United States Probiotics Market 2025 | Growth Drivers, Trends & Market Forecast, Competitive Landscape & Investment Opportunities

Market Size and Growth

Global Probiotics Market reached USD 71.6 billion in 2024 and is expected to reach USD 108.0 billion by 2031 and is expected to grow with a CAGR of 7.1% during the forecast period 2025-2031.

Recent Mergers and acquisitions:

United States: Recent Industry Developments

✅ In June 2025, Danone acquired The Akkermansia Company, a Belgian firm specializing in the probiotic Akkermansia muciniphila MucT. This acquisition strengthens Danone's position in gut health and next-generation biotic science, focusing on weight management and metabolic health.

✅ In May 2025, DuPont announced the opening of a $100 million probiotic fermentation facility in New York. This state-of-the-art plant aims to enhance domestic production capacity and meet the growing demand for probiotics in the U.S. market.

✅ In May 2025, BiomEdit raised $18.4 million in Series B funding to expand its designer probiotics platform. The company is set to launch BE-101, a probiotic targeting necrotic enteritis in poultry, offering a non-antibiotic solution to a disease causing significant losses in the broiler chicken industry.

✅ In March 2025, Danone introduced an advanced probiotic supplement backed by $12 million in R&D investment, targeting gut microbiome balance and metabolic health. The launch focuses on improving overall digestive function and supports preventive health and daily wellness routines.

✅ In March 2025, PepsiCo acquired the prebiotic soda brand Poppi for $1.95 billion. This acquisition allows PepsiCo to expand its presence in the functional beverage market, particularly in prebiotic-enriched drinks, aligning with consumer demand for health-focused products.

Japan: Recent Industry Developments

✅ In mid-2025, regional governments partnered with probiotic firms to roll out public health campaigns on gut wellness, featuring probiotic education in schools and clinics, aiming to raise awareness about the importance of gut health among the population.

✅ In mid-2025, a leading dairy company introduced a yogurt featuring a dual-strain formulation designed for enhanced gut balance and longer shelf life, enabled by advanced fermentation technology.

✅ In May 2025, Probi partnered with Nomura Dairy to launch Japan's first probiotic-enhanced carrot juice under the "My Flora" brand. The drink is fortified with Probi's LP299V® strain, known for its gut health benefits, marking a significant step in bringing clinically supported probiotics to Japan's functional beverage market.

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Probiotics are live microorganisms, such as bacteria and yeast, that provide health benefits when consumed in adequate amounts. They support gut microbiota balance, improve digestion, enhance immunity, and contribute to overall wellness, making them a key component in functional foods and dietary supplements.

Key Players:

=> Koninklijke DSM N.V., Evolve BioSystems, Inc., Nature's Bounty Co., Lifeway Foods, Inc., Danone S.A, Yakult Honsha Co., Ltd., BioGaia AB, CHR. Hansen Holding A/S, Lallemand Inc., and The Procter & Gamble Company.

Growth Forecast Projected:

The Global Probiotics Market is anticipated to rise at a considerable rate during the forecast period, between 2025 and 2031. In 2024, the market is growing at a steady rate, and with the rising adoption of strategies by key players, the market is expected to rise over the projected horizon.

Research Process:

Both primary and secondary data sources have been used in the global Probiotics Market research report. During the research process, a wide range of industry-affecting factors are examined, including governmental regulations, market conditions, competitive levels, historical data, market situation, technological advancements, upcoming developments, in related businesses, as well as market volatility, prospects, potential barriers, and challenges.

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Key Segments:

➥ By Ingredients: Bacteria, Yeast
➥ By End-Use: Human, Animal
➥ By Application: Food and Beverages, Dietary Supplements, Animal Feed
➥ By Distribution Channel: Online, Offline

Regional Analysis for Probiotics Market:

⇥ North America (U.S., Canada, Mexico)

⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)

⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)

⇥ South America (Colombia, Brazil, Argentina, Rest of South America)

⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

Benefits of the Report:

Chapter 1: Sets the stage by outlining the report's coverage, summarizing key market segments by region, product type, and application. Presents a snapshot of market sizes, growth potential across segments, and anticipated industry evolution both short and long term.

Chapter 2: Highlights pivotal market insights and uncovers the most significant emerging trends driving change within the industry.

Chapter 3: Offers an in-depth look at the competitive landscape among Probiotics producers, including revenue shares, strategic moves, and recent mergers and acquisitions.

Chapter 4: Presents comprehensive profiles of the market's key players, delving into details such as revenue, profit margins, product portfolios, and company milestones.

Chapters 5 & 6: Analyze Probiotics revenue at both regional and country levels, providing quantitative breakdowns of market sizes, growth opportunities, and development prospects worldwide.

Chapter 7: Focuses on different market segments by type, examining their individual sizes and potential, guiding readers toward high-impact, untapped market areas.

Chapter 8: Explores segmentation by application, evaluating industry growth potential in various downstream markets and pinpointing promising sectors for expansion.

Chapter 9: Provides a thorough review of the industry's supply chain mapping out both upstream and downstream activities.

Chapter 10: Concludes with a summary of the report's key findings and highlights the most critical takeaways for industry stakeholders.

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FAQ

What is the current size of the Probiotics Market?

A: In 2024, the Probiotics Market was valued at USD 71.6 billion, reflecting its strong industry presence.

Q2: How large is the Probiotics Market expected to be by 2031?

A: By 2031, industry forecasts suggest the Probiotics Market will grow to around USD 108.0 billion, demonstrating significant expansion.

Q3: What is the growth rate of the Probiotics Market?

A: The market is projected to expand at a compound annual growth rate (CAGR) of 7.1% during the forecast period from 2025 to 2031.

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