Press release
Global Toys Market Edition 2025: Industry Size to Reach USD 196.3 Billion by 2033, CAGR of 6.2%.
The global toys market size was valued at USD 113.94 Billion in 2024 and is projected to reach USD 196.3 Billion by 2033, growing at a CAGR of 6.2% during 2025-2033.
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Global Toys Market Dynamics:
Latest Trends in the Toys Market:
The global toys market brings on fun and creativity while adapting to the needs of modern play with creativity. There is a new surge in STEM-type toys, with brands like LEGO being prominent in coding kits-imagine kids building a robot as they learn logic! Of course, North America holds the lion's share with 39.9% due to high consumer spending and parents well versed in technology.
AR-dolls by Mattel show in lab tests to augment engagement by 20%. Businesses are beginning to realize that the Toys Market globally means much more than just fun; it is an educational portal with more creativity to fruition in the retail sector, e-commerce, and education sectors with solutions for engaging skills that also meet the needs of a world demanding creativity, learning, and innovation in playful, child-friendly ways.
Growth Drivers in the Toys Market:
A shift in buyer preferences and the growing investment into scientific toys are some of the factors determining the growth of the global Toys Market, valued at USD 113.94 billion in 2024. With 60% of toys meant for early childhood development, as per industry surveys, 40% represent interactive STEM toys-parents may buy puzzles to enhance their children's problem- solving skills.
Advances in green materials may create a 15% appeal and safety improvement. With the increase in production costs, very aware parents have nevertheless become willing to buy toys with developmental benefits. As families now focus on quality playtime, the global Toys Market's promise ensures robust expansion across retail and e-commerce sectors.
Future Demand in the Toys Market:
Future demand in the global market for toys is forecasted to reach USD 196.3 billion in 2033, growing at a CAGR of 6.2 percent. This growth is due to digital integration with a growing emphasis by parents on learning, especially in the Asia-Pacific region, where urban families in China are demanding smart toys, such as an interactive storybook for preschoolers.
The educational toy segment will dominate, propelled by STEAM trends. Emerging markets such as India provide untapped opportunities, even though the distribution remains a challenge. Alliances like Hasbro's partnerships with the tech innovators allow for enhanced scalability. Stakeholders may capitalize on these trends for the Toys Market to satisfy burgeoning demands for fun and developmental solutions, thereby building a prospective future enriched in the art of play in various regions.
By the IMARC Group, Some of the Top Competitive Landscape Operating in the Toys Market Report are Given Below:
• Clementoni Spa
• Funskool Ltd.
• Hasbro Inc.
• Lego A/S (Kirkbi A/S)
• Mattel Inc.
• Playmobil (Brandstätter Group)
• Pressman Toy Corporation (Goliath B.V.)
• Simba Dickie Group
• Spin Master
• Talicor Inc.
• Thinkfun Inc. (Ravensburger North America Inc.)
• Tomy Company Ltd.
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Emerging Trends in the Toys Market:
Looking ahead, the global Toys Market will embrace transformative trends. AR-integrated toys, like those from Spin Master, will enhance immersive play, gaining traction in North America. Sustainable, biodegradable materials will align with Europe's eco-conscious goals. Smart toys with AI personalization will boost engagement by 12%, targeting Asia-Pacific's tech-savvy parents. Upcycled toy designs will support circular economies. These innovations promise to deliver fun, eco-friendly solutions, ensuring the global Toys Market remains a leader in child development, meeting evolving educational and environmental demands with creativity and care.
Key Market Segmentation:
Breakup by Product Type:
• Action Figures
• Building Sets
• Dolls
• Games and Puzzles
• Sports and Outdoor Toys
• Plush
• Others
sports and outdoor toys dominate the market
Breakup by Age Group:
• Up to 5 Years
• 5 to 10 Years
• Above 10 Years
5 to 10 years hold the largest share in the market
Breakup by Sales Channel:
• Supermarkets and Hypermarkets
• Specialty Stores
• Department Stores
• Online Stores
• Others
Specialty stores dominate the market
Regional Insights:
• North America (United States, Canada)
• Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
• Europe (Germany, France, United Kingdom, Italy, Spain, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)
Key highlights of the Report:
• Market Performance
• Market Outlook
• COVID-19 Impact on the Market
• Porter's Five Forces Analysis
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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IMARC Group
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Email: sales@imarcgroup.com
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About Us
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC's information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company's expertise.
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