Portable Energy Storage Industry Analysis: the global market reached US$ 2,222 million in 2024

The portable energy storage industry has entered a new stage of accelerated growth. The latest QYResearch report, Portable Energy Storage- Global Market Share and Ranking, Overall Sales and Demand Forecast 2025-2031, shows that the global market reached US$ 2,222 million in 2024 and is projected to expand to US$ 6,677 million by 2031, registering a CAGR of 17.3% between 2025 and 2031. North America remains the largest market with nearly half of global demand, while China dominates production with more than 90% share.

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Teardown data indicate materials dominate ~90% of COGS; within that, battery cells ~37%, inverter ~20%, charger ~7%. Gross margins vary by channel: 45%-55% for online/DTC and 30%-40% for offline/ODM; leading brands in the ≥1kWh class report baseline GPMs around ~53%-57%. For a typical online ASP of USD 1,200 (1-2kWh unit), COGS ~USD 540-660, Gross Profit ~USD 540-660, implying a Gross Profit Margin ~45%-55%.

2025 is also shaping up as a landmark year for innovation. EcoFlow introduced its AI-powered Oasis platform, which integrates portable power stations with home energy systems. Anker launched its new SOLIX F3800, offering 240V split-phase output and rapid charging. Goal Zero released the Yeti PRO 4000, doubling down on higher power outputs and faster solar charging. Jackery continued to expand modular capacity with the Explorer 2000 Plus, while BLUETTI delivered ruggedized, weather-resistant models in its AC240 line. These developments are reshaping the portable energy storage landscape and expanding use cases beyond camping into full-fledged residential and professional backup power.

Leading Companies

EcoFlow
Shenzhen Hello Tech Energy Co.,Ltd.
PowerOak
GOAL ZERO
JVC
Allpowers Industrial International Limited
Westinghouse
Dbk Electronics
Pisen
ANKER
SBASE
Letsolar
YOOBAO
Newsmy
ORICO Technologies Co.,Ltd.
Flashfish
Pecron

Applications

Online Sales
Offline Sales

Classification

500Wh and Below
500Wh-1000Wh
1000Wh and Above

Latest Data

· Market size in 2024: US$ 2,222 million

· Forecast size in 2031: US$ 6,677 million

· CAGR 2025-2031: 17.3%

· Largest market: North America ~49%

· Regional distribution: Asia-Pacific ~29%, Europe ~18%

· Production concentration: China ~92%, North America ~6%

· Market structure: Top 3 vendors ~67% combined share

· Policy environment: evolving U.S. tariff measures in 2025 create uncertainty in global supply chains and pricing

Five Representative Products

EcoFlow - DELTA 3 Plus

· Capacity: 1,024Wh, expandable 1-5kWh

· Output: 1,800W (boost up to ~2,200-2,400W)

· Recharge: 0-100% in ~56 minutes with 1,500W AC

· Solar input: ~500W

· Lifespan: ~3,000 cycles to 80%

· Warranty: 5 years

Shenzhen Hello Tech Energy (Jackery) - Explorer 2000 Plus

· Capacity: 2,042.8Wh

· Output: 3,000W continuous, 6,000W peak

· Expandable up to 24kWh

· Chemistry: LiFePO4 with ~4,000 cycles

· Solar recharge: ~2 hours with 6×200W panels

PowerOak (BLUETTI) - AC240

· Capacity: 1,536Wh (AC240), 1,843Wh (AC240P)

· Output: 2,400W (up to 3,600W in lifting mode)

· Weather resistance: IP65 rating

· Recharge: 0-80% in ~45 minutes with 2,200W AC input

· Solar input: 1,200W

· Expansion: up to ~10kWh with extra batteries

GOAL ZERO - Yeti PRO 4000

· Capacity: 3,994Wh LiFePO4

· Output: 3,600W continuous, 7,200W surge

· AC recharge: 0-80% in ~2 hours with 1,800W input

· Solar input: up to 3,000W

· Ecosystem: modular expansions for home backup

ANKER - SOLIX F3800

· Capacity: 3,840Wh LiFePO4

· Output: 6,000W with 120/240V split-phase

· Solar input: up to 2,400W

· Scalability: up to 53.8kWh with expansion

· Lifespan: ~3,000 cycles

· Warranty: 5 years

Downstream Customers

REI Co-op
Best Buy
The Home Depot
Costco Wholesale
Walmart
Amazon
B&H Photo Video
Cabela's
Canadian Tire
Currys
MediaMarkt
Ace Hardware
Yodobashi Camera

Market Trend

Bigger Capacities and Higher Power

Portable energy storage is evolving toward higher capacity and output. Devices in the 3-4kWh range are becoming common, with output levels reaching 6kW and supporting 240V split-phase operation. This positions portable stations as credible alternatives to small stationary backup systems.

Ruggedization for Outdoor and Industrial Use

Manufacturers are moving beyond indoor and leisure markets. BLUETTI's AC240 introduced IP65 dust and water resistance, meeting the needs of construction, emergency response, and professional outdoor users.

Rapid Recharge and Multi-Source Charging

Recharge times under one hour are now standard in the mid-to-high segments. EcoFlow's Delta 3 Plus recharges to full in less than an hour with 1.5kW input. Multi-source charging from AC, solar, vehicle alternators, and generators enhances flexibility for mobile users.

AI Integration and Smart Energy Management

EcoFlow's Oasis system demonstrates how AI is being embedded into energy management. Portable stations can now interact with home batteries and solar panels, automatically switching power sources and optimizing usage.

Shift to LiFePO4 Chemistry

The high-capacity segment is consolidating around LiFePO4 batteries, known for longer cycle life and greater thermal safety. Products from Goal Zero, Anker, and Jackery now highlight lifespans of 3,000-4,000 cycles and warranties of 5 to 10 years.

Solar Compatibility Expansion

Units now support solar input up to 3,000W, enabling true off-grid resilience. Goal Zero and Anker's flagship models allow full recharge in daylight hours, displacing fuel generators in many scenarios.

Extreme Weather as a Demand Driver

With the frequency of billion-dollar weather disasters increasing, households and businesses are prioritizing reliable backup solutions. Portable stations are becoming an essential resilience tool in disaster preparedness.

Omni-Channel Retail Growth

Portable energy storage has moved from niche e-commerce to mainstream retail. Availability across big-box stores, specialty outdoor chains, and online platforms expands consumer reach and education, accelerating adoption.

Policy and Supply Chain Pressures

Tariff adjustments in the U.S. continue to impact lithium-ion battery imports. Rising duties on non-EV batteries create supply chain uncertainty and encourage regional assembly strategies to mitigate cost risks.

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