Press release
US Sesame Oil Market to Hit $255.9 Mn by 2031 at 6.1% CAGR, Driven by Health & Culinary Demand
The US sesame oil market is entering a promising growth trajectory, backed by rising consumer interest in healthier edible oils and the increasing use of sesame oil in both food and non-food applications. The market, which is gaining strong momentum, is projected to reach a valuation of US$255.9 million by 2031. This reflects a robust compound annual growth rate (CAGR) of 6.1% during the forecast period from 2024 to 2031.The growing popularity of ethnic and Asian cuisines, where sesame oil is an essential ingredient, continues to fuel demand across the foodservice and household sectors. Furthermore, heightened awareness regarding the nutritional properties of sesame oil-rich in antioxidants, vitamins, and unsaturated fats-has accelerated its acceptance as a functional cooking oil alternative in US households. Beyond food applications, the oil's utilization in cosmetics, personal care, and pharmaceuticals has expanded significantly, further strengthening market performance.
What is Driving the Rising Popularity of Sesame Oil in the United States?
The rising popularity of sesame oil in the US can be attributed to its dual utility in food and wellness applications. On one hand, the oil has become an indispensable ingredient in Asian-inspired culinary experiences, which are increasingly embraced by mainstream US consumers. On the other hand, its recognized health benefits-including cardiovascular support and antioxidant properties-make it appealing to individuals adopting healthier lifestyles. The convergence of these culinary and wellness trends has positioned sesame oil as more than just an ethnic cooking ingredient, transforming it into a mainstream health-focused product.
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Segmentation Analysis
By Type
The US sesame oil market can be segmented into refined sesame oil and unrefined (cold-pressed) sesame oil. Among these, unrefined sesame oil is witnessing stronger growth, largely due to the rising demand for natural and organic products. Consumers are increasingly seeking minimally processed oils that retain higher nutrient content and authentic flavors. This trend aligns with broader market dynamics favoring clean-label products. Meanwhile, refined sesame oil continues to hold a notable market share owing to its wider use in industrial food processing and packaged food applications. The unrefined segment, however, is anticipated to outpace in growth during the forecast period, as health-conscious consumers increasingly prioritize authenticity and nutritional value over extended shelf life.
By Product/Application
Within applications, the food and beverage segment remains the largest consumer of sesame oil in the US. Sesame oil is particularly popular in sauces, dressings, marinades, stir-fry recipes, and bakery items. Restaurants and foodservice providers, particularly those specializing in Asian cuisine, have emerged as major contributors to demand. Beyond food, personal care and cosmetics represent a rapidly expanding application area. The oil is being incorporated into moisturizers, hair care products, massage oils, and therapeutic formulations due to its emollient and antioxidant properties. Pharmaceutical usage is also on the rise, with sesame oil serving as a carrier oil in various drug formulations, further widening the scope of adoption.
By Distribution Channel
In terms of distribution, the retail sector-including supermarkets, hypermarkets, and specialty health stores-accounts for a significant share of sales. The rise of e-commerce platforms has also transformed the market, allowing brands to target niche consumer segments through direct-to-consumer models. Online platforms provide greater product visibility, especially for organic and premium sesame oil variants, which are marketed with certifications and detailed product information. The online segment is forecasted to grow at an accelerated pace due to shifting consumer preferences toward digital purchasing convenience.
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Regional Insights
The US sesame oil market demonstrates significant regional variations in demand. The West Coast and metropolitan regions such as California and New York stand out as leading markets, driven by higher multicultural populations and the popularity of Asian cuisine. These areas also have strong health and wellness consumer bases that readily adopt premium oils.
The Midwest and Southern states are emerging as high-potential growth regions, supported by expanding retail networks and rising awareness of health-oriented dietary habits. Among regions, the West is expected to dominate market share during the forecast period due to its diverse culinary landscape, while the Southern region is projected to register the fastest growth, primarily attributed to evolving food habits and growing consumer spending on healthier edible oil alternatives.
Unique Features and Innovations in the Market
The US sesame oil market is witnessing innovation across both processing techniques and product offerings. Cold-press extraction methods are gaining popularity for their ability to retain higher nutrient levels and natural flavors. Additionally, manufacturers are introducing flavored and blended sesame oil variants, catering to evolving culinary preferences and gourmet applications.
Technological advancements, including AI-driven supply chain optimization and IoT-enabled monitoring systems, are being adopted by leading players to ensure quality consistency and traceability from sourcing to final product. E-commerce platforms further leverage digital marketing, data analytics, and targeted consumer engagement strategies to reach new audiences. The growing integration of sustainability practices-such as responsibly sourced sesame seeds and eco-friendly packaging-adds a unique competitive edge in the market.
Market Highlights
Several factors are contributing to the widespread adoption of sesame oil across industries. The increasing regulatory push for healthier edible oils has enhanced its appeal, particularly as consumers move away from trans-fat-heavy alternatives. Cost competitiveness, coupled with the oil's multifunctionality in food, cosmetics, and pharmaceuticals, has made it a valuable commodity across diverse sectors.
Sustainability also plays a crucial role, with brands emphasizing ethically sourced ingredients and eco-conscious production methods. These features not only resonate with environmentally conscious consumers but also align with broader corporate sustainability goals across the food and personal care industries.
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Key Players and Competitive Landscape
The US sesame oil market is moderately fragmented, with the presence of established players as well as niche, specialty brands. Key companies are focusing on expanding their product portfolios, introducing organic and cold-pressed variants, and strengthening distribution networks across both offline and online platforms.
Some of the leading players include:
• Kadoya Sesame Mills Inc. - A prominent name in sesame oil production, focusing on authentic Japanese-style sesame oils widely adopted in the US foodservice sector.
• Idhayam Group - Known for its strong foothold in traditional cold-pressed sesame oils, the brand has been expanding its global presence, including the US.
• La Tourangelle, Inc. - Specializes in artisanal, cold-pressed oils with strong appeal among health-conscious and gourmet consumers.
• Kevala International LLC - A key player in organic sesame oil, leveraging online channels to target niche customer segments.
• Nature's Natural - Focuses on integrating sesame oil into wellness and personal care products, catering to the growing demand for multifunctional oils.
Competitive strategies largely revolve around product differentiation, certification (organic, non-GMO, kosher), strategic partnerships with foodservice providers, and enhanced retail penetration. Companies are also investing in sustainable sourcing practices to appeal to eco-conscious consumers.
Outlook
The future of the US sesame oil market appears highly promising, with consistent growth anticipated across both traditional and emerging applications. As consumer demand continues to shift toward healthier, plant-based, and multifunctional oils, sesame oil is expected to consolidate its position as a versatile product. The integration of advanced technologies in production and distribution will further streamline supply chains, improve product quality, and enhance consumer accessibility.
Additionally, regulatory frameworks promoting natural and minimally processed food products are likely to support the industry's expansion. With rising disposable incomes and evolving culinary and wellness preferences, sesame oil is poised to experience steady adoption across US households, restaurants, and industrial applications.
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