickstarts the report with a comprehensive snapshot of the Ovulation Testing Kits Market, summarizing key segments by region, product type, and application. Highlights include market size, segment growth potential, and short- & long-term industry outlook.

Chapter 2 - Emerging Trends: Uncovers the game-changing trends and high-impact innovations shaping the future of the industry.

Chapter 3 - Competitive Landscape: Offers a deep dive into market competition, detailing revenue shares, strategic initiatives, and recent mergers & acquisitions.

Chapter 4 - Top Player Profiles: Features detailed company profiles, covering revenue, profit margins, product lines, and major milestones for leading market players.

Chapters 5 & 6 - Regional & Country Analysis: Breaks down revenue performance across global regions, providing insights on market sizes, opportunities, and growth prospects worldwide.

Chapter 7 - Segmentation Analysis: Explores market segmentation by type, revealing high-potential categories and guiding businesses towards lucrative areas.

Chapter 8 - Application Insights: Examines downstream markets and identifies promising sectors for expansion, showing how different applications are driving growth.

Chapter 9 - Supply Chain Mapping: Maps the entire industry supply chain, highlighting upstream and downstream activities for a holistic market perspective.

Chapter 10 - Key Takeaways: Concludes with critical insights and actionable strategies, equipping stakeholders to make informed decisions and stay ahead in the market.

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FAQ's

Q1: What is the current size of the Ovulation Testing Kits Market and its future potential?

A: The Ovulation Testing Kits Market was valued at US$ 3.15 billion in 2023 and is projected to surge to US$ 5.29 billion by 2031

Q2: How fast is the Ovulation Testing Kits Market expected to grow in the coming years?

A: The market is forecast to expand at a robust CAGR of 6.7% between 2024-2031, signaling strong global growth and investment potential.

Q3: Which regions are dominating the Ovulation Testing Kits Market and which are fastest-growing?

A: North America accounted for approximately 43.5% of the global ovulation testing kits market share

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