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Comprehensive 2025 Liquid Makeup Market Overview: Trends, Forecasts, and Growth Drivers
Use code ONLINE30 to get 30% off on global market reports and stay ahead of tariff changes, macro trends, and global economic shifts.What Is the Expected CAGR for the Liquid Makeup Market Through 2025?
The market size of liquid makeup has seen significant expansion in past years. The value which is projected to rise from $8.93 billion in 2024 to $9.46 billion in 2025, signifies a compound annual growth rate (CAGR) of 5.9%. Factors contributing to the growth during the historic period include the growth of social media and digital platforms, heightened awareness of skincare advantages, rising demand for natural and organic items, and the inclusion of beauty movements across all categories.
What's the Projected Size of the Global Liquid Makeup Market by 2029?
Predictions suggest a robust growth trajectory for the liquid makeup market in the foroming years, as it is projected to expand to $11.59 billion in 2029, with a compound annual growth rate (CAGR) of 5.2%. The growth for the projected period can be rooted in elements like the digital transformation of shopping, the impact of Gen Z, sustainable and environmentally friendly production, and multifunctional products. Primary trends in the predictive period comprise vegan, cruelty-free makeup, tech integrations, innovative products, and collaborations.
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Top Growth Drivers in the Liquid Makeup Industry: What's Accelerating the Market?
The escalating comprehension of self-care is predicted to boost the progress of the liquid makeup industry. Self-care involves personal cleanliness, hygiene upkeep, neat nails and hair, avoiding body smell and dressing properly. It is influenced by various aspects, including societal influences, professional demands, and self-esteem. Due to its adaptability, easy use, and ability to offer diverse finishes and coverage choices while aiding individuals in enhancing their natural attributes, liquid makeup is widely used for personal grooming. For instance, in a survey conducted by the New York Post, a US-based newspaper, in October 2022 among 1000 US men and women about gender differences in personal hygiene, they found that while 73% of men and women consider maintaining their personal hygiene to be easy, only one in ten women concurred. People tend to prioritize hand and body washing (90%) over tooth brushing (87%) or using deodorant (84%). Men are more inclined to follow a routine for nail trimming (69%) and face shaving (74%). Women, on the other hand, place greater emphasis on cleansing their 'intimate areas' (85%) and maintaining a skincare routine (84%). Therefore, the burgeoning understanding of personal care is fuelling the liquid makeup industry.
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What Trends Will Shape the Liquid Makeup Market Through 2029 and Beyond?
Prominent businesses in the liquid makeup sector, such as G-Suite, are focusing on innovation to enhance their profitability in the market. For example, a high-end vegan lipstick named G-Suite, noted for its distinctive ery and semi-matte formula which provides full coverage with a single application was introduced. In April 2023, this lipstick was launched by Glossier, a makeup and skincare firm based in the US. G-Suite enlists a variety of moisturizing oils to allow for a durable yet comfortable feel on the lips and offers nine vibrant shades. The product, which took three years to refine, is characterized by a silicon-like, soft-touch texture, contained in a signature pink packaging with a clear shade indicator and a convenient doe foot applicator. Its comfortable wear, moisturizing properties, lifespan, and universally appealing colors have won praise. Moreover, it includes skin-beneficial ingredients like rose wax silica, black raspberry seed oil, Ashland's Orchid Complex, and shea er.
What Are the Main Segments in the Liquid Makeup Market?
The liquid makeupmarket covered in this report is segmented -
1) By Product: Foundation, Eye Products, Concealer, Lip Products, Other Products
2) By Gender: Men, Women
3) By Distribution Channel: Online, Offline
Subsegments:
1) By Foundation: Liquid Foundation, Tinted Moisturizers, BB Or CC Creams
2) By Eye Products: Liquid Eyeliner, Liquid Eyeshadow, Mascara
3) By Concealer: Liquid Concealer, Color Correcting Concealer
4) By Lip Products: Liquid Lipstick, Lip Gloss, Lip Stain
5) By Other Products: Liquid Blush, Setting Spray, Highlighter
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Which Top Companies are Driving Growth in the Liquid Makeup Market?
Major companies operating in the liquid makeup market are LVMH Moet Hennessy Louis Vuitton SE, Unilever PLC, L'Oréal S.A., Estee Lauder Companies Inc., Chanel S.A., Kao Corporation, Shiseido Company Limited, Natura & Co Holding SA, Coty Inc., Ryohin Keikau Corporation, Amorepacific Corporation, Nu Skin Enterprises Inc., Revlon Inc., Benefit Cosmetics LLC, Fenty Beauty by Rihanna LLC, e.l.f. Beauty Inc., KIKO Inc., Nippon Shikizai Inc., KVD Vegan Beauty, Too Faced Cosmetics LLC, HUDA BEAUTY FZ-LLC, Morphe LLC, Jouer Cosmetics, Pacifica Beauty LLC, YOJIYA Co. Ltd.
Which Regions Will Dominate the Liquid Makeup Market Through 2029?
Asia-Pacific was the largest region in the liquid makeup market in 2024. The regions covered in the liquid makeup market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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