Vietnam Medical Aesthetics Market to Reach USD 399.07 Million by 2030 Growing at 11.69% CAGR

The Vietnam medical aesthetics market has been expanding rapidly, driven by rising consumer awareness, increasing disposable incomes, and the growing influence of beauty and wellness trends. The market was valued at USD 165.93 million in 2022 and is projected to reach USD 399.07 million by 2030, registering a robust CAGR of 11.69% between 2023 and 2030. Non-invasive treatments such as Botox, fillers, laser skin resurfacing, and body contouring procedures are witnessing strong adoption as they align with consumer preferences for minimal downtime and safer alternatives.

Key growth drivers include the rising demand for anti-aging solutions, the popularity of facial aesthetics and skin rejuvenation, and a cultural shift toward personal grooming and wellness. Among product categories, facial aesthetics emerged as the leading segment due to their high adoption in urban centers where lifestyle-driven procedures are increasingly popular. Geographically, Ho Chi Minh City and Hanoi dominate the market, accounting for the majority of demand. These urban hubs host a dense concentration of hospitals, dermatology clinics, and spa centers, supported by affluent populations and medical tourism inflows, making them the epicenters of Vietnam's medical aesthetics market growth.

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✅ Key Highlights from the Report

➤ Vietnam medical aesthetics market expected to grow at a CAGR of 11.69% during 2023-2030.
➤ Facial aesthetics dominate product segments, driven by high consumer demand.
➤ Non-invasive procedures lead due to safety and minimal recovery times.
➤ Ho Chi Minh City and Hanoi are the fastest-growing regional markets.
➤ Rising disposable income is fueling consumer spending on beauty treatments.
➤ Medical tourism strengthens demand for advanced aesthetic procedures.

✅ Market Segmentation

The Vietnam medical aesthetics market can be segmented by product type, procedure type, and end user. By product type, facial aesthetics hold the largest market share due to the popularity of Botox, dermal fillers, and chemical peels among young professionals and aging populations alike. Skin aesthetics including laser resurfacing and rejuvenation treatments are also growing rapidly, reflecting the demand for treatments addressing pigmentation and acne scars. Body contouring procedures such as cryolipolysis and liposuction are gaining traction among consumers focused on fitness and body image, while cosmetic implants and physician-dispensed cosmeceuticals continue to grow steadily.

In terms of procedure type, non-invasive treatments dominate the market due to their affordability, safety, and quick recovery periods. Minimally invasive procedures such as thread lifts and micro-needling are also increasingly in demand. By end user, dermatology clinics and medical spas lead the market, followed by hospitals, which offer advanced surgical interventions. Beauty and spa centers are capturing younger consumers with cost-effective, non-invasive services, making them a rapidly expanding category in Vietnam's medical aesthetics landscape.

✅ Regional Insights

Southern Vietnam, led by Ho Chi Minh City, represents the most dynamic hub for medical aesthetics, supported by high consumer spending power, international exposure, and the presence of premium clinics. The city's strong medical tourism sector also draws international patients seeking affordable yet high-quality procedures compared to Western markets.

Meanwhile, Northern Vietnam, particularly Hanoi, is witnessing accelerated growth driven by rising healthcare investments and affluent consumer bases. Clinics in Hanoi are expanding their services to cater to a growing middle class, many of whom are increasingly open to both surgical and non-surgical cosmetic treatments. Smaller cities are gradually adopting aesthetic services, but urban centers remain the driving force of this market.

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✅ Market Drivers

The market is driven by the rising disposable income of Vietnam's middle class, enabling greater spending on beauty and wellness. Increased awareness of non-invasive aesthetic procedures, coupled with social media influence and beauty consciousness among millennials and Gen Z, further boosts demand. Additionally, the aging population is contributing to the growth of anti-aging treatments such as dermal fillers and Botox. Vietnam's emergence as a medical tourism destination also strengthens demand, as international patients are drawn by affordable yet advanced cosmetic treatments.

✅ Market Restraints

Despite strong growth, the market faces challenges. One restraint is the lack of strict regulatory frameworks, which can lead to unqualified providers offering unsafe procedures. Concerns around side effects and post-procedure complications can deter adoption, particularly among first-time consumers. Moreover, high costs for advanced procedures such as implants and body contouring may limit access to wealthier segments of society. Lastly, competition from informal, low-cost beauty salons offering unregulated treatments could undermine the credibility of the professional aesthetics sector.

✅ Market Opportunities

Opportunities lie in the expansion of non-invasive and minimally invasive treatments, which are gaining favor among Vietnam's urban population. The increasing demand for personalized aesthetic solutions tailored to specific skin types and beauty preferences offers growth potential for clinics. Expanding into tier-2 cities presents another opportunity as disposable incomes rise beyond major urban centers. Digitalization and telemedicine also create avenues for clinics to reach broader audiences by offering virtual consultations and tailored post-treatment care packages, enhancing customer experience and loyalty.

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✅ Category-Level Growth Trends

Among product categories, facial aesthetics will remain the fastest-growing segment, especially Botox, dermal fillers, and chemical peels. Skin aesthetics treatments such as laser therapy are expanding rapidly due to rising demand for acne scar and pigmentation correction. Body contouring is expected to grow significantly with rising fitness culture and demand for sculpted body shapes. Physician-dispensed cosmeceuticals are becoming increasingly popular as part of post-procedure care, driving additional revenue for dermatology clinics and spas.

✅ Competitive Benchmarks and Whitespace Opportunities

The Vietnam medical aesthetics market is highly competitive, with international players introducing advanced solutions while local clinics expand their service portfolios. Competitive benchmarks are set around safety, affordability, and innovation. However, whitespace opportunities exist in affordable premium services that bridge the gap between low-cost providers and high-end clinics. There is also untapped potential in male aesthetics, an emerging trend in Vietnam. Moreover, partnerships between international brands and local clinics could strengthen product availability and credibility in the market.

✅ A Practical Roadmap for Portfolio Alignment

To align with consumer-driven growth, companies should prioritize expanding non-invasive treatment offerings, which resonate strongly with urban consumers. Clinics can integrate AI-driven skin analysis tools to personalize treatment plans, boosting customer satisfaction. Expanding services into tier-2 cities can tap into new demand pockets, while maintaining premium quality standards ensures differentiation from unregulated providers. Collaborations with international medtech companies can enhance trust and access to advanced products, while adopting digital marketing strategies will help clinics connect with younger, social media-savvy consumers.

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✅ Frequently Asked Questions (FAQs)

➤ How Big is the Vietnam Medical Aesthetics Market?
➤ Who are the Key Players in the Vietnam Market for Medical Aesthetics?
➤ What is the Projected Growth Rate of the Market during 2023-2030?
➤ What is the Market Forecast for Vietnam Medical Aesthetics in 2030?
➤ Which Region is estimated to dominate the Industry through the Forecast Period?

✅ Reasons to Buy the Report

➤ Understand growth drivers, restraints, and future opportunities.
➤ Analyze competitive benchmarks and market whitespace.
➤ Identify product categories contributing the highest revenues.
➤ Explore regional growth hotspots and investment strategies.
➤ Align portfolios with sustainability and consumer-driven market trends.

✅ Company Insights

✦ Allergan Aesthetics (AbbVie Inc.)
✦ Ipsen Pharma
✦ Revance Therapeutics Inc.
✦ Evolus Inc.
✦ Medytox Inc.
✦ Hugel, Inc.
✦ Daewoong Pharmaceutical Co., Ltd.
✦ Local Vietnamese aesthetic clinics and spa groups

✅ Recent Developments

■ Allergan Aesthetics expanded its Botox and filler portfolio into Vietnam, targeting dermatology clinics in Hanoi and Ho Chi Minh City.
■ Local Vietnamese aesthetic chains launched AI-based skin analysis solutions to offer personalized cosmetic treatment packages.

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Shrikant
Infinium Global Research LLP
info@infiniumglobalresearch.com

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