Press release
Retail Digital Transformation Market: Top 3 Vendors, Industry Dynamic, Analysis, Trends | Forecast 2020
The global retail digital transformation market is driven by the growing penetration of the Internet and the increasing number of mobile broadband subscriptions. The increasing investments in the retail digital transformation sector, particularly in emerging economies, will drive the overall market. Nevertheless, the global retail digital transformation market will be restrained by the lack of personal touch and product feel during shopping.
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Broadly, the global retail digital transformation market is segmented on the basis of mode of access, product, and geography. According to mode of access, the global retail digital transformation market is divided into mobile apps and websites. In 2013, the mobile apps mode of access segment held a great demand due to the rising number of users owning smartphones.
According to product, the global retail digital transformation market is segmented into consumer electronics and appliances; beauty and personal care; furniture and home improvement; media, toys, and games; apparel and footwear; food, grocery, and beverages; others. The consumer electronics and appliances segment dominated the global retail digital transformation market in 2013 due to the rise in the number of merchants introducing their products in the online marketplace.
By region, the global retail digital transformation market is classified into Latin America, the Middle East and Africa, Asia Pacific excluding Japan, Japan, Eastern Europe, Western Europe, and North America. In 2013, North America led the global retail digital transformation market due to the presence of the key players and the rise in internet access within this region. On the other hand, the Asia Pacific excluding Japan segment is expected to witness rapid growth during the forecast period.
Players in the global retail digital transformation market will benefit from the opportunity presented by cross-border retail digital transformationing. The top three key players operating in the global retail digital transformation market are Alibaba Group Holding, eBay, and Amazon. Other key players profiled in the global retail digital transformation market are Wal-Mart Stores, Flipkart, Rakuten, and Tesco.
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