Baby Drinks (Infant Formula, Baby Juice) Market - Europe Industry Analysis, Size, Share, Growth, Trends and Forecast 2015 - 2021

In terms of revenue, Europe baby drinks market is expected to increase at a CAGR of 3.5% in terms of revenue during the forecast period from 2015 to 2021 to reach a market size of USD 20,402.9 million by 2021. The baby drinks market was valued at USD 15,930.9 million in 2014. In terms of volume, The Europe baby drinks market is expected to increase at a CAGR of 3.2% in terms of revenue during the forecast period from 2015 to 2021 to reach a market size of 2439.6 kg million by 2021. The baby drinks market was valued at 1953 kg million in 2014.

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The Europe baby drinks market is expected to witness steady growth throughout the forecast period due increase in demand for breast milk substitutes as well as the busy lifestyle of consumers in countries such as U.K., France, Spain, and Germany. Trends show that baby juice has low penetration rate in the market, and its demand is expected to remain sluggish during the forecast period. The increasing number of working women, rising birth rate, and higher demand for breastfeeding alternatives are the major factors driving the baby drinks market in Europe.

The baby drinks market has been segmented by type into infant formula and baby juice. Baby juice is further sub-segmented into concentrated baby juice and ready-to-drink baby juice. The report provides an understanding of the volume (kg million) and value (USD million) of baby drinks consumption. The forecast from 2015 to 2021 is also provided in the report, which highlights current and future market trends.

Demand for baby juice is rising across Europe due to its popularity in the region. However, baby juice has a low penetration rate, as the distribution channels for it have not been properly established. Consumers prefer infant formula due to changing lifestyles and rise in the number of working women. Moreover, infant formula is also considered as the primary source of nutrition for babies. Busy lifestyles and the need for breast milk substitutes are expected to boost demand for baby drinks. Moreover, the high nutrition content of baby drinks, and doctors’ preference for baby drinks are also factors that are expected to drive the growth of this market in the major countries of Europe including U.K., France, Spain, and Germany among others during the forecast period.

Increasing varieties of products, health and wellness trends, and active promotions by baby drinks manufacturers are the drivers for growth of the baby drinks market in Europe. Among the different types of baby drinks, infant formula is estimated to have the most significant growth over the forecast period, as it is the best substitute for breast-feeding and its considered by parents to be a good source of nutrition for their babies.

Infant formula dominated the baby drinks market in France. Demand for infant formula is expected to remain high during the forecast period as it is considered the best substitute for breast milk. However, the low penetration rate of baby juice is acting as a restraint to the growth of this market. Leading players in the France baby drinks market include Danone SA, Nestlé SA, and Hipp among others. Increase in demand for standard infant formula and government initiatives to promote bearing of children, due to the decreasing birth rates, are driving growth of the baby drinks market in France. Moreover, the government in France is highly sensitive towards the baby population and provides subsidies on baby food and baby drinks.

Trends show that parents generally prefer natural ingredients in baby drinks. They are also ready to pay premium prices for improved quality of baby drinks products, as the quality and health quotient of food products are important factors influencing their purchase decisions. The baby drinks market in the U.K. has experienced dynamic growth over the past few years, and the demand for baby drinks is expected to be high in the near future. The growing number of working women, the trend of starting a family later in life, and changing lifestyles are the main drivers for the growth of the baby drinks market in the U.K.

Infant formula leads the baby drinks market as it has become the accepted breast milk substitute and is able to serve as both a supplement to feeding as well as an infant’s sole source of nutrition. Baby juice is expected to register a CAGR of 3.1% in terms of revenue over the forecast period due to increasing demand for ready-to-drink products among consumers.

Key players have been profiled with attributes such as company details, financial overview, key developments, historical roadmap, and strategy and future roadmap in the field of baby drinks. Key players in the baby drinks market include Nestlé SA, Heinz Co. and Danone SA and Mead Johnson Nutrition among others.

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