What is the current size of the two-wheeler market in Europe?

Europe Two-Wheeler Market Forecast by 2033

Market Size in 2024: USD 23.4 Billion
Market Forecast in 2033: USD 42.0 Billion
Market Growth Rate 2025-2033: 6.4%

The Europe two-wheeler market is experiencing significant growth, driven by urbanization, eco-friendly demand, government incentives, fuel costs, traffic congestion, shared mobility, and technological advancements. The market size reached USD 23.4 billion in 2024 and is projected to reach USD 42.0 billion by 2033, with a compound annual growth rate (CAGR) of 6.4% during the forecast period.

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Europe Two-Wheeler Market Growth Drivers

Rise in Electric Scooter Demand

Electric scooters are increasingly being adopted throughout Europe because government policies fight pollution also sustainable urban mobility needs drive adoption. These vehicles, being quite eco-friendly and also small, offer an efficient alternative specifically for city commuting that eases increasing fuel costs in addition to traffic. For electric scooters, subsidies, tax breaks, also investments in charging infrastructure are encouraging Europe's governments to shift. Electric scooters along with low-emission zones have rapidly emerged, as cities favour these vehicles for that short-distance travel. By 2030, the European Commission has acted to minimize new greenhouse gas emissions by 55% minimum. For that aim the Commission passed many ideas. Technological developments like better batteries with faster charging in addition to shared e-scooter services happen to be transforming urban mobility since electric scooters represent a key component within Europe's sustainable transport revolution.

Growing Demand for Shared Mobility Solutions

Shared mobility is now changing the urban transportation landscape that is within Europe, as two-wheeler rental services like both e-scooters plus e-bikes are gaining huge popularity. For improved connectivity, these services are now being encouraged by cities. They hope to reduce pollution and congestion then. In that they appeal to urbanites who are environmentally conscious, firms that include Lime, Tier, and also Voi have capitalized upon this trend, offering platforms based in apps for rental that is convenient. Shared mobility is a desired mode for short trips since it is flexible and affordable, even in dense areas. Governments are also partnering with service providers so that they may establish regulations and infrastructure for ensuring the safety and smooth integration into the urban transit systems. This trend aligns itself with all of the broader goals for sustainability in addition to smart city development. Because of it, people are able to access transport free from ownership burdens. Shared two-wheeler solutions are expected to grow greatly as more European cities adopt low-emission zones in addition to congestion charges since they foster a culture that is of sustainable collaborative mobility.

Growth of Two-Wheeler Tourism

Throughout Europe, biking tourism gains favor because people like open-air adventures. This growth is driven by the nature of the region's beautiful scenery. Tourism for two-wheelers using trails benefits from cycling infrastructure that is well-developed. Lodging as well as rental companies welcome cyclists too. National campaigns along with events such as "EuroVelo" routes help France, Italy, and the Netherlands actively promote cycling tourism. As two-wheelers offer a low-carbon footprint alternative for customary transport modes, the trend aligns itself with environmental awareness. Also because of e-bikes that are rising, travel over long distances and hilly terrain is now more accessible which appeals to a larger group. Collectively, these factors contribute to the sustained two-wheeler demand in European tourism.

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Europe Two-Wheeler Market Segmentation

Analysis by Vehicle Type

• Scooter/Moped
• Motorcycle
o Sport/Supersport
o Enduro
o Chopper
o Classic
o Commuter
o Others

Analysis by Fuel Type

• Gasoline
• Electric

Analysis by Engine Capacity

• Up to 125 cc
• 126-250 cc
• 251-500 cc
• Above 500 cc

Analysis by Transmission

• Manual Transmission
• Automatic Transmission

Country Analysis

• France
• Italy
• Spain
• Germany
• United Kingdom
• Russia
• Netherlands
• Others

Leading European Two-Wheeler Companies:

• BMW AG
• Energica Motor Company S.p.A.
• Harley-Davidson, Inc.
• Honda Motor Co., Ltd.
• Kawasaki Heavy Industries, Ltd.
• KWANG YANG MOTOR CO., LTD. (KYMCO)
• Piaggio & C. SpA
• PIERER Mobility AG (KTM, Husqvarna, GasGas)
• Sanyang Motor Co., Ltd. (SYM)
• Triumph Motorcycles Ltd.
• Yamaha Motor Co., Ltd.
• Zero Motorcycles, Inc.

Europe Two-Wheeler Market News

• In November 2024, Honda introduced its 25YM European lineup at EICMA 2024, comprising two electric concepts: the EV Fun and EV Urban.
• In June 2024, Kawasaki unveiled the retro-styled W230 for the German market, featuring a 250cc air-cooled engine and classic 1960s styling.
• In November 2024, the Piaggio Group presented new and updated motorbikes and scooters from Aprilia, Moto Guzzi, Vespa, and Piaggio at EICMA 2024 in Milan.
• In May 2024, Energica Motor Company collaborated with Electra Vehicles to improve electric two-wheeler performance by implementing AI-powered battery management systems.

Key highlights of the Report:

• Market Performance (2019-2024)
• Market Outlook (2025-2033)
• COVID-19 Impact on the Market
• Porter's Five Forces Analysis
• Strategic Recommendations
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as part of the customization.

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IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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