A Mother's Struggle Inspires a Simple Spray Changing Women's Health

For years, Gamze watched her mother battle relentless fatigue, thinning hair, and stubborn weight gain - all while her doctors assured her that her lab results were "normal."

As a medical professional with over 14 years of experience in the field, Gamze knew something wasn't adding up. Through her work, she had access to leading endocrinologists and specialists, and after countless conversations one pattern kept surfacing: two nutrients - Vitamin A and Iodine - were consistently overlooked in women's health.

"It was shocking," says Gamze. "Here was my mother, struggling daily, and no one ever checked for these basic deficiencies. I realized this wasn't just about her - it was about thousands of women being told they're fine when they're not."

That realization led to the creation of Colorlife, a simple tongue spray combining Vitamin A and Iodine in a highly absorbable form. Unlike pills that are hard on digestion or complicated supplement stacks, the spray delivers what many women are missing - quickly, easily, and without lifestyle overhauls.

Since its quiet release in Turkey, Colorlife has gained momentum through word of mouth, resonating with women facing the same frustrating cycle: symptoms dismissed, fatigue normalized, solutions ignored.

"Our goal isn't just to sell a product," Bushra Guler Tandan (CEO, Feermah) explains. "It's to change the conversation in women's health - to make sure no daughter has to watch her mother go through what my partners mother did."

Daire 49, 8. Kat Huzur Apartment, Medeni Sokağı, Uğurmumcu, Kartal

Feermah is a health and wellness company founded in Turkey with a mission to close the gap between modern medical practice and everyday nutrition. Rooted in both clinical insight and personal experience, Feermah develops simple, effective solutions for overlooked nutrient deficiencies that silently affect millions of people.

The company's story began when its founder, a medical professional with over 14 years of experience in the healthcare field, witnessed her own mother's ongoing struggle with fatigue, thinning hair, and low energy - despite being told by doctors that her health was "normal." Through her access to leading endocrinologists, she uncovered a consistent pattern: many women were unknowingly low in Vitamin A and Iodine, two nutrients critical for hormonal balance, energy, and vitality.

This revelation inspired the creation of Colorlife, Feermah's flagship product - a convenient tongue spray combining Vitamin A and Iodine in a highly bioavailable form. Unlike pills or complex supplement regimens, Colorlife offers an easy, daily solution to support women's wellness.

Guided by the belief that "wellness should be simple, accessible, and grounded in truth," Feermah is building a portfolio of products designed not just to fill nutritional gaps, but to empower women with knowledge and tools often overlooked by mainstream health conversations.

Mission: To redefine women's wellness by addressing the silent nutritional imbalances that hold back energy, beauty, and confidence.

Vision: A world where no woman's health concerns are dismissed as "normal," and where nourishment is recognized as the foundation of vitality.

Values:

Truth: Science-backed, transparent formulations

Simplicity: Easy-to-use solutions for daily life

Empowerment: Giving women tools to take back control of their wellness

Compassion: Born from a daughter's care for her mother, carried forward to women everywhere.

This release was published on openPR.