High Demand from EMEA to Push Global Unified Communications Market to New Heights

Transparency Market Research has announced the publication of a research report that analyzes the global market for unified communication methodologies. The report is titled “Unified Communications Market - Global Industry Analysis, Size, Share, Trends and Forecast, 2012 - 2018’. It examines the overall market based on its key elements and presents a detailed picture of the competitive landscape of the global unified communications market.As digitized processes become the norm for modern workplaces and businesses become global, overall modernization in the way processes and resources interact is sought. The market for unified communication methodologies, a market that helps make this modernization easy with its advanced set of software products and techniques, is experiencing rapid growth. The market had a net value of US$22.8 billion in 2011. Rising at a robust CAGR of 15.7% between 2012 and 2018, the market is expected to rise to a net value of US$61.9 billion by 2018.

The report describes a number of factors as the key growth drivers for the flourishing market for unified communication methodologies. Some of these are: the rising number of mobile devices and mobile workforce at workplaces, the increased adoption of Bring Your Own Device (BYOD) policies by a rising number of enterprises, increasing virtualization of business activities and processes, and the increasing dependence on cloud services as the chief means of data housing and management.However, factors such as the high initial cost of setting up unified communication systems, the high amount of complexity and uncertainty of returns, a common characteristic of most novel technologies, and high dependency on the virtual world are some factors that hinder the market’s growth to some extent.

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The global unified communications market serves businesses through software products that integrate real-time communication methods with archived communication and information. Services such as messaging, voice mail, video conferencing, fax, desktop sharing, internet protocol (IP) telephony, and others come under the unified communications market umbrella. Unified communication services also extend to communication methodologies such as IP television and digital signage.The report segments the global unified communications market by three key criteria: types of services, key end-use applications, and key regional markets.Key types of unified communication services analyzed in the report include hosted or cloud-based and on-premise. Key end-use applications of unified communication technology in the fields of education, enterprises, government bodies, and healthcare are studied in the report. Key regional markets studied in the report include Europe, the Middle East and Africa, North America, Asia Pacific, and the Rest of the World.


Currently, the regional market of North America holds the largest share of the global unified communications market. Over the coming years, however, growth in the regional markets of Europe, the Middle East, and Africa is expected to easily outpace the market’s growth in North America. These regions, collectively called EMEA, will grow at an exceptional CAGR of 21% over the report’s forecast period.Along with a detailed competitive analysis of the global unified communications market, the report also presents detailed profiles of some of the key players in the market. Major businesses operating in this market include Polycom, IBM, NEC, Alcatel-Lucent, Avaya, Huawei Technologies, Cisco Systems, Microsoft, Siemens Enterprise Communications, and ShoreTel.

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