The Global Point Of Care (POC) Diagnostics/Testing Market is projected to reach a market size of USD 98.13 Billion by 2030

According to the report published by Virtue Market Research in 2024, the Global Point Of Care (POC) Diagnostics/Testing Market was valued at USD 53.04 Billion and is projected to reach a market size of USD 98.13 Billion by 2030. Over the forecast period of 2025-2030, the market is projected to grow at a CAGR of 10.8%.

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The Point of Care Diagnostics market has grown steadily over the past decade, driven largely by the rising need for faster and more accurate testing. One long-term driver fueling this growth is the increasing prevalence of chronic diseases such as diabetes, cardiovascular disorders, and infectious illnesses. Patients and healthcare providers are seeking solutions that allow tests to be performed immediately at the site of care, reducing the time between diagnosis and treatment. This shift towards rapid diagnostics has been reinforced by the COVID-19 pandemic, which created an urgent demand for point of care testing. During the pandemic, hospitals, clinics, and even home users needed rapid testing solutions to detect infections quickly. This scenario highlighted the critical role of POC diagnostics in controlling outbreaks and managing patient care efficiently.

The widespread adoption of rapid testing kits during this period not only showcased the convenience of POC diagnostics but also emphasized their value in reducing healthcare system burdens by providing timely results outside traditional laboratory settings.

In the short term, one factor driving market growth is the increasing accessibility of portable and user-friendly devices. Smaller, easy-to-use diagnostic instruments allow healthcare professionals and even non-medical staff to perform tests accurately, which is particularly valuable in remote areas or locations with limited laboratory facilities. This short-term driver has made POC testing more appealing to clinics, primary care providers, and emergency services where quick decision-making is critical. Alongside this, there is a significant opportunity for expansion in emerging markets.

Developing countries are investing in healthcare infrastructure and improving access to medical technologies, creating a fertile ground for the adoption of POC diagnostics. The ability to deliver rapid and affordable testing in rural and underserved areas presents a chance for manufacturers and healthcare providers to reach a wider patient population while addressing pressing public health challenges.

Another trend observed in the industry is the integration of digital technologies with point of care testing. Modern POC devices are increasingly connected to smartphones, cloud platforms, and electronic health records, enabling real-time data sharing and remote monitoring. This trend enhances the efficiency of patient management by allowing healthcare providers to track results instantly and make informed treatment decisions. It also supports telemedicine services, where patients can share diagnostic results directly with doctors without needing to visit a clinic physically.

Additionally, the trend toward multiplex testing-where a single test can detect multiple conditions at once-is gaining momentum. This approach improves the speed and cost-effectiveness of testing, making it more convenient for both patients and healthcare providers. The combination of digital connectivity and advanced testing capabilities is shaping the future of POC diagnostics, making it more integrated, responsive, and patient-centered.

POC diagnostics have also benefited from growing awareness among patients about the importance of early detection. As people become more health-conscious, the demand for rapid and reliable tests increases, driving innovation in device design and functionality. Companies are focusing on creating assays that require minimal sample volumes, provide faster results, and are less dependent on technical expertise. At the same time, regulatory approvals and quality certifications continue to strengthen the credibility of POC devices, further boosting their adoption. The market is responding to both consumer demand and technological advancement, resulting in a dynamic landscape where innovation and accessibility go hand in hand.

Segmentation Analysis:
By Product: Blood Glucose Monitoring Testing, Cardiac-Metabolism Monitoring Testing, Infectious Disease Testing, Coagulation Monitoring, Pregnancy and Fertility Testing Products, Tumor/Cancer Markers Testing, Cholesterol Testing, Urinalysis Testing, Hematology Testing, Drugs of Abuse Testing, Fecal Occult Testing, Other POC Testing
Point of Care Diagnostics by product shows that the largest segment is blood glucose monitoring testing, which continues to dominate because of the high prevalence of diabetes worldwide and the need for regular monitoring.

These devices are widely available, easy to use, and provide immediate results, making them very popular among both healthcare professionals and patients. Meanwhile, the fastest-growing segment during the forecast period is infectious disease testing, as awareness of contagious diseases and the importance of quick diagnosis have increased. Governments and private organizations are actively promoting rapid infectious disease detection, especially in community and home settings. This growth is further supported by technological improvements that make tests faster, more sensitive, and easier to interpret.

Other segments, such as coagulation monitoring and tumor marker testing, are expanding steadily but do not match the rapid adoption seen in infectious disease testing. The diversity of products in the POC diagnostics market ensures that multiple health conditions can be monitored conveniently, but the combined effect of chronic disease prevalence and infectious disease outbreaks creates unique dynamics for the largest and fastest-growing product subsegments.

By Mode of Prescription: Prescription-based Testing, Over-the-counter (OTC) Testing
Point of Care Diagnostics by mode of prescription indicates that the largest segment is prescription-based testing, which remains dominant because many advanced diagnostic tests require supervision by trained healthcare professionals. Hospitals, clinics, and laboratories continue to prefer prescription-based tests for their accuracy and regulatory compliance. In contrast, the fastest-growing segment during the forecast period is over-the-counter testing, driven by the rising demand for convenient, at-home diagnostics.

Consumers increasingly want to perform simple tests, like pregnancy or cholesterol checks, without visiting a clinic. This trend is supported by online sales platforms and pharmacies that provide easy access to OTC POC kits. While prescription-based testing maintains a strong position due to trust and reliability, OTC testing is witnessing accelerated adoption, as technological advancements improve usability, and people prioritize self-monitoring for early detection and preventive care.

By Platform: Lateral Flow Assays, Microfluidics, Dipsticks, Immunoassays, Molecular Diagnostics
Point of Care Diagnostics by platform shows that the largest segment is lateral flow assays because these devices are simple, low-cost, and widely used for various applications including infectious disease detection and pregnancy testing. Their convenience, portability, and rapid results make them highly preferred in clinics and home settings. On the other hand, molecular diagnostics is the fastest-growing platform during the forecast period.

These devices offer high sensitivity and specificity, enabling detection of low levels of pathogens or biomarkers. The expansion is fueled by innovations in miniaturization and faster processing times, making molecular diagnostics more accessible beyond specialized laboratories. While lateral flow assays dominate due to simplicity and volume, molecular platforms are rapidly gaining traction due to technological sophistication and growing demand for precise diagnostics.

By End-User: Clinical Laboratories, Ambulatory Care Facilities and Physician Offices, Pharmacies, Retail Clinics, & E-comm. Platforms, Hospitals, Home Care & Self Testing, Other End Users
Point of Care Diagnostics by end-user identifies hospitals as the largest segment because they manage a high volume of patients and require rapid testing for immediate treatment decisions. Hospitals continue to invest in POC devices to improve patient throughput and reduce dependency on central laboratories. The fastest-growing segment during the forecast period is home care and self-testing, driven by consumers seeking convenience and continuous monitoring for chronic diseases, fertility, or routine health checks. Home testing kits are becoming more sophisticated yet user-friendly, allowing patients to perform reliable tests with minimal guidance. Although hospitals lead due to scale and critical care requirements, the home care segment is expanding rapidly due to rising consumer awareness, ease of use, and growing availability through pharmacies and online platforms.

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Regional Analysis:
Point of Care Diagnostics by region shows that the largest market is North America, driven by well-established healthcare infrastructure, high adoption of advanced medical technologies, and strong regulatory frameworks. Healthcare providers and patients in this region prioritize rapid, accurate testing, resulting in significant sales and usage of POC devices across hospitals, clinics, and home care. Meanwhile, Asia-Pacific is the fastest-growing region during the forecast period, fueled by increasing population, rising healthcare investments, and growing awareness about early diagnosis. Expanding urbanization and improving access to affordable diagnostic tools in rural areas contribute to this rapid growth. While North America continues to lead in market size, Asia-Pacific exhibits dynamic growth potential due to untapped opportunities, infrastructure development, and the increasing prevalence of both chronic and infectious diseases.

Latest Industry Developments:
• Strategic Mergers and Acquisitions to Expand Technological Capabilities: Companies are increasingly pursuing mergers and acquisitions to integrate advanced technologies and broaden their product portfolios. For instance, Becton Dickinson's $17.5 billion merger with Waters Corporation aims to strengthen capabilities in bioanalytical characterization and multiplex diagnostics, thereby expanding their total addressable market to $40 billion. This strategic move is expected to enhance recurring revenue streams and accelerate growth in bioseparations and bioanalytical characterization sectors.

• Focus on Digital Integration and Telehealth Partnerships: Companies are investing in digital integration and forming partnerships with telehealth providers to enhance accessibility and streamline patient care. This trend reflects the growing emphasis on decentralized healthcare, where point-of-care diagnostics are increasingly connected to digital platforms, enabling real-time data sharing and remote monitoring. Such collaborations aim to improve patient outcomes and expand the reach of diagnostic services.

• Expansion into Emerging Markets through Local Collaborations: To tap into the growing demand in emerging markets, companies are forming local collaborations and joint ventures. These partnerships facilitate the introduction of affordable and accessible point-of-care diagnostic solutions tailored to the specific needs of these regions. By aligning with local entities, companies can navigate regulatory landscapes more effectively and accelerate market penetration.

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This release was published on openPR.