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Pet Nutrition & Dietary Sup Market Expands with Functional Ingredients and Personalized Pet Care to Reach USD 5.8 Billion by 2035
Pet Nutrition & Dietary Sup Market Expands with Functional Ingredients and Personalized Pet Care to Reach USD 5.8 Billion b
Pet Nutrition & Dietary Sup Market projected to grow at a CAGR of 6.1% during the forecast period of 2025 to 2035
MarketGenics, a leading provider of global market research and intelligence, announced key developments shaping the future of the Pet Nutrition & Dietary Sup Market, driven by pet humanization, functional formulations, and tech-integrated wellness solutions.
The report highlights how premiumization, science-backed ingredients, and personalized pet care trends are creating new revenue opportunities for global brands and emerging players alike.
Get the Detailed Industry Analysis (including the Table of Contents, List of Figures, and List of Tables) - from the Pet Nutrition & Dietary Sup Market Research Report: https://marketgenics.co/press-releases/pet-nutrition-dietary-supplement-market-54497
Recent Strategic Developments
March 2025: Loyal, a biotechnology company, received FDA "Reasonable Expectation of Effectiveness" approval for its canine lifespan extension drug targeting senior dogs aged 10-14 years, setting a precedent for prescription-based pet wellness solutions.
February 2025: Zesty Paws and Buddy introduced smart wellness-focused supplements, integrating wearable tech and data tracking for weight management, anxiety relief, and skin & coat health.
April 2024: Mars Petcare launched Pedigree Multivitamin Soft Chews in North America, emphasizing convenience and human-like supplement routines for pets.
To know more about the Pet Nutrition & Dietary Sup Market - Download our Sample Report: https://marketgenics.co/download-report-sample/pet-nutrition-dietary-supplement-market-54497
Market Forecast 2035
According to the report, the global Pet Nutrition & Dietary Sup Market is projected to grow from USD 3.0 Billion in 2025 to USD 5.8 Billion by 2035, registering a steady CAGR of 6.1% over the forecast period.
The probiotic/microbial ingredients segment, holding ~32% share in 2025, continues to lead the market as pet owners prioritize digestive health and immune system support. Demand for holistic, vet-endorsed supplements is expected to grow sharply as consumers seek science-backed products for preventive care.
"The pet supplement industry is moving beyond basic nutrition toward personalized, functional wellness, blending data-driven insights with premium formulations,"
said our Senior Market Analyst at MarketGenics.
Key Drivers, Restraints, and Opportunities
Driver - Personalization & Breed-Specific Formulations
Growing demand for breed, age, and condition-specific supplements is shaping innovation.
In early 2025, Hill's Pet Nutrition launched "Breed-Specific Essentials" with antioxidant-rich blends for small breeds and joint-focused chews for large-breed dogs, backed by veterinary research.
Surveys show 67% of dog owners globally prefer customized care products, fueling demand for specialized supplements.
Driver - Functional Ingredients for Holistic Wellness
Pet parents are increasingly seeking natural, science-backed ingredients such as adaptogens, omega fatty acids, prebiotics, and natural, non-psychoactive compound.
Bayer Animal Health introduced natural, non-psychoactive compound chews with turmeric and L-theanine in December 2024, targeting stress relief and mobility.
The company reported a 25% YoY growth in 1Q 2025 unit sales, demonstrating strong consumer appetite for integrated, functional pet care.
Restraint - Complex Regulatory Landscape
Strict compliance standards across regions pose challenges for manufacturers.
In mid-2024, NutriScience Innovations recalled its joint-health chews in the EU due to allergen labeling issues, delaying cross-border expansion.
Smaller players face high certification costs and regulatory hurdles, slowing innovation and market entry.
Opportunity - Rapid Growth in Asia-Pacific
The APAC region is emerging as the fastest-growing market, driven by urbanization, rising disposable incomes, and increasing pet adoption.
The China Pet Market Research Institute reported a 40% YoY growth in pet supplement sales during Q3 2024.
ADM Animal Nutrition opened a postbiotic manufacturing plant in South Korea in late 2024 to meet surging regional demand.
E-commerce platforms such as Tmall and Shopee are becoming major sales channels for premium pet supplements.
Buy Now: https://marketgenics.co/buy/pet-nutrition-dietary-supplement-market-54497
Key Market Trend - Digital-First & D2C Pet Supplement Models
The shift toward direct-to-consumer (D2C) models and subscription-based wellness plans is reshaping distribution.
NomNomNow and Ollie, initially known for fresh pet food, launched collagen and probiotic supplements via subscription services in 2025.
Digital-first strategies allow companies to collect health data, personalize offerings, and bypass traditional vet-centric distribution channels, creating real-time feedback loops for product innovation.
Regional Insights
Asia Pacific - Fastest-Growing Market
Rapid urbanization and pet adoption are driving demand for customized, functional supplements.
In April 2024, Mars Petcare opened a $100M Royal Canin facility in China to scale production for the region.
Japanese and South Korean consumers show a strong preference for scientifically verified formulations like probiotics and omega-3 blends.
North America - Mature Market with Innovation Focus
High pet ownership rates and advanced veterinary infrastructure position North America as a leading revenue generator.
The region benefits from premiumization trends, robust e-commerce growth, and early adoption of personalized, vet-approved products.
Europe - Regulatory-Driven Market
Europe remains focused on safety and compliance, with a strong demand for natural, sustainable ingredients and functional pet foods.
EFSA regulations shape formulation innovation and consumer trust.
Segmental Focus
The Probiotic / Microbial Ingredients segment dominates the global market with ~32% share in 2025, fueled by demand for digestive health and immune function support in pets.
Probiotic soft chews, powders, and treats are seeing rapid adoption as pet parents integrate daily wellness routines into feeding practices.
Chr. Hansen's 2024 launch of age-specific probiotic blends reinforced vet-endorsed, clinically backed product strategies in the premium segment.
Key Players
Prominent players in the global Pet Nutrition & Dietary Sup Market include:
Nestlé Purina PetCare, Mars Petcare Inc., Hill's Pet Nutrition (Colgate-Palmolive), Nutramax Laboratories, Virbac, Zesty Paws, Bayer Animal Health, Ark Naturals, Honest Paws, and Other Key Players.
Tier 1 companies dominate with global distribution networks, R&D strength, and premium brand portfolios, while Tier 2 and Tier 3 players focus on niche and regional opportunities, particularly in natural and personalized supplement categories.
Get a preview of our Pet Nutrition & Dietary Sup Market Playbook - your guide to GTM strategy, competitive intelligence, supplier dynamics, and Consumer Behavior Analysis: https://marketgenics.co/playbook/pet-nutrition-dietary-supplement-market-54497
Competitive Landscape & Recent Deals
March 2025: Loyal secured FDA approval for its canine lifespan extension drug, expected to launch by late 2025 at under $100/month, signaling a move toward prescription-based pet wellness.
February 2025: Zesty Paws and Buddy launched tech-integrated supplement lines with wearable data tracking to link diagnostics and nutrition.
2024: Mars Petcare introduced probiotic soft chews to support digestion and immune health, reflecting growing mainstream adoption of preventive care.
About Us
MarketGenics is a global market research and management consulting company empowering decision makers across healthcare, technology, and policy domains. Our mission is to deliver granular market intelligence combined with strategic foresight to accelerate sustainable growth.
We support clients across strategy development, product innovation, healthcare infrastructure, and digital transformation.
Contact:
Mr. Debashish Roy
MarketGenics India Pvt. Ltd.
800 N King Street, Suite 304 #4208, Wilmington, DE 19801, United States
USA: +1 (302) 303-2617
Email: sales@marketgenics.co
Website: https://marketgenics.co
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