3D Secure 2.0 (3DS 2.0) Payer Authentication Market Poised to Hit $2.94 Billion by 2029 with Accelerating Growth Trends

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3D Secure 2.0 (3DS 2.0) Payer Authentication Market Size Growth Forecast: What to Expect by 2025?
The market size of 3D Secure 2.0 (3DS 2.0) payer authentication has progressively escalated over the past few years. It is predicted to rise from $1.43 billion in 2024 to $1.65 billion in 2025, exhibiting a compound annual growth rate (CAGR) of 15.9%. The significant growth incurred in the historical period is owed to several factors including an elevation in online payment fraud occurrences, an uptick in consumer usage of digital payments, the surge in cross-border payments, regulatory compliance burdens, and the proliferation of e-commerce platforms.

How Will the 3D Secure 2.0 (3DS 2.0) Payer Authentication Market Size Evolve and Grow by 2029?
In the coming years, the market size for 3D secure 2.0 (3DS 2.0) payer authentication is forecasted to experience swift expansion, reaching a projected worth of $2.94 billion in 2029 with a compound annual growth rate (CAGR) of 15.5%. This anticipated growth in the estimated period can be attributed to various factors including the increased complexities in payment fraud, surge in the adoption of buy now pay later (BNPL) arrangements, the broadening reach of cryptocurrency and Web3 transactions, as well as escalating incidents of online fraud and cybersecurity threats. During the forecast period, major trends likely to influence this development can be identified as the integration of digital identity verification, authentication services based on cloud technology, the application of blockchain for transaction authentication, implementation of adaptive authentication technologies, and the utilisation of AI-driven behavioral biometrics.

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What Drivers Are Propelling the Growth of 3D Secure 2.0 (3DS 2.0) Payer Authentication Market Forward?
The surge in online payment is propelling the growth because of the escalating necessity for real-time, risk-oriented certification.

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Which Emerging Trends Are Transforming the 3D Secure 2.0 (3DS 2.0) Payer Authentication Market in 2025?
Primary players in the 3D secure 2.0 (3DS 2.0) payer validation market are concentrating on devising innovative products such as authentication services. These services are aimed at bolstering transaction safety, heightening customer experience and curtailing instances of fraud. In general, authentication services constitute of systems or measures that affirm the identity of a user or a device or a system prior to approving accessibility to a digital platform, transaction or facility. As an illustration, in February 2023, an India-based online payment solutions firm, PayU Payments Private Limited, introduced a 3DS 2.0 SDK authentication service for its Indian merchants. This presents an EMVCo-approved, cutting-edge solution to smoothen online card payments. In addition, this service enables businesses to provide their customers with a cohesive, in-app or web checkout that is both speedy and secure, employing biometrics and frictionless flows for authentication, and thus cutting down payment time and instances of cart abandonment.

What Are the Key Segments in the 3D Secure 2.0 (3DS 2.0) Payer Authentication Market?
The 3d secure 2.0 (3DS 2.0) payer authentication market covered in this report is segmented

1) By Component: Software, Hardware, Services
2) By Deployment: On-Premises, Cloud-Based
3) By Enterprise Size: Small And Medium Enterprises, Large Enterprises
4) By Application: E-Commerce, Banking, Payment Gateways, Other Applications
5) By End-User: Banking, Financial Services And Insurance (BFSI), Retail, Healthcare, Travel And Hospitality, Other End Users

Subsegments:
1) By Software: Payment Gateway Software, Security And Encryption Software, Terminal Management Software (TMS), Point Of Sale (POS) Operating Systems, Fraud Detection And Risk Management Software, Tokenization Solutions, Digital Wallet Integration
2) By Hardware: Payment Terminals, Personal Identification Number (PIN) Pads, Biometric Devices, Mobile Point Of Sale (POS) Devices, Smart Card Readers, Contactless Or Near Field Communication (NFC) Devices, Embedded Chipsets, Peripheral Devices
3) By Services: Installation And Integration Services, Maintenance And Support Services, Consulting And Training Services, Managed Services, Software-As-A-Service (SaaS), Hardware Leasing Services, Remote Troubleshooting, Compliance And Certification Services

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Who Are the Key Players Shaping the 3D Secure 2.0 (3DS 2.0) Payer Authentication Market's Competitive Landscape?
Major companies operating in the 3d secure 2.0 (3ds 2.0) payer authentication market are American Express Company, Visa Inc., Mastercard Incorporated, Fiserv Inc., Adyen N.V., Naspers Payments Private Limited, Worldline S.A., Elavon Inc., Nets A/S, ACI Worldwide Inc., Marqeta Inc., CardConnect LLC, GMO Payment Gateway Inc., UnionPay International Co. Ltd., BlueSnap Inc., Entersekt (Pty) Ltd., Modirum MDPay Ltd., Braintree Payment Solutions LLC, GPayments Pty Ltd., Cardstream Limited.

What Geographic Markets Are Powering Growth in the 3D Secure 2.0 (3DS 2.0) Payer Authentication Market?
North America was the largest region in the 3D secure 2.0 (3DS 2.0) payer authentication market in 2024. The regions covered in 3D secure 2.0 (3DS 2.0) payer authentication report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

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