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Artificial Intelligence (AI)-Enhanced Business-To-Business Lead Scoring Market: Major Trends Reshaping the Future of the Industry
Artificial Intelligence (AI)-Enhanced Business-To-Business Lead Scoring Market
What Is the Expected CAGR for the Artificial Intelligence (AI)-Enhanced Business-To-Business Lead Scoring Market Through 2025?
The business-to-business lead scoring market, enriched by artificial intelligence (AI), has experienced a significant growth spurt in recent years. The market size is projected to expand from $1.56 billion in 2024 to $1.93 billion in 2025, with a compound annual growth rate (CAGR) of 23.6%. Factors contributing to this historical growth include an escalating demand for data-driven sales strategies, a heightened need for customization in B2B marketing, an increased emphasis on minimizing customer acquisition costs, a growing reliance on intent data for identifying prospects, and an expanding dependency on AI technology to decrease human bias in lead scoring.
What's the Projected Size of the Global Artificial Intelligence (AI)-Enhanced Business-To-Business Lead Scoring Market by 2029?
The AI-based B2B lead scoring industry is projected to experience substantial expansion in the coming years, with its size expected to reach $4.45 billion in 2029 at a 23.2% CAGR. This anticipated growth can be linked to the increasing utilization of firmographic, technographic, and intent signals, the escalating need for scalable lead scoring models in enterprises, heightened emphasis on account-based marketing (ABM) uptake, growing dependency on multi-channel customer engagement, real-time analytics adoption, and a demand for customized outreach. The emerging trends for the foreseeable future include the use of technology in forecasting lead scores, real-time scoring powered by technology, multi-channel tracking driven by technology, advancements in understandable AI models, and innovation in forecasting deal conversion.
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Top Growth Drivers in the Artificial Intelligence (AI)-Enhanced Business-To-Business Lead Scoring Industry: What's Accelerating the Market?
The escalating adoption of cloud-based solutions is promoting market expansion, thanks to their heightened efficiency, scalability, and cost-effectiveness.
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What Are the Key Trends Driving Artificial Intelligence (AI)-Enhanced Business-To-Business Lead Scoring Market Growth?
Key businesses in the artificial intelligence (AI)-enriched B2B lead scoring sector are turning their attention towards the adoption of groundbreaking technologies such as predictive analytics to discover promising leads and enhance sales operations. Predictive analytics, a subset of AI, uses past data and statistical models to predict future scenarios, assisting firms in pinpointing valuable leads, predicting customer conduct, and refining marketing and sales tactics. For example, 6sense Insights, Inc., an American software firm, unveiled its AI-enabled platform, Revenue AI for Sales, in March 2023. This platform uses predictive analytics to evaluate and rank accounts and contacts based on purchasing intention, engagement indicators, and firm, tech, and psychographic data, thus allowing sales departments to concentrate their efforts on the most lucrative opportunities and improve their comprehensive sales approach. This platform condenses large quantities of data into practical insights, lessening the time spent on manual prospect identification and data gathering and enabling sales specialists to connect with the appropriate buyers at the correct moment. Additionally, the platform offers bespoke suggestions for subsequent steps, guiding sales units through intricate purchasing journeys, coordinating deals with multiple stakeholders, and crafting personalized messaging that appeals to each buyer's persona.
What Are the Main Segments in the Artificial Intelligence (AI)-Enhanced Business-To-Business Lead Scoring Market?
The artificial intelligence (AI)-enhanced business-to-business lead scoring market covered in this report is segmented
1) By Component: Software, Services
2) By Deployment Mode: Cloud, On-Premises
3) By Enterprise Size: Small And Medium Enterprises, Large Enterprises
4) By Application: Sales And Marketing Automation, Customer Relationship Management, Predictive Analytics, Other Applications
5) By End-User Industry: Information Technology (IT) And Telecommunications, Banking, Financial Services, And Insurance (BFSI), Healthcare, Retail, Manufacturing, Other End-User Industries
Subsegments:
1) By Software: Predictive Analytics Solutions, Customer Relationship Management Integration Tools, Data Management Platforms, Sales Intelligence Applications, Marketing Automation Solutions
2) By Services: Consulting Services, Implementation Services, Training And Support Services, Managed Services, Data Enrichment Services
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Which Top Companies are Driving Growth in the Artificial Intelligence (AI)-Enhanced Business-To-Business Lead Scoring Market?
Major companies operating in the artificial intelligence (ai)-enhanced business-to-business lead scoring market are Salesforce Inc., Dun & Bradstreet Holdings Inc., 6sense Insights Inc., NextRoll Inc., Belkins, Cognism Limited, Dealfront Germany GmbH, Terminus Technologies Limited, UserMotion Inc., CaliberMind Inc., Breadcrumbs.io Inc., Warmly LLC, Qualified Inc., Foundry ABM Inc., Hushly Inc., Revsure AI Technologies Private Limited, Akkio Inc., Genesys Cloud Services Inc., Outreach Inc., Leadspace Inc.
Which Regions Will Dominate the Artificial Intelligence (AI)-Enhanced Business-To-Business Lead Scoring Market Through 2029?
North America was the largest region in the artificial intelligence-enhanced business to business lead scoring market in 2024. Asia Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in artificial intelligence (AI)-enhanced business-to-business lead scoring report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
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