Vegan Supplements Market to Create USD 12.1 Billion in New Opportunities by 2035

Vegan Supplements Market is projected to grow to USD 19.2 Billion in 2035

Vegan Supplements Market projected to grow at a highest CAGR of 9.5% during the forecast period of 2025 to 2035

MarketGenics, a leading name in health & wellness market research, announced a series of milestones in the rapidly expanding Vegan Supplements Market globally.

The market insights highlight innovation, sustainability, and the growing shift toward plant-based nutrition as the key factors reshaping the supplements industry.

Get the complete market breakdown - statistics, insights, and future outlook: https://marketgenics.co/press-releases/vegan-supplements-market-83879

Recent Product Innovation

ACG Capsules introduced the first-ever fully vegan printed capsules (Feb 2025) made entirely from HPMC plant-based polymers and certified by Vegan Action. This launch allows supplement manufacturers to deliver cruelty-free solutions without compromising quality or performance.

Strategic Partnerships

Future Kind (April 2024) launched algae-based Omega-3 softgels with compostable packaging, targeting eco-conscious buyers.

Myprotein (Jan 2024) expanded its vegan range with A-Z Multivitamin Gummi, focusing on convenience and direct-to-consumer strategies.

Green Lifestyle Initiative

Brands such as Ora Organic and Oziva have scaled plant-based multivitamins and proteins, addressing nutrient gaps in vegan diets (B12, Omega-3, protein), while simultaneously aligning with consumer values of health, ethics, and sustainability.

To know more about the Vegan Supplements Market - Download our Sample Report: https://marketgenics.co/download-report-sample/vegan-supplements-market-83879

Vegan Supplements Market Forecast 2035

According to the report, the global Vegan Supplements Market is expected to expand from USD 7.1 Billion in 2025 to USD 19.2 Billion in 2035, growing at a CAGR of 9.5% during the forecast period.

The surge in vegan and flexitarian populations, heightened awareness of nutrition gaps in plant-based diets, and innovation in eco-conscious formulations are driving global adoption. For example, in 2025, Ora Organic launched a post-workout protein mix combining pea and hemp proteins, reflecting the performance-driven nutrition demand among athletes and lifestyle consumers.

Moreover, personalization in supplements - from tailored vitamins to subscription packs - is reshaping the competitive landscape and boosting consumer trust.

"Vegan supplements are no longer niche - they are mainstreaming into sports, wellness, and everyday nutrition. From B12 to algae-based omega-3s, the sector is addressing real health gaps while tapping into ethical and sustainable lifestyles,"

said our Senior Research Analyst at MarketGenics.

Key Driver, Restraint, and Growth Opportunity Shaping the Global Vegan Supplements Market
Driver - Health Consciousness & Ethical Living: Consumers are prioritizing plant-based diets for heart health, weight management, and chronic disease prevention. Companies like PlantFusion and Sunwarrior are positioning vegan proteins as sustainable alternatives to whey.

Restraint - Limited Product Variety: Key nutrients like B12 and Omega-3 remain challenging to replicate at scale, slowing broad adoption.

Opportunity - E-Commerce Boom: Platforms such as Amazon and Thrive Market are fueling global reach, enabling niche brands to scale and connect with wider audiences.

"The future of supplements is personalized, plant-based, and transparent. Companies that align with consumer expectations on clean-label and cruelty-free products will capture the lion's share of growth through 2035,"

added the Director of Market Strategy at MarketGenics.

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"Impact of Pricing & Distribution Dynamics on the Global Vegan Supplements Market"

Price Sensitivity impacts adoption: While eco-friendly and vegan-certified products command premium pricing, affordability challenges remain in emerging markets.

Distribution Channels: The rise of direct-to-consumer models and digital-first strategies (e.g., Myprotein's influencer-led campaigns) are transforming consumer access.

Regulatory Standards: Vegan certifications, labeling rules, and import tariffs on nutraceuticals influence global expansion - regions with supportive policies (e.g., Europe, APAC) are seeing faster adoption.

Expansion of Global Vegan Supplements Market

"Sports Nutrition & Wellness Leading Vegan Supplement Adoption Worldwide"

The sports nutrition industry is spearheading growth as plant-based athletes and fitness enthusiasts demand clean protein powders, amino acids, and algae-based omega-3s.

As mainstream adoption of vegan lifestyles accelerates, vitamins and fortified proteins are becoming essential to support balanced diets.

Companies like Garden of Life and Vega are expanding vitamin and protein portfolios to meet this rising demand.

Regional Analysis of Global Vegan Supplements Market

Asia Pacific (APAC): Dominates global share with 38.2% (~USD 2.7 Billion in 2025), driven by urbanization, health awareness, and local innovation. Indian brand Oziva gained traction through e-commerce, blending vegan proteins with Ayurvedic herbs.

Europe: Strong regulatory push and eco-conscious consumer base fuel demand; brands like Herbivore Botanicals are scaling cruelty-free offerings.

North America: Growth driven by retail innovation and brand positioning, with companies like NOW Health Group and Nestlé expanding their vegan portfolios.

Get a preview of our Vegan Supplements Market Playbook - your guide to GTM strategy, competitive intelligence, supplier dynamics, and Consumer Behavior Analysis: https://marketgenics.co/playbook/vegan-supplements-market-83879

Prominent Players

Key players operating in the global Vegan Supplements Market include:
NOW Health Group, Inc., Nestlé S.A., Garden of Life LLC, Solgar Inc., Deva Nutrition LLC, Danone, Amway, Glanbia, Herbalife, Kerry Group, PlantFusion, Sunwarrior, Ora Organic, Nutrazee, and Other Key Players.

About Us

MarketGenics is a global market research and management consulting company empowering decision makers across healthcare, technology, and policy domains. Our mission is to deliver granular market intelligence combined with strategic foresight to accelerate sustainable growth.

We support clients across strategy development, product innovation, healthcare infrastructure, and digital transformation.

Contact:

Mr. Debashish Roy

MarketGenics India Pvt. Ltd.

800 N King Street, Suite 304 #4208, Wilmington, DE 19801, United States

USA: +1 (302) 303-2617

Email: sales@marketgenics.co

Website: https://marketgenics.co

This release was published on openPR.