Press release
BlackRock removes plant-based meat from its nutrition fund
plant-based meat
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This white spaces analysis highlights the untapped growth opportunities and evolving dynamics of the market, focusing on new geographies, product categories, and innovation pipelines that will shape the industry through 2034.
Market Overview
The global plant-based meats market was valued at USD 7.4 billion in 2024 and is projected to reach USD 30.6 billion by 2034, growing at a CAGR of 15% during the forecast period.
Key Highlights:
• Market Size 2024: USD 7.4 billion
• Forecast 2034: USD 30.6 billion
• CAGR (2024-2034): 15%
• Primary Drivers: Growing vegan and flexitarian populations, environmental sustainability concerns, and rising investments in food tech startups.
• Challenges: High product costs, consumer skepticism in taste and nutrition, and competition from traditional meat.
• Leading Players: Beyond Meat, Impossible Foods, Kellogg's (MorningStar Farms), Tyson Foods (Raised & Rooted), Nestlé (Garden Gourmet), Maple Leaf Foods, Quorn Foods, and Unilever (The Vegetarian Butcher).
The market's white spaces lie in affordability, regional expansion, product diversity, and enhanced nutritional value.
Segmentation Analysis
By Product Type:
• Burgers
• Sausages
• Nuggets & strips
• Ground meat & meatballs
• Deli slices
• Seafood alternatives
• Others (ready meals, snacks)
By Source:
• Soy-based proteins
• Wheat-based proteins
• Pea protein
• Other plant proteins (rice, oats, chickpeas, lentils)
By Distribution Channel:
• Supermarkets & hypermarkets
• Convenience stores
• Foodservice & restaurants
• Online retail
• Specialty stores
By End-Use:
• Retail consumers
• Foodservice/HoReCa (hotels, restaurants, catering)
• Institutional buyers (schools, hospitals, corporate canteens)
Summary:
Soy and pea proteins dominate, but emerging protein sources like chickpeas and oats represent a growing white space. Similarly, seafood alternatives are a nascent but fast-growing category, signaling future expansion opportunities beyond burgers and sausages.
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Regional Analysis
North America
• Largest market, driven by health-conscious consumers, sustainability awareness, and strong presence of leading brands.
• U.S. leads due to high penetration of plant-based foods in retail and QSR (quick service restaurants).
Europe
• Strong adoption in Germany, UK, and Netherlands, supported by government sustainability policies and growing flexitarian diets.
• EU investments in alternative proteins boost innovation.
Asia-Pacific
• Fastest-growing region, with China, India, and Japan driving demand.
• Rising urbanization, increasing meat consumption, and health awareness provide strong growth opportunities.
Middle East & Africa
• Early-stage adoption, but rising interest in sustainable protein sources due to high meat import dependency.
• GCC countries investing in alternative protein startups.
Latin America
• Brazil and Mexico emerging as key markets with growing vegetarian and flexitarian populations.
• Opportunity in plant-based meat integration within traditional cuisines.
Summary:
North America leads adoption, but Asia-Pacific is expected to record the fastest CAGR (16%+), representing a major white space for expansion due to large populations and increasing protein demand.
Market Dynamics
Key Growth Drivers:
• Growing demand for sustainable and ethical food choices.
• Health concerns around red meat and processed animal products.
• Expansion of foodservice adoption through partnerships with global QSR chains.
• Rising investments in food technology and protein innovation.
Key Challenges:
• Higher cost compared to conventional meat.
• Consumer skepticism regarding taste, nutrition, and processing levels.
• Supply chain complexities in scaling production.
Latest Trends:
• Development of clean-label and minimally processed plant-based meats.
• Use of novel protein sources (chickpea, algae, fungi, jackfruit).
• Integration of 3D food printing and fermentation technologies.
• Strategic collaborations between startups and global FMCG/foodservice giants.
White Space Opportunities
1. Affordable Plant-Based Meat Products - Scaling production to achieve price parity with animal meat.
2. Regional Cuisine Adaptation - Tailoring plant-based meats for traditional dishes in Asia, Latin America, and Africa.
3. Nutritional Enhancement - Fortification with vitamins, minerals, and fiber to appeal to health-focused consumers.
4. Seafood Alternatives - A largely untapped segment with high potential, given rising concerns over overfishing and marine sustainability.
5. Institutional Market Penetration - Schools, hospitals, and corporate canteens represent underdeveloped but high-volume markets.
6. Emerging Market Expansion - Expanding aggressively into Asia-Pacific and Latin America, where demand for affordable protein is rising.
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Competitor Analysis
Major Players in the Plant-Based Meats Market:
• Beyond Meat - Known for burgers, sausages, and expanding into global QSR chains.
• Impossible Foods - Strong in retail and restaurant partnerships, focusing on flavor innovation.
• Nestlé (Garden Gourmet) - Expanding its plant-based portfolio globally.
• Tyson Foods (Raised & Rooted) - Leveraging its meat industry dominance to enter plant-based categories.
• Maple Leaf Foods - Active in North America with diverse plant-based products.
• Quorn Foods - Specializing in mycoprotein-based products.
• Unilever (The Vegetarian Butcher) - Expanding into European and Asian retail and foodservice.
Competitive Summary:
The market is highly competitive but innovation-driven, with major FMCG giants and startups vying for market share. Future success will depend on taste innovation, price competitiveness, and expansion into white space categories like seafood and institutional foodservice.
Conclusion
The Plant-Based Meats Market is expected to grow to USD 30.6 billion by 2034, driven by sustainability, health, and innovation. White space analysis reveals untapped opportunities in affordable products, regional cuisine adaptation, seafood alternatives, and institutional markets.
Key Takeaways:
• Market to grow at 15% CAGR (2024-2034).
• Burgers and sausages dominate, but seafood and ready meals are emerging categories.
• North America leads, but Asia-Pacific will be the fastest-growing market.
• Competitive strategies center on innovation, QSR partnerships, and global expansion.
• White spaces exist in affordability, nutritional enhancement, and regional adaptation.
As plant-based proteins move from niche to mainstream, companies that address white space opportunities and deliver affordable, tasty, and culturally relevant alternatives will capture the next wave of growth in the global food industry.
This report is also available in the following languages : Japanese (植物由来肉のホワイトスペース分析市場), Korean (식물성 육류 공백 분석 시장), Chinese (植物基肉类空白市场分析), French (Analyse des espaces blancs du marché des viandes végétales), German (Marktanalyse für pflanzliches Fleisch), and Italian (Analisi del mercato degli spazi bianchi delle carni a base vegetale), etc.
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