United States Pet Tech Market Growth Driven by Smart Devices, Health Monitoring, and Rising Pet Ownership | Key Players: Pawscout, Inc., Whistle, Petkit, Furbo, iFetch, LLC., FitBark, Garmin International, Inc.

Pet tech Market size reached US$ 7.65 billion in 2024 and is expected to reach US$ 22.77 billion by 2032, growing with a CAGR of 14.61% during the forecast period 2024-2032.

The most recent report published by DataM Intelligence indicates that the "Pet Tech Market" is likely to accelerate significantly in the next few years. The Pet Tech Market report gives a purposeful depiction of the area by the practice for research, amalgamation, market size, overview, and review of data taken from various sources. The Pet Tech Market study includes information on market factors such as the market dynamics, drivers, restraints, challenges, threats, potential growth opportunities, market trends, development patterns, financial information, latest technologies, innovations, leading competitors, and regional analysis of the market.

Pet tech includes connected devices and digital services for pet health, monitoring, nutrition, and behavior (wearables, smart feeders, tele-veterinary platforms). The market expands with pet humanization, subscription models, and data-driven care. In the U.S., 2024-2025 growth is visible in tele-vet adoption, sensor-enabled health monitoring, and partnerships between pet-care brands and wellness platforms to deliver preventive and remote care offerings.

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The list of Key Players Profiled in the study includes:- Pawscout, Inc., Whistle, Petkit, Furbo, iFetch, LLC., FitBark, Garmin International, Inc., Petcube, Inc., DOGTRA, and Tractive among others.

United States: Recent Industry Developments

📌 In March 2025, Loyal (a dog longevity startup) secured $45 million in Series B funding led by Bain Capital Ventures to advance its injectable and daily-pill treatments (LOY-001 and LOY-002) aimed at improving healthspan in dogs.

📌 In July 2024, several U.S. pet-care / pet-tech companies made top capital raises: Subtle Medical raised $10M for AI-powered imaging for veterinary diagnostics; Spear Bio raised $45M for ultrasensitive protein detection tech for animals.

📌 In July 2025, PetsCare.com launched its AI pet health platform in the U.S., UK, and Japan, including features like symptom checkers and image-based diagnostic tools to streamline pet healthcare and support clinics.

Europe: Recent Industry Developments

📌 In July 2025, PetsCare.com's expansion into Europe (via the UK) as part of its international rollout highlights increasing investor interest in tech-enabled pet health tools and proactive care models.

📌 In 2024-2025, European pet tech wearables, GPS tracking, etc., have grown steadily, with consumers seeking devices that monitor pets' activity, health, and well-being, often integrated with smart-home ecosystems.

📌 In 2025, platforms like PetsCare.com are contributing to a trend in Europe of combining veterinary services with digital tools (telehealth, image diagnostics, symptom checkers) to deliver more preventive and remote pet care.

Japan: Recent Industry Developments

📌 In October 2024, Petnow released its app in Japan, which uses non-invasive biometric pet identification (nose prints for dogs, facial recognition for cats), helping with pet registration and lost pet recovery.

📌 In January 2025, Petnow gained national recognition via a Japanese TV show and planned to exhibit at Interpets Asia Pacific 2025, emphasizing its advanced biometric identification and community-based lost-pet search features.

📌 In March 2025, Japan's Interpets Asia Pacific 2025 expanded to its largest size yet (950+ exhibitors) and introduced new zones including 'Pet-tech' and 'Disaster prevention with Pets', highlighting smart pet devices and digital pet solutions as growth areas.

Competitive Analysis:

The Pet Tech Market is expected to grow significantly over the forecast period between 2025 and 2032. In 2025, the Pet Tech Market will grow steadily, and with the increasing adoption of strategies by the major players; the research study is expected to rise above the forecast horizon. The competitive analysis focuses on key players and the innovations and business strategies undertaken by them. The report captures the best long-term growth opportunities for the industry and includes the latest process and product developments.

Market Dynamics:

✅Driver: Rising pet ownership and demand for health monitoring devices fuel the pet tech market.
✅Restraints: High product costs and limited consumer awareness restrain adoption.
✅Opportunities: Expansion into AI-driven wearables and smart feeding systems offers growth potential.
✅Challenges: Data accuracy and regulatory compliance remain hurdles.

Segmentation Analysis of the Market:

Global Pet Tech Market forecast report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market. Pet Tech Market, By Product Type (Tracking Equipment, Monitoring Equipment, Entertainment Equipment, Feeding Equipment), By Application (Pet Safety, Pet HealthCare, Pet Owner Convenience, Communication & Entertainment), By Distribution Channel (Supermarkets & Hypermarkets, Petcare Stores, E-Commerce, Others)

Research Methodology:

- Primary Research: This method involves collecting new and original data for a specific purpose. Primary research is often conducted through surveys, interviews, focus groups, and observation. It enables researchers to obtain first-hand information directly from the target audience, which is especially useful when researching a new or emerging market.

- Secondary Research: This method involves analyzing and synthesizing existing data from various sources such as industry reports, government publications, academic research, and online databases. Secondary research can provide researchers with valuable insights into industry trends, consumer behavior, and Pet Tech market size and growth, without the need for extensive data collection.

Most research studies use a combination of both primary and secondary research methods to ensure comprehensive and accurate data analysis. The specific methodology used in a Pet Tech market research study will depend on various factors such as the research objectives, the target audience, and the available resources.

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Regional Outlook:

The following section of the report offers valuable insights into different regions and the key players operating within each of them. To assess the growth of a specific region or country, economic, social, environmental, technological, and political factors have been carefully considered. The section also provides readers with revenue and sales data for each region and country, gathered through comprehensive research. This information is intended to assist readers in determining the potential value of an investment in a particular region.

North America (U.S., Canada, Mexico)

Europe (Germany, U.K., France, Italy, Russia, Spain, Rest of Europe)

Asia-Pacific (China, India, Japan, Singapore, Australia, New Zealand, Rest of APAC)

South America (Brazil, Argentina, Rest of SA)

Middle East & Africa (Turkey, Saudi Arabia, Iran, UAE, Africa, Rest of MEA)

The analysis objectives of the report are:

- To determine the size of the Global Pet Tech Market by identifying its sub-segments.

- To research the key players and analyze their growth strategies.

- To assess the size and value of the Global Pet Tech Market based on key regions.

- To analyze the Global Pet Tech Market in terms of growth trends, potential, and participation in the overall sector.

- To investigate the Global Pet Tech Market size (volume and value) from the company, key regions/countries, goods and applications, and background data.

- Primary Global Pet Tech Market manufacturers to specify, clarify, and analyze the product sales volume, value, and market share, market rivalry landscape, SWOT analysis, and future development plans.

- To investigate market competitive developments such as market expansions, agreements, new product launches, and acquisitions.

Reasons to buy:

- Pet Tech Market Report segments the market based on economic and non-economic aspects and offers a qualitative and quantitative analysis of the market.

- Market value information is provided for each segment and sub-segment in the Pet Tech Market study.

- The region and market segment identified in this study are those predicted to expand the fastest and account for the majority of market shar

- The Pet Tech Market Analysis by Geography emphasizes the product or service's consumption in the area and identifies the market-affecting variables for each region.

- The major players' market rankings, as well as the recent partnerships, service/product launches, business expansions, and acquisitions of the companies profiled, are all included in the competitive landscape.

- Extensive company profiles for the top market players, including business overview, company insights, product benchmarking, and SWOT analysis.

- The industry's present and upcoming market outlook in consideration of recent changes, including growth possibilities and drivers as well as obstacles and restrictions in both developing and emerging regions.

- The Pet Tech Market offers comprehensive market analysis from a variety of angles using Porter's five forces analysis, as well as market insight using the Value Chain.

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The report answers a number of crucial questions, including:

- Which companies dominate the global Pet Tech market?

- What current trends will influence the market over the next few years?

- What are the market's opportunities, obstacles, and driving forces?

- What predictions for the future can help with strategic decision-making?

- What advantages does market research offer businesses?

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