Press release
SmallRig Rig Reels Lab Campaign Awards Creators Cash and Career Opportunities
As a leading provider of complete accessory solutions for photo and video, SmallRig offers products across four key lines: camera, gimbal, and mobile phone accessories; stabilization systems; lighting; and power solutions.
SmallRig has long empowered filmmakers with innovative tools. This same spirit drives Rig Studio, a hands-on platform that connects the video production needs of global brands with skilled creators. Rig Studio facilitates paid projects, from localized content to co-branded campaigns, merging creative vision with local insights to craft stories that connect across borders.
The competition is open to individuals or teams worldwide interested in producing high-impact commercial videos.
Submission Guidelines:
Participants select one product and a video category (storytelling, product appeal, or creative craft), then create an original 15-30 second video highlighting the products design, function, or brand essence. Products range from photography gear and electronics to outdoor and household items.
Campaign Timeline:
o Sept 5 - Oct 15 | Application & Enrollment
Apply online and submit the required materials.
o Oct 16 - 22 | Screening Phase
The jury evaluates entries for creativity; 30 finalists are selected.
o Nov 1 - 7 | Production Period
Finalists receive the product and create their video.
o Nov 8 - 13 | Judging Stage
Videos are judged based on audio-visual language and commercial potential.
o From Nov 14 | Winner Announcement
9 winners announced.
Recognition and Awards:
Grand Creativity Award (3 winners): $1,000 each
Brand Choice Award (6 winners): $500 each
Innovative Concept Award (30 finalists): SmallRig Vibe P96 / P108 Pro Mini LED Video Light
*All winners receive collaboration opportunities, keep the assigned product, and may have their videos featured on SmallRig's social channels.
Entries close October 15, 2025. For full terms and submission details, visit SmallRig's campaign page:
https://www.smallrig.com/global/rigstudio/reels-lab
About Rig Studio
Rig Studio, an initiative by SmallRig, is a hands-on platform that bridges the gap between global brands and skilled creators to develop authentic content that drives international growth.
Contact Details
Organization: Shenzhen Leqi Innovation Co., Ltd.
Contact Person: Yongsi Deng
Website: https://www.smallrig.com/global/rigstudio
Email: Send Email [https://dashboard.kingnewswire.com/release-contact/34397]
City: Shenzhen
Country: China
Release Id: 25092534397
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