United States Green Packaging Market Growth Supported by Eco-Friendly Materials and Sustainability Initiatives | Key Players: BASF SE, WestRock Company, Amcor Limited, Sealed Air, Mondi PLC, Bemis Company Inc., The Dow Chemical Company

Green Packaging Market reached USD 255.1 billion in 2022 and is expected to reach USD 350.5 billion by 2030, growing with a CAGR of 7.2% during the forecast period 2024-2031.
The most recent report published by DataM Intelligence indicates that the "Green Packaging Market" is likely to accelerate significantly in the next few years. The Green Packaging Market report gives a purposeful depiction of the area by the practice for research, amalgamation, market size, overview, and review of data taken from various sources. The Green Packaging Market study includes information on market factors such as the market dynamics, drivers, restraints, challenges, threats, potential growth opportunities, market trends, development patterns, financial information, latest technologies, innovations, leading competitors, and regional analysis of the market.

Green packaging uses recyclable, compostable, or lower-carbon materials and design to reduce environmental impact and meet sustainability targets. The market is expanding as brands pursue circularity, regulatory pressures increase, and consumer demand favors eco-friendly options. In the U.S., recent shifts include retailer packaging commitments, R&D into scalable compostable materials, and state-level policy discussions that shape adoption timelines and compliance requirements.

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The list of Key Players Profiled in the study includes:- BASF SE, WestRock Company, Amcor Limited, Sealed Air, Mondi PLC, Bemis Company Inc., The Dow Chemical Company, Ball Corporation, L'Oreal International and Tetra Pack.

United States: Recent Industry Developments

📌 In August 2025, Amazon achieved a 16% reduction in single-use plastic in its shipment materials-cutting about 74,137 metric tons-by replacing plastic with recyclable paper-based packaging, right-sizing boxes, and reducing packing waste.

📌 In Mid-2025, consumer surveys showed ~37% of North American shoppers have refused to purchase items due to non-eco-friendly or excess packaging, signaling rising consumer pressure on brands to adopt greener packaging solutions.

📌 Also in 2025, the green packaging market in the U.S. is being driven by regulatory and corporate net-zero targets, leading to increasing investment in recycled content plastics, lightweight materials, and full recyclability mandates.
Europe: Recent Industry Developments

📌 In 3 September 2025, UK/EU-based plant protein materials company Xampla raised US$14 million to scale its biodegradable alternatives (dissolvable films, plant-protein packaging linings) with the aim of replacing 10 billion single-use plastic items over five years.

📌 In 2025, major European consumer goods firms (e.g. Nestlé, Unilever) expanded pilots of refillable, recyclable, and lightweight packaging formats, aligning with stricter regulations like the EU's Packaging and Packaging Waste Regulation (PPWR) and corporate sustainability goals.

📌 In 2024-2025, the recyclable flexible packaging market in Europe showed strong growth; companies are adopting mono-material films, improving design-for-recyclability (fewer layers, recyclable inks, easier sorting), and integrating chemical recycling methods to deal with mixed or layered plastics.

Japan: Recent Industry Developments

📌 In September 2025, Japan's packaging industry has increased use of bio-polypropylene (bio-PP) in food & cosmetic packaging, such as Shiseido's packages, collaborating with firms like LyondellBasell, Futamura Chemical, and Iwatani to incorporate renewable feedstocks & certified bio-content.

📌 In November 2024, Japan saw the commercial launch of a bio-PET bottle produced at scale using used cooking oil (ISCC+ certified), by a consortium including Indorama Ventures, Suntory, Neste, ENEOS, Mitsubishi Corporation and trading partner Iwatani.

📌 Also in 2024, innovations in Japan include development of "HELIX" recycled PET resin for bottles and cosmetics (by PET REFINE / JEPLAN), and shifts toward biomass / plant-based packaging materials like those replacing plastic in photo-media and other consumer packaging, to reduce CO2 emissions and increase circularity.

Competitive Analysis:

The Green Packaging Market is expected to grow significantly over the forecast period between 2025 and 2032. In 2025, the Green Packaging Market will grow steadily, and with the increasing adoption of strategies by the major players; the research study is expected to rise above the forecast horizon. The competitive analysis focuses on key players and the innovations and business strategies undertaken by them. The report captures the best long-term growth opportunities for the industry and includes the latest process and product developments.

Market Dynamics:

✅Driver: Rising environmental awareness and government regulations drive green packaging adoption.
✅Restraints: Higher production costs compared to traditional packaging limit adoption.
✅Opportunities: Biodegradable, recyclable, and smart packaging innovations create market potential.
✅Challenges: Scaling sustainable materials and balancing performance with cost remain challenges.

Segmentation Analysis of the Market:

Global Green Packaging Market forecast report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market. Green Packaging Market, By Packaging Type (Paper, Plastic, Metal, Glass), By Reusable Packaging Type (Drums, Plastic Containers, Others), By End-User Type (Food industry, Healthcare industry, Personal Care Industry, Others )

Research Methodology:

- Primary Research: This method involves collecting new and original data for a specific purpose. Primary research is often conducted through surveys, interviews, focus groups, and observation. It enables researchers to obtain first-hand information directly from the target audience, which is especially useful when researching a new or emerging market.

- Secondary Research: This method involves analyzing and synthesizing existing data from various sources such as industry reports, government publications, academic research, and online databases. Secondary research can provide researchers with valuable insights into industry trends, consumer behavior, and Green Packaging market size and growth, without the need for extensive data collection.

Most research studies use a combination of both primary and secondary research methods to ensure comprehensive and accurate data analysis. The specific methodology used in a Green Packaging market research study will depend on various factors such as the research objectives, the target audience, and the available resources.

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Regional Outlook:

The following section of the report offers valuable insights into different regions and the key players operating within each of them. To assess the growth of a specific region or country, economic, social, environmental, technological, and political factors have been carefully considered. The section also provides readers with revenue and sales data for each region and country, gathered through comprehensive research. This information is intended to assist readers in determining the potential value of an investment in a particular region.

North America (U.S., Canada, Mexico)

Europe (Germany, U.K., France, Italy, Russia, Spain, Rest of Europe)

Asia-Pacific (China, India, Japan, Singapore, Australia, New Zealand, Rest of APAC)

South America (Brazil, Argentina, Rest of SA)

Middle East & Africa (Turkey, Saudi Arabia, Iran, UAE, Africa, Rest of MEA)

The analysis objectives of the report are:

- To determine the size of the Global Green Packaging Market by identifying its sub-segments.

- To research the key players and analyze their growth strategies.

- To assess the size and value of the Global Green Packaging Market based on key regions.

- To analyze the Global Green Packaging Market in terms of growth trends, potential, and participation in the overall sector.

- To investigate the Global Green Packaging Market size (volume and value) from the company, key regions/countries, goods and applications, and background data.

- Primary Global Green Packaging Market manufacturers to specify, clarify, and analyze the product sales volume, value, and market share, market rivalry landscape, SWOT analysis, and future development plans.

- To investigate market competitive developments such as market expansions, agreements, new product launches, and acquisitions.

Reasons to buy:

- Green Packaging Market Report segments the market based on economic and non-economic aspects and offers a qualitative and quantitative analysis of the market.

- Market value information is provided for each segment and sub-segment in the Green Packaging Market study.

- The region and market segment identified in this study are those predicted to expand the fastest and account for the majority of market shar

- The Green Packaging Market Analysis by Geography emphasizes the product or service's consumption in the area and identifies the market-affecting variables for each region.

- The major players' market rankings, as well as the recent partnerships, service/product launches, business expansions, and acquisitions of the companies profiled, are all included in the competitive landscape.

- Extensive company profiles for the top market players, including business overview, company insights, product benchmarking, and SWOT analysis.

- The industry's present and upcoming market outlook in consideration of recent changes, including growth possibilities and drivers as well as obstacles and restrictions in both developing and emerging regions.

- The Green Packaging Market offers comprehensive market analysis from a variety of angles using Porter's five forces analysis, as well as market insight using the Value Chain.

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The report answers a number of crucial questions, including:

- Which companies dominate the global Green Packaging market?

- What current trends will influence the market over the next few years?

- What are the market's opportunities, obstacles, and driving forces?

- What predictions for the future can help with strategic decision-making?

- What advantages does market research offer businesses?

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