Nutraceuticals and Dietary Sup Market to Reach USD 865 Billion by 2035, Driven by Personalized Nutrition and Preventive Health Trends

Nutraceuticals and Dietary Sup Market to Reach USD 865 Billion by 2035, Driven by Preventive Health and Personalized Nutrition

MarketGenics, a leading name in health and wellness industry insights, announced a series of milestones in the rapidly growing global nutraceuticals and dietary sup market.

The market outlook highlights robust growth fueled by rising preventive healthcare trends, demand for personalized nutrition, and the integration of innovative product formats such as functional beverages, plant-based formulations, and customized supplement packs.

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Recent Developments Driving Growth
Product Innovation: In July 2025, Herbalife Nutrition launched MultiBurn, a next-generation dietary sup containing clinically studied botanical extracts to support metabolic health and weight management.

Advanced Formulations: In April 2025, Qualia introduced a cutting-edge joint health formula targeting cartilage regeneration, tendon strength, and healthy aging, moving beyond traditional joint care products.

Regulatory Progress: Abbott Laboratories received FDA clearance for two new over-the-counter continuous glucose monitoring devices - Lingo and Libre Rio, enhancing consumer access to preventive health monitoring tools.

Nutraceuticals and Dietary Sup Market Forecast 2035
According to the report, the global nutraceuticals and dietary sup market is projected to grow from USD 415.2 Billion in 2025 to USD 865.0 Billion by 2035, at a CAGR of 6.9% during the forecast period.

This growth is driven by the rising prevalence of lifestyle-related illnesses such as diabetes, obesity, and cardiovascular disorders.
Consumers are increasingly opting for vitamins, probiotics, herbal extracts, and plant-based supplements to maintain wellness and prevent chronic diseases.

The market expansion is further supported by e-commerce and direct-to-consumer channels, which are improving product accessibility, especially in emerging markets.

"The shift toward preventive health and functional nutrition is reshaping global healthcare dynamics. Consumers are proactively managing their health through daily supplementation and personalized dietary solutions,"

- MarketGenics Research Analyst

Key Drivers, Restraints, and Opportunities
Driver: Rising Demand for Personalized Nutrition

Consumers are seeking customized health solutions tailored to their age, lifestyle, and medical needs.

In 2025, Abbott Laboratories launched Healthy Food Rx, a community-based program that delivers tailored food boxes and nutritional education to diabetic patients.

Nestlé Health Science's acquisition of Orgain, a plant-based nutrition brand, reflects industry alignment with this personalization trend.

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Restraint: Complex Global Regulatory Landscape

Varying regional standards for labeling, marketing, and ingredient safety create barriers to market entry.

The U.S. FDA enforces strict CGMP compliance, while the EU imposes rigorous health claim regulations.

For instance, a failure to meet these standards can lead to costly recalls or restricted product access.

Opportunity: Expansion in Emerging Markets

India, Brazil, and Southeast Asia are witnessing rapid growth fueled by increasing disposable incomes and health awareness.

Government-backed wellness programs, such as India's Ayush initiative, are boosting demand for herbal and traditional supplements.

Companies like Herbalife Nutrition are expanding distribution networks and tailoring products to local nutritional preferences.

Market Trends
1. Rise of Functional Beverages

Functional drinks offering added benefits such as immune support, digestive health, and relaxation are gaining traction.

PepsiCo launched Driftwell, a relaxation beverage, while kombucha-based products like Living Foods by GT continue to grow in popularity.

2. Growth of Plant-Based and Clean-Label Products

Demand for vegan and clean-label supplements is driving innovation in plant proteins, algal-based omega-3s, and botanical extracts.

Glanbia Nutritionals recently introduced a plant-based supplement line for active lifestyle consumers in North America and Europe.

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Regional Insights
North America Leads Market Growth

With high health awareness and a mature supplement market, North America dominates global demand.

Over 60% of U.S. adults actively use dietary sup, according to a 2024 CRN report.

Brands like Care/of and Nordic Naturals are leveraging subscription models and plant-based formulations to engage consumers.

Asia Pacific: Rapid Expansion Ahead

Rising middle-class populations and urbanization are fueling supplement consumption.

In 2024, Mars Petcare's Royal Canin division opened a $100 million facility in China to produce specialized nutrition, indicating regional investment momentum.

Market Structure
The market remains highly fragmented:

Tier 1 Leaders: Nestlé Health Science, Amway, Herbalife, Abbott Laboratories, Pfizer

Tier 2 Innovators: Glanbia, DSM-Firmenich, Bayer

Tier 3 Niche Brands: MegaFood, Swisse Wellness, and regional specialty players

Supplier concentration is moderate due to dependence on specialized raw materials like plant extracts, probiotics, and omega fatty acids, while buyer concentration remains high due to large-scale retail and healthcare distribution channels.

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Expansion Strategies & Future Outlook
Companies are investing heavily in R&D for customized formulations, functional beverages, and targeted wellness solutions.

Emerging direct-to-consumer channels and digital health platforms are expected to reshape supplement delivery and consumer engagement.

By 2035, personalized nutrition packs and plant-based formulations are expected to dominate the market landscape.

"With the convergence of technology, health data, and consumer-driven wellness, the nutraceutical and dietary sup market will evolve into a highly personalized, globally connected ecosystem,"

- MarketGenics Industry Expert

Prominent Players
Nestlé Health Science

Amway

Herbalife Nutrition

Abbott Laboratories

Pfizer Inc.

Glanbia Nutritionals

DSM-Firmenich

Bayer AG

Swisse Wellness

MegaFood

About Us

MarketGenics is a global market research and management consulting company empowering decision makers across healthcare, technology, and policy domains. Our mission is to deliver granular market intelligence combined with strategic foresight to accelerate sustainable growth.

We support clients across strategy development, product innovation, healthcare infrastructure, and digital transformation.

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This release was published on openPR.