180 the concept Launches 30th Anniversary Celebration with Asia-Pacific Brand Ambassador William Chan, Embarking on a Bold New Beauty Journey

The extension of human life expectancy is ushering in the "centenarian era," where the urgent demand for high-quality longevity has become the core driving force behind transformation in the anti-aging industry. According to The Lancet, by the end of this century, the average life expectancy of newborns in most developed countries will surpass 100 years. "Scientific age-freezing" has thus become one of the most closely watched directions in the industry.

Within this trend, oral anti-aging products have steadily moved to center stage, thanks to their convenience and systemic advantages. In this field, 180 the concept stands out, having twice won the prestigious Victoires de la Beaute award in France. Since its founding in Madrid, Spain, the brand has challenged the mainstream "external decoration" approach by pioneering the philosophy of "endogenous repair and rejuvenation." Over the past 30 years, 180 the concept has established itself with rigorous clinical testing and strong consumer trust, always rooted in the principle of "safety and efficacy" while exploring the mysteries of internal anti-aging.

On September 24, 180 the concept announced a major milestone: actor William Chan has been named the Asia-Pacific brand ambassador for 180 the concept. On the same day, the brand hosted its Strategic Upgrade & 30th Anniversary Celebration Gala in Hangzhou, unveiling a new chapter in the pursuit of timeless beauty together with the ambassador and distinguished guests.

A Meeting of Values: William Chan Interprets the Brand's Core of Safety and Efficacy

On September 24, 180 the concept officially revealed that actor William Chan has become its Asia-Pacific brand ambassador. This partnership represents not only a powerful collaboration between a top-tier celebrity and a professional brand, but also a profound resonance between both parties on the values of "safety, efficacy, and scientific anti-aging."

Beyond traffic and exposure, the brand's choice of ambassador aims to embody and personify its identity, allowing consumers to connect with the brand emotionally. For 180 the concept, "safety and efficacy" is the light forged through 30 years of refinement. Anchored in the oral endogenous anti-aging track, the brand has evolved from founder Gema's pioneering concept of cellular-level energy renewal, to passing over 90 authoritative SGS tests with a 100% approval rate, to the H6 Anti-Gravity Capsule achieving a golden repurchase rate of 73.2% through its scientific formulation. Every step has been guided by the yardstick of "safety and efficacy."

This professional commitment underpins the confidence of every 180 the concept user to "dare to be beautiful, dare to be free." William Chan embodies this ethos perfectly: from a newcomer to a versatile all-rounder in film, television, and music, he has consistently honed his craft with self-discipline, while maintaining a positive, healthy, and scandal-free public image. His values of perseverance and fearless self-breakthrough naturally echo the brand's DNA.

"True beauty is not about blindly following trends, but about steadfastly pursuing an ideal state under the premise of safety and efficacy," William Chan shared on stage. "Just as 180 the concept relies on rigorous science and precise nutrition to safeguard each transformation,may everyone bravely pursue the beauty they envision."

On the day of the announcement, related topics such as #180 the concept Asia-Pacific Brand Ambassador William Chan# generated over 100 million online impressions , trending across multiple platforms including Weibo and Douyin, and sparking widespread discussion.

Image: https://www.globalnewslines.com/uploads/2025/09/a5ad840e3e000ce52ebd22c7ad7af33b.jpg

Immersive Experience: The "Time Lab" Showcases the Brand's Research Strength

If William Chan's star power brought 180 the concept nationwide attention, the details of the Strategic Upgrade & 30th Anniversary Gala further highlighted the brand's warmth. Unlike traditional one-way brand launches, 180 the concept transformed a 1,000 m hotel space into a "Time Lab" that reflected the brand's 30-year journey.

By recreating ingredient extraction, R&D, and clinical validation scenarios, the event visually demonstrated why the products are safe and how they achieve results. This immersive approach made abstract anti-aging science tangible, interactive, and emotionally resonant.

Image: https://www.globalnewslines.com/uploads/2025/09/71743a6e8e4fc2c291d0f6eb04e11395.jpg

Through this experience, guests came to truly understand the vision expressed by 180 the concept's Asia-Pacific General Manager: not only to witness physical rejuvenation, but also to empower women to embrace courage and inner fulfillment. 180 the concept aspires to harness the power of time reversal to lead the global oral beauty industry and empower every individual with radiant confidence.

A New Strategic Blueprint: Driving Industry Upgrades and Iteration

At 30 years strong, 180 the concept is now embarking on its next journey. During the celebration, the brand unveiled its GRID Strategic Plan for the Next 30 Years, built on four pillars:

- Expanding into 100 global markets (G100)

- Establishing 5 R&D centers (R5)

- Creating 10 flagship products (I10)

- Promoting the LifeCoach lifestyle philosophy (C1)

This GRID strategy marks a decisive step toward global-local synergy, underscoring the brand's determination to lead innovation and upgrading in the oral beauty sector.

Image: https://www.globalnewslines.com/uploads/2025/09/afc9d8c59078952c127aec9217e2b6c6.jpg

From its three decades of professional expertise, to the powerful alliance with William Chan, to the rollout of its new scientific strategy, this celebration was far more than a brand launch. It was a bold declaration of "Dare to Be Beautiful, Dare to Be Free." As the oral anti-aging market evolves, 180 the concept will continue to build on its 30 years of research, adhering to the belief in "endogenous repair, creating youth," and ensuring its core of "safety and efficacy" empowers more consumers to defy time and transcend limits-pioneering a long march of innovation in the industry.
Media Contact
Company Name: Crealize hk, S.L.
Contact Person: Jose Luis Ortega
Email: Send Email [http://www.universalpressrelease.com/?pr=180-the-concept-launches-30th-anniversary-celebration-with-asiapacific-brand-ambassador-william-chan-embarking-on-a-bold-new-beauty-journey]
Phone: +34 665606902
City: Madrid
Country: Spain
Website: http://www.180theconcept.com

Legal Disclaimer: Information contained on this page is provided by an independent third-party content provider. GetNews makes no warranties or responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you are affiliated with this article or have any complaints or copyright issues related to this article and would like it to be removed, please contact retract@swscontact.com



This release was published on openPR.