Sparkling Wine Market to Reach USD 69.22 Billion by 2032 at 4.8 % CAGR - Sparkling Wine Market Forecast & Growth Analysis

According to a new report by Maximize Market Research, the global Sparkling Wine Market was valued at USD 47.57 billion in 2024 and is projected to reach USD 69.22 billion by 2032, growing at a CAGR of 4.8 % between 2025 and 2032. The forecast reflects changing consumer preferences, expanding product portfolios, and increasing adoption of vineyard robotics across key producing regions.

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♦ Key Highlights:

Market size in 2024: USD 47.57 billion; expected to reach USD 69.22 billion by 2032 at a CAGR of 4.8 %.

Among product types, Champagne is a leading (premium) segment and expected to grow at ~4.5 % CAGR.

Europe remains the dominant region, with Italy producing ~27 % of global sparkling wine and France contributing significantly in export value.

Major growth drivers include increasing deseasonalized consumption (sparkling wine now used beyond festive occasions) and rising deployment of vineyard robots for efficiency and sustainability.

Key restraint: regulatory uncertainties around alcohol marketing and production.

Top companies mentioned: Bacardi & Company, Bronco Wine Co., Casella, Willamette Valley Vineyards, Constellation Brands, Schramsberg, E & J Gallo, Henkell & Co., Freixenet, Pernod Ricard, among others.

♦ Market Outlook

The global sparkling wine market is anticipated to sustain growth through 2032, supported by evolving consumer behavior. The trend toward "deseasonalized" consumption - i.e., drinking sparkling wine beyond celebrations - is pushing broader demand across retail and on-trade channels.

Innovations such as vineyard robots (for weeding, pruning, harvesting) are emerging as strategic opportunities. These technologies reduce manual labor costs and enhance operational efficiency, especially as firms look to scale sustainably.

However, the industry faces headwinds in regulatory oversight. Increasing scrutiny on alcohol advertising, labeling, and public health messaging may constrain marketing strategies and production regulations.

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♦ Regional Insights

Europe dominates global production and export share. Italy leads in volume (~27 % of global production), while France commands a higher export value share, especially via Champagne.

In terms of consumption, Germany is the largest consumer, followed by France, the U.S., Russia, and Italy. The UK and U.S. are major importers (each ~180 million bottles in 2024).

Asia Pacific, Latin America, and the Middle East & Africa are emerging as growth zones, driven by rising per capita incomes, increasing wine culture, and expanding retail networks.

♦ Key Players & Competitive Landscape

Leading firms in the global sparkling wine market include Bacardi & Company, Bronco Wine Co., Casella, Willamette Valley Vineyards, Constellation Brands, Schramsberg, E & J Gallo, Henkell & Co., Freixenet, Pernod Ricard, and others.

These players leverage strategic initiatives such as mergers, acquisitions, alliances, and R&D in sustainable production and branding to strengthen market positioning.

The competitive landscape is also shaped by smaller niche producers that emphasize artisanal methods, terroir storytelling, and limited-edition cuvées to differentiate in saturated markets.

♦ Quote

"Rising acceptance of sparkling wine beyond festive occasions and the integration of automation in viticulture constitute twin pillars of future growth," says a senior analyst at Maximize Market Research. "Producers investing in robotics and smart vineyard solutions are likely to gain competitive advantage as the global sparkling wine market evolves."

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