United States Plant-Based Cosmetics Market Size, Trends & Forecast 2025 | Major Players - Coty Inc., Loreal SA, MULondon

"The Global Plant-Based Cosmetics Market is expected to reach at a CAGR of 6.7% during the forecast period (2024-2031)." As per DataM intelligence research report

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United States: Recent Industry Developments

✅ In September 2025, Estée Lauder launched a new line of plant-based skincare products, emphasizing natural ingredients and sustainable sourcing. Early adoption shows improved consumer engagement and eco-conscious brand perception.

✅ In August 2025, L'Oréal USA expanded its vegan cosmetics portfolio with plant-derived pigments and bioactive compounds for makeup and skincare. The initiative targets safety, efficacy, and environmentally-friendly formulations. Initial deployments highlight higher market acceptance and consumer loyalty.

✅ In July 2025, Revlon introduced plant-based hair care products with botanical extracts, focusing on sustainability and hair health. Early trials report improved product performance and positive consumer feedback.

✅ In June 2025, Procter & Gamble launched a range of eco-friendly, plant-derived cosmetic products under its mass-market brands. Pilot programs demonstrate reduced environmental impact and enhanced brand perception.

Japan: Recent Industry Developments

✅ In September 2025, Shiseido introduced plant-based skincare products emphasizing natural botanicals and sustainable sourcing. Early adoption shows improved consumer trust and market share.

✅ In August 2025, Kao Corporation expanded its vegan cosmetic line with plant-derived ingredients for skin and hair care, targeting eco-conscious consumers. Initial deployments highlight higher product acceptance and brand loyalty.

✅ In July 2025, Pola Orbis Holdings launched plant-based makeup solutions integrating natural pigments and bioactive extracts. Early trials report enhanced product performance and positive consumer response.

✅ In June 2025, Fancl Corporation introduced plant-derived personal care and cosmetic products emphasizing safety, sustainability, and gentle formulations. Pilot programs demonstrate strong consumer engagement and reduced environmental footprint.

Plant-Based Cosmetics Market: Drivers

The plant-based cosmetics market is witnessing rapid growth due to increasing consumer demand for natural, sustainable, and chemical-free personal care products. These cosmetics, formulated using botanical extracts, essential oils, and plant-derived ingredients, offer benefits such as skin nourishment, reduced irritation, and eco-friendly alternatives to synthetic formulations. Technological advancements in extraction methods, formulation stability, and bioactive ingredient integration are enhancing product efficacy, texture, and shelf life. Rising adoption across skincare, haircare, makeup, and wellness products is driving market expansion. Growing consumer awareness about sustainability, ethical sourcing, and clean-label ingredients is further fueling adoption of plant-based cosmetics.

Integration of plant-based ingredients with innovative packaging, natural preservatives, and multifunctional formulations is improving product performance and consumer appeal. Collaborations between cosmetic brands, ingredient suppliers, and research institutions are fostering innovation in natural, organic, and vegan cosmetic solutions. Expansion of e-commerce, social media marketing, and influencer-driven awareness campaigns is creating additional growth opportunities. Regulatory compliance, certification standards, and labeling requirements are supporting consumer trust and market adoption. Overall, sustainability trends, consumer preference for natural products, and technological innovation are propelling sustained growth in the plant-based cosmetics market.

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Plant-Based Cosmetics Market: Major Players

Coty Inc., Loreal SA, MULondon, Beauty Without Cruelty, and Nature's Gate among others.

Segment Covered in the Plant-Based Cosmetics Market:

➥ By Product Type: Skin Care, Hair Care, Make-Up, Others

➥ By Distribution Channel: Supermarkets/Hypermarkets, Specialty Stores, E-Commerce, Others

Research Process:

Both primary and secondary data sources have been used in the Plant-Based Cosmetics Market research report. During the research process, a wide range of industry-affecting factors are examined, including governmental regulations, market conditions, competitive levels, historical data, market situation, technological advancements, upcoming developments, in related businesses, as well as market volatility, prospects, potential barriers, and challenges.

Most Frequently Asked Questions in the Plant-Based Cosmetics Market Research Industry:

➠ Who leads the Plant-Based Cosmetics industry and what's their competitive positioning regarding capacity, performance, and profitability?
➠ What growth opportunities and market challenges do Plant-Based Cosmetics market vendors face?
➠ Which segments show the highest growth potential and market share distribution?
➠ What factors are driving or limiting Plant-Based Cosmetics market growth?
➠ What are the dominant sales and distribution strategies in the Plant-Based Cosmetics industry?

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Regional Analysis:

⇥ North America (U.S., Canada, Mexico)
⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)
⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)
⇥ South America (Colombia, Brazil, Argentina, Rest of South America)
⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

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✅ Competitive Landscape
✅ Technology Roadmap Analysis
✅ Sustainability Impact Analysis
✅ KOL / Stakeholder Insights
✅ Consumer Behavior & Demand Analysis
✅ Import-Export Data Monitoring
✅ Live Market & Pricing Trends

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