United States Smart Pills Market 2025 | Growth Drivers, Trends & Market Forecast, Competitive Landscape & Investment Opportunities

Market Size and Growth

The global smart pills market reached US$ 768.32 Million in 2024 and is expected to reach US$ 1,982.15 Million by 2033, growing at a CAGR of 11.7% during the forecast period of 2025-2033.

Key Development:

United States: Recent Industry Developments

✅ In August 2025, etectRx announced the expansion of its FDA-cleared ID-CapTM system for smart pill ingestion tracking.The system integrates with digital health platforms to improve adherence monitoring.It is being adopted in clinical trials across oncology and mental health.

✅ In July 2025, Medtronic invested in digital therapeutics startups developing smart pill-based drug delivery.The initiative aims to combine ingestible sensors with AI-driven patient monitoring.The company highlighted chronic disease management as a key focus area.

✅ In June 2025, CapsoVision launched the CapsoCam Plus® V3, a new generation capsule endoscopy device.The smart pill offers 360-degree imaging and wireless data transfer.Advanced AI algorithms assist in early detection of gastrointestinal disorders.

Japan: Recent Industry Developments

✅ In August 2025, Olympus Corporation expanded its smart capsule endoscopy trials across Japanese hospitals.The trials focus on real-time remote diagnostics for gastrointestinal screening.The initiative supports Japan's push for minimally invasive healthcare technologies.

✅ In July 2025, Fujifilm Holdings invested in smart pill research targeting microbiome monitoring.The ingestible sensors aim to capture data on gut bacteria for precision nutrition and therapeutics.The development is part of Fujifilm's life sciences innovation roadmap.

✅ In June 2025, Otsuka Pharmaceutical advanced its digital pill platform in partnership with Proteus Digital Health Japan.The system combines medication with ingestible sensors for mental health and cardiovascular disease management.It strengthens Japan's digital therapeutics ecosystem.

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Smart Pills are ingestible medical devices or drug formulations embedded with sensors that monitor health parameters, track medication adherence, or deliver targeted therapy. They provide real-time data to healthcare providers, enhance treatment effectiveness, improve patient compliance, and support personalized medicine approaches.

Recent Mergers and Acquisitions:

United States: Recent M&A Activity in Smart Pills

✅ In August 2025, Custom Health expanded its connected care platform by acquiring PatchRx, a company specializing in medication adherence technology. This strategic move aims to enhance Custom Health's data-driven medication management solutions, integrating PatchRx's capabilities to improve patient outcomes and streamline healthcare delivery.

✅ In July 2025, OPKO Health entered a partnership with Entera Bio to develop a once-daily oral pill targeting obesity and related metabolic disorders. As part of the collaboration, OPKO acquired 3.69 million shares of Entera at a 15% premium, demonstrating a strong commitment to advancing non-injectable obesity treatments.

✅ In June 2025, Supernus Pharmaceuticals announced its acquisition of Sage Therapeutics in a deal valued at up to $795 million. This acquisition provides Supernus with access to Zurzuvae, the only U.S.-approved postpartum depression pill, thereby expanding its portfolio into the central nervous system disorder market.

Japan: Recent M&A Activity in Smart Pills

✅ In May 2025, Otsuka Pharmaceutical completed a merger with Proteus Digital Health Japan, a pioneer in smart pill technology. This merger aims to enhance Otsuka's digital health solutions, integrating Proteus's expertise in ingestible sensor technology to advance personalized medicine in Japan.

Key Players:

=> Medtronic, CapsoVision, Inc., Olympus, Check-Cap, IntroMedic, JINSHAN Science & Technology (Group) Co., Ltd., EtectRx, Shenzhen Jifu Medical Technology Co., Ltd, MEDISPACE, and RF Co., Ltd., among others.

Growth Forecast Projected:

The Global Smart pills Market is anticipated to rise at a considerable rate during the forecast period, between 2025 and 2033. In 2024, the market is growing at a steady rate, and with the rising adoption of strategies by key players, the market is expected to rise over the projected horizon.

Research Process:

Both primary and secondary data sources have been used in the global Smart pills Market research report. During the research process, a wide range of industry-affecting factors are examined, including governmental regulations, market conditions, competitive levels, historical data, market situation, technological advancements, upcoming developments, in related businesses, as well as market volatility, prospects, potential barriers, and challenges.

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Key Segments:

➥ By Product Type: Capsule Endoscopy, Drug Delivery, Patient Monitoring

➥ By Target Area: Esophagus, Stomach, Small Intestine, Large Intestine, Others

➥ By Disease Indication: Digestive Tract Diseases, Esophageal Diseases, Small Bowel Tumors, Colon Diseases, Others

➥ By End-User: Hospitals, Diagnostic Centers, Ambulatory Surgical Centers, Research Institutes

Regional Analysis for Smart pills Market:

⇥ North America (U.S., Canada, Mexico)

⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)

⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)

⇥ South America (Colombia, Brazil, Argentina, Rest of South America)

⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

Benefits of the Report:

Chapter 1: Sets the stage by outlining the report's coverage, summarizing key market segments by region, product type, and application. Presents a snapshot of market sizes, growth potential across segments, and anticipated industry evolution both short and long term.

Chapter 2: Highlights pivotal market insights and uncovers the most significant emerging trends driving change within the industry.

Chapter 3: Offers an in-depth look at the competitive landscape among Smart pills producers, including revenue shares, strategic moves, and recent mergers and acquisitions.

Chapter 4: Presents comprehensive profiles of the market's key players, delving into details such as revenue, profit margins, product portfolios, and company milestones.

Chapters 5 & 6: Analyze Smart pills revenue at both regional and country levels, providing quantitative breakdowns of market sizes, growth opportunities, and development prospects worldwide.

Chapter 7: Focuses on different market segments by type, examining their individual sizes and potential, guiding readers toward high-impact, untapped market areas.

Chapter 8: Explores segmentation by application, evaluating industry growth potential in various downstream markets and pinpointing promising sectors for expansion.

Chapter 9: Provides a thorough review of the industry's supply chain mapping out both upstream and downstream activities.

Chapter 10: Concludes with a summary of the report's key findings and highlights the most critical takeaways for industry stakeholders.

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FAQ

What is the current size of the Smart pills Market?

A: In 2024, the Smart pills Market was valued at US$ 768.32 Million , reflecting its strong industry presence.

Q2: How large is the Smart pills Market expected to be by 2033?

A: By 2033, industry forecasts suggest the Smart pills Market will grow to around US$ 1,982.15 Million , demonstrating significant expansion.

Q3: What is the growth rate of the Smart pills Market?

A: The market is projected to expand at a compound annual growth rate (CAGR) of 11.7% during the forecast period from 2025 to 2033.

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