Cambridge Institute Declares STAR Method Obsolete, Launches F.I.R.E.S.T.A.R. Trademark as the Future of Interviewing

CAMBRIDGE, UK - 25 September, 2025 - The FIRESTAR Institute has officially retired the widely used STAR interview method, unveiling the F.I.R.E.S.T.A.R. Trademark Method as a powerful upgrade built for today's competitive, value-driven job market.

The STAR method (Situation, Task, Action, Result), used globally since the 1990s, helped structure responses around past behaviour. But according to experts at the Cambridge-based institute, STAR is no longer enough.

"Everyone is using the STAR method - and that's the problem," said Geo, Founder of The FIRESTAR Institute. "When your answers sound like everyone else's, you disappear. STAR shows you're competent, but not compelling. F.I.R.E.S.T.A.R. Trademark is designed to help professionals stand out, connect, and demonstrate future value."

F.I.R.E.S.T.A.R. Trademark : A Strategic Upgrade

Rather than scrapping structure altogether, F.I.R.E.S.T.A.R. Trademark enhances STAR's foundation by adding depth, strategic foresight, and emotional intelligence. Built on a dual-axis system, it draws from neuroscience, behavioural psychology, and strategic communication to help candidates showcase both capability and future potential.

The method shifts interviews from robotic Q&A sessions into meaningful, results-driven conversations - a critical advantage in a market that hires for impact, adaptability, and cultural alignment.

"You can give a textbook STAR answer and still get rejected," Geo added.

"F.I.R.E.S.T.A.R. Trademark helps candidates show not just what they've done - but how they think, lead, and solve problems before they arise."

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