Nutricosmetics Market to Hit USD 12.65 Billion by 2032 at a CAGR 7.1%

Nutricosmetics refers to ingestible supplements designed to enhance beauty and wellness by improving skin, hair, and nail health from within. They represent the convergence of nutraceuticals and cosmetics, offering consumers a holistic approach to personal care. Unlike traditional cosmetics applied externally, nutricosmetics are consumed orally in the form of capsules, powders, gummy, or liquid supplements. They are formulated with vitamins, carotenoids, omega-3 fatty acids, collagen peptides, and other bioactive ingredients that support beauty and health at the cellular level.

In 2024, the global nutricosmetics market was valued at USD 7.28 billion, and it is expected to reach USD 7.80 billion in 2025. By 2032, it will expand to approximately USD 12.65 billion, reflecting strong consumer adoption. Key factors driving this growth include increasing consumer awareness of natural beauty products, lifestyle-related health issues, and the rising aging population seeking anti-aging solutions.

The skin care segment currently dominates the market, supported by consumer demand for anti-aging, whitening, and skin elasticity products. Among forms, capsules hold the largest share due to high efficacy and bioavailability. Regionally, Asia Pacific leads the global market, accounting for over 69% of the market share in 2024, driven by strong traditional beauty practices in Japan and China, supportive regulations, and innovative product launches.

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✅ Key Highlights from the Report

➤ The nutricosmetics market is projected to grow from USD 7.80 billion in 2025 to USD 12.65 billion by 2032 at a CAGR of 7.1%.
➤ Skin care remains the leading application, with strong demand for anti-aging and whitening supplements.
➤ Asia Pacific dominates the market with over 69% share, led by Japan and China.
➤ Capsules are the most consumed form due to superior bioavailability.
➤ Online retail is expected to witness the fastest growth post-pandemic.
➤ Growing demand for natural and vegan products is reshaping consumer preferences.

✅ Market Segmentation

The nutricosmetics market is segmented by product type, form, application, and distribution channel.

By product type, collagen peptides and vitamins are the most consumed categories. Collagen peptides account for a significant share due to their proven role in improving skin elasticity, reducing wrinkles, and strengthening nails. Vitamins, including vitamin C, E, and B-complex, are widely adopted for their antioxidant properties and skin-rejuvenating benefits. Meanwhile, omega-3 fatty acids support overall skin hydration, while carotenoids like beta-carotene protect against UV-induced damage.

By form, capsules dominate the market because of their ease of consumption and superior absorption rates. However, powders and gummy are gaining popularity, particularly among younger demographics, due to flavor variety and convenience. The trend of gummy supplements, flavored powders, and nutricosmetic beverages is creating strong innovation opportunities for manufacturers.

In terms of application, skin care is the largest segment, driven by demand for anti-aging and skin-brightening solutions. Hair care and nail care are fast-growing applications as consumers address rising concerns like alopecia, brittle nails, and nutrient deficiency-related problems. Additionally, oral care supplements are emerging as a niche category, supporting gum and dental health.

✅ Regional Insights

The Asia Pacific region dominates the nutricosmetics market in 2024. Countries like Japan and China lead adoption, supported by traditional beauty regimes and innovative formats such as collagen drinks & gummy. Regulatory frameworks in Japan ensure safety and quality, boosting consumer trust.

In Europe, nutricosmetics adoption is high among the aging population, who prefer natural, vegan-friendly supplements. Countries such as France, Germany, and the U.K. are witnessing strong demand. North America is still in its early growth stage but is experiencing rapid expansion due to rising awareness and premium product launches. Meanwhile, South America and the Middle East & Africa are emerging markets, supported by rising disposable incomes and awareness of natural wellness solutions.

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✅ Market Drivers

The shift from chemical-based cosmetics to natural, ingestible solutions is a key driver of nutricosmetics growth. Rising awareness of harmful effects of parabens and synthetic chemicals has encouraged consumers to adopt plant-based and natural beauty supplements. The increasing aging population worldwide is another driver, as elderly consumers seek anti-aging and skin-nourishing products. Moreover, the pandemic accelerated demand for natural supplements, with many consumers associating diet with beauty and wellness.

✅ Market Restraints

Despite strong growth, the nutricosmetics market faces regulatory challenges. Different countries have varying guidelines for ingestible supplements, making market entry complex for new players. For example, FDA and FTC guidelines in the U.S. impose strict requirements on product claims. In addition, limited awareness among consumers about product efficacy and safety can restrict adoption in emerging markets. Pricing is another restraint, as premium nutricosmetics often remain unaffordable for middle-income consumers.

✅ Market Opportunities

Opportunities lie in product innovation and diversification. Gummie, powders, and flavored drinks are gaining traction, particularly among millennials and Gen Z. The rise of vegan and clean-label supplements opens new avenues for manufacturers. Online retail and e-commerce platforms present an opportunity to reach wider audiences at lower distribution costs. Additionally, collaborations between beauty and nutraceutical companies can help brands launch innovative products with greater consumer appeal.

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✅ Category-Level Growth Trends

The skin care category dominates due to demand for anti-aging and whitening solutions, while hair care supplements are gaining traction amid growing concerns over hair fall and alopecia. Nail and oral care supplements represent smaller categories but are witnessing steady growth. The fastest growth is expected in gummy and liquid nutricosmetics, thanks to consumer preference for convenience and palatability.

✅ Competitive Benchmarks and Whitespace Opportunities

The market is highly fragmented, with both multinational corporations and niche players competing for share. Established brands dominate capsules and collagen supplements, while emerging companies are focusing on flavored gummy vegan-friendly formats. Whitespace opportunities exist in oral care nutricosmetics, plant-based collagen alternatives, and regional customization (e.g., traditional herbal formulations in Asia or vegan blends in Europe). Brands that integrate sustainability, clean-label transparency, and influencer-driven digital campaigns are expected to outperform.

✅ Practical Roadmap for Portfolio Alignment

To align portfolios with consumer-driven growth, companies must invest in R&D for natural and vegan ingredients, expand product lines beyond skin care into hair, nail, and oral care, and strengthen e-commerce channels. Collaborating with healthcare professionals and dermatologists can enhance product credibility. Marketing strategies should focus on educating consumers about efficacy and creating strong digital footprints via influencer partnerships. Aligning with sustainability and wellness trends will be critical to long-term success.

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✅ Frequently Asked Questions

➤ How big is the nutricosmetics market?
➤ Who are the key players in the global nutricosmetics market?
➤ What is the projected growth rate of the nutricosmetics market?
➤ What is the market forecast for 2032?
➤ Which region is estimated to dominate the nutricosmetics industry through the forecast period?

✅ Reasons to Buy the Report

➤ Understand growth drivers, restraints, and future opportunities.
➤ Analyze competitive benchmarks and market whitespace.
➤ Identify product categories contributing the highest revenues.
➤ Explore regional growth hotspots and investment strategies.
➤ Align portfolios with sustainability and consumer-driven market trends.

✅ Company Insights

✦ Biocyte Laboratory (France)
✦ Herbalife Nutrition (U.S.)
✦ Vitabiotics (U.K.)
✦ Ducray Dermatological Laboratories (France)
✦ D-LAB Nutricosmetics (France)
✦ Skinade (U.S.)
✦ Zenement (Spain)
✦ Kapiva (India)
✦ TERRAVITA (Spain)
✦ Amorepacific (South Korea)

✅ Recent Developments

■ May 2023: Netherlands-based skincare company HyaCera launched a vegan nutricosmetics supplement priced at USD 54 for 30 capsules.
■ January 2023: Nourished partnered with Neutrogena to develop a 3D-printed supplement called The Ageless Skinstack.

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Shrikant
Infinium Global Research LLP
info@infiniumglobalresearch.com

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