Emerging Trends to Reshape the Authentication And Brand Protection Market: Innovative E-Fingerprint Technology Reinvents Product Security And Counterfeit Prevention as a Key Influencer

Use code ONLINE30 to get 30% off on global market reports and stay ahead of tariff changes, macro trends, and global economic shifts.

What Will the Authentication And Brand Protection Industry Market Size Be by 2025?
The market size of authentication and brand protection has significantly expanded in the last few years. It's projected to increase from $3.40 billion in 2024 to $3.78 billion in 2025, with a compound annual growth rate (CAGR) of 11.5%. The escalation during the historical period can be credited to the rise in fake consumer goods, enhanced consciousness of intellectual property rights, the swelling adoption of e-commerce, stringent regulatory compliance stipulations, and escalated instances of counterfeit pharmaceuticals.

What's the Long-Term Growth Forecast for the Authentication And Brand Protection Market Size Through 2029?
Predictions indicate a swift surge in the size of the authentication and brand protection market in the coming years. By 2029, it is projected to reach a value of $5.77 billion, delivering a compound annual growth rate (CAGR) of 11.1%. The anticipated growth during this forecast period can be credited to factors such as the increasing utilization of blockchain for enhancing supply chain transparency, growing demand for anti-fake packaging solutions, a preference amongst consumers for authenticated products, a rise in the use of mobile authentication applications, and an emerging emphasis on sustainability and ethically-sourced goods. Noteworthy trends forecasted to influence this time period encompass breakthroughs in blockchain-enabled authentication, incorporation of the internet of things for instantaneous tracking, innovation in holographic and tamper-proof technologies, the creation of AI-driven anti-counterfeit solutions, and progress in the field of smart labeling and serialization.

View the full report here:
https://www.thebusinessresearchcompany.com/report/authentication-and-brand-protection-global-market-report

What Are the Key Growth Drivers Fueling the Authentication And Brand Protection Market Expansion?
The acceleration in falsification activities is contributing to the expansion of the market as a consequence of growing demand for budget-friendly substitutes.

Get your free sample here:
https://www.thebusinessresearchcompany.com/sample.aspx?id=27533&type=smp

What Are the Key Trends Driving Authentication And Brand Protection Market Growth?
Leading businesses in the authentication and brand protection market are concentrating on the creation of innovative solutions, like e-Fingerprint technologies, to bolster product security and inhibit counterfeiting. E-Fingerprint technology operates as a digital authentication system that employs unique electronic identifiers including microchips or digital codes, for the purpose of confirming a product's authenticity. To illustrate, in November 2023, Systech Analytics Solutions LLC, a company based in the U.S. specializing in digital identification and traceability, announced the newest update of its UniSecure platform. This update involves the use of Systech's proprietary e-Fingerprint technology in order to provide highly secure and unique product authentication without the need for changing existing packaging or barcode designs. The platform constitutes a covert authentication solution which doesn't involve any additives, and generates a distinct, irreplicable digital signature and an e-Fingerprint from existing barcode packaging (1D, 2D Data Matrix or QR codes). This facilitates immediate product verification across the entire supply chain using a smartphone, and offers instantaneous alerts for counterfeiting and diversions, in addition to providing extensive forensic intelligence for immediate root cause analysis, without necessitating any modification to packaging or production methods.

How Is the Authentication And Brand Protection Market Segmented?
The authentication and brand protection market covered in this report is segmented

1) By Type: Multi-Factor Authentication, Token-Based Authentication, Single-Factor Authentication, Biommetric Authentication, Behavioural Authentication, Blockchain-Based Authentication
2) By Deployment Type: Cloud-Based Authentication Solutions, On-Premises Authentication Solutions, Hybrid Authentication Solutions
3) By Organizational Size: Small-Sized Enterprises, Medium-Sized Enterprises, Large-Sized Enterprises
4) By Application: Electronics, Pharmaceuticals, Food And Beverages, Cosmetics, Luxury Goods, Apparels, Automobiles, Other Applications
5) By End-User: Brand Owners Or Manufacturers, Distributors Or Wholesalers, Logistics And Third-Party Logistics, Law Enforcement

Subsegments:
1) By Multi-Factor Authentication: Password And One Time Password, Smart Card And Personal Identification Number, Biometric And Personal Identification Number, Mobile Push Notification Verification, Security Questions And Answers
2) By Token Based Authentication: Hardware Token, Software Token, Time Based One Time Password, Hash-Based Message Authentication Code One-Time Password, Universal Serial Bus Security Token
3) By Single Factor Authentication: Password Based Authentication, Personal Identification Number Based Authentication, Pattern Lock Authentication, Security Questions Authentication
4) By Biometric Authentication: Fingerprint Recognition, Facial Recognition, Iris Recognition, Voice Recognition, Palm Vein Recognition
5) By Behavioural Authentication: Keystroke Dynamics, Mouse Movement Analysis, Gait Analysis, Touchscreen Interaction, Navigation Pattern Recognition
6) By Blockchain Based Authentication: Decentralized Identity Verification, Public Key Infrastructure Authentication, Smart Contract Based Access Control, Distributed Ledger Access Management, Zero Knowledge Proof Authentication

Tailor your insights and customize the full report here:
https://www.thebusinessresearchcompany.com/customise?id=27533&type=smp

Which Companies Are Leading the Charge in Authentication And Brand Protection Market Innovation?
Major companies operating in the authentication and brand protection market are 3M Company, NXP Semiconductors N.V., Avery Dennison Corporation, Giesecke+Devrient GmbH, HID Global Corporation, Entrust Corporation, SICPA SA, De La Rue Plc, Corsearch Inc., Holostik India Limited, Systech Corporation, Identiv Inc., Authentix Inc., OVD Kinegram AG, WISeKey International Holding AG, Ennoventure Inc., Videojet Technologies Inc., SML Group Limited, AlpVision SA, and Hira Holovision Pvt. Ltd.

Which Regions Are Leading the Global Authentication And Brand Protection Market in Revenue?
North America was the largest region in the authentication and brand protection market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in authentication and brand protection report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

Purchase the full report today:
https://www.thebusinessresearchcompany.com/purchaseoptions.aspx?id=27533

This Report Supports:
1.Business Leaders & Investors - To identify growth opportunities, assess risks, and guide strategic decisions.
2.Manufacturers & Suppliers - To understand market trends, customer demand, and competitive positioning.
3.Policy Makers & Regulators - To track industry developments and align regulatory frameworks.
4.Consultants & Analysts - To support market entry, expansion strategies, and client advisory work.

Connect with us on:
LinkedIn: https://in.linkedin.com/company/the-business-research-company,
Twitter: https://twitter.com/tbrc_info,
YouTube: https://www.youtube.com/channel/UC24_fI0rV8cR5DxlCpgmyFQ.

Contact Us
Saumya Sahey
Europe: +44 7882 955267,
Asia: +44 7882 955267 & +91 8897263534,
Americas: +1 310-496-7795
Email: saumyas@tbrc.info

Learn More About The Business Research Company
With over 15,000+ reports from 27 industries covering 60+ geographies, The Business Research Company has built a reputation for offering comprehensive, data-rich research and insights. Our flagship product, the Global Market Model delivers comprehensive and updated forecasts to support informed decision-making.

This release was published on openPR.