Press release
BeyondCPG Announces the Brands Selected for its Sixth Accelerator Track
BeyondCPG, New York's top accelerator for conscious consumerproducts, has revealed the six emerging brands selected for Track 6 of its acclaimed growth program. Powered by BeyondBrands, a leading collective of CPG experts behind some of the most successful mission-driven launches in natural products, BeyondCPG equips early-stage companies with the strategic resources, mentorship, and exposure needed to scale with purpose.
"Our sixth accelerator track marks a powerful launchpad for the next generation of conscious CPG brands that are redefining how consumers eat, drink, and live," said Eric Schnell Co-Founder of BeyondCPG and BeyondBrands. "These founders will gain unparalleled mentorship and resources to accelerate growth, sharpen their impact, and bring bold, innovative products to market."
The 12-week, in-person program kicks off this month in Manhattan and concludes with a Showcase Pitch Event in February 2026, where founders will pitch to an audience of
mission-aligned investors, retailers, and industry leaders.
Participants gain direct access to a curated roster of accomplished mentors, from operators and investors to subject-matter experts who guide them through a high-impact curriculum covering Mission + Vision, Branding, Investment Strategy, Legal, Marketing, Channel Strategy, Supply
Chain, Pitch Presentations, Product Innovation, and more.
By offering founders the kind of strategic guidance and insider knowledge typically reserved for later-stage companies, the program gives founders a rare opportunity to fast-track growth and navigate early-stage challenges with confidence, clarity, and a foundation rooted in purpose and
performance.
Track 6 features six standout brands:
Planet Bake: Planet Bake, a women-founded brand, is reimagining indulgence by turning the nostalgic donut into a zero-sugar, plant-based, gluten-free dessert made with clean,
preservative free, functional ingredients. Its mission is to fight the rise of chronic disease by offering delicious sweets that support balanced blood sugar, gut health, and overall
wellness without sacrificing taste or joy. Planet Bake is not just about donuts; it is about reshaping the food industry with innovation, sustainability, and health at its core.
Motiv Matcha: Motiv Matcha stands out in the functional superfood space with sleek, modern packaging and nutrient-dense plant-based formulas that deliver effective doses.
Unlike many products that rely on minimal active ingredients, our clean-label approach connects with today's wellness consumers seeking both convenience and credibility,
bringing innovation and differentiation to the growing functional gummy category.
Tamarind Heads: Tamarind Heads is revolutionizing the sauce aisle by replacing the industry's standard corn syrup and tomato recipe with a tamarind superfood base. This
innovation was brought to life by a diverse founding team - a husband and wife with roots in India and Malaysia, and a veteran chef who believed in the flavor from day one.
The brand is committed to a clean label promise, using just tamarind plus six simple ingredients for a recipe that is preservative-free, gluten-free, vegan, and most importantly, delicious.
Muze Cacao: MUZE is a women-founded, award-winning chocolate company crafting deliciously functional, clean-label bean-to-bar chocolates with fine-aroma, single-origin
cacao from Ecuador. Each recipe is powered by adaptogens, prebiotics, protein, and botanicals to support wellness benefits like calm, focus, sleep, and vitality-without refined sugar or additives. MUZE bridges indulgence and functionality while creating positive social impact at origin.
DIRTY VIRGIN: DIRTY VIRGIN is an invitation to party harder, laugh louder, dance more, and drink less. Its products are simple - DIRTY VIRGIN makes virgin versions of your
favorite cocktails that are low calorie, low sugar, and enhanced with electrolytes. TLDR: They taste good, and you'll feel better after drinking them.
Spicy Virgin: Spicy Virgin is bold Italian olio piccante for the next generation of food lovers. Crafted in Umbria from 100% Italian extra virgin olive oil and Calabrian peperoncino, it delivers clean heat without overpowering the dish. More than just a spicy oil, Spicy Virgin blends Italian tradition with modern design and cheeky storytelling, redefining what "Made in Italy" means for today's table.
Track 6 sponsors include NielsenIQ, Wayflyer, Polsinelli Law Firm, Corient Wealth Management, Manitoba Harvest, Giannuzzi Lewendon, ePac Flexible Packaging, Konnect Agency, ForceBrands, Naturally New York, Heffernan Insurance, and Bison Bag.
For more information, or to learn more about mentorship or sponsorship, please visit
BeyondCPG.org.
2110 South Eagle Road MB 356
18940 Newtown PA
About BeyondCPG:
BeyondCPG is a mission-driven accelerator dedicated to helping emerging consumer packaged goods(CPG) brands scale with purpose and impact. Powered by the industry-leading team at BeyondBrands, BeyondCPG offers a 12-week program that equips early-stage founders with the mentorship, resources,and connections they need to build high-growth, values-driven businesses. Learn more at www.beyondcpg.org.
About BeyondBrands:
Co-Founded by husband and wife serialprenuers Eric Schnell and Marci Zaroff, BeyondBrands' dynamic cast of partners have decades of experience in creating, launching, accelerating, and
exiting some of the most reputable food, beverage, and nutraceutical brands on shelves today. Their passion is helping entrepreneurs through their collective experience, expertise, and industry relationships to best position brands for success. Learn more at www.beyondbrands.org
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