MENA Quick Commerce Market to Reach USD 2,917.06 Million by 2032, Growing at 20.77% CAGR

The MENA quick commerce market is experiencing unprecedented growth, fueled by rapid urbanization, digital adoption, and evolving consumer lifestyles. Valued at USD 565.85 million in 2023, the market is projected to reach USD 2,917.06 million by 2032, expanding at a CAGR of 20.77% between 2024 and 2032. Quick commerce, often referred to as Q-commerce, represents the ultra-fast delivery model where consumers receive groceries, meals, and essentials in under 60 minutes. This convenience-driven approach is transforming retail in the Middle East and North Africa, particularly in urbanized economies.

The leading segment in the MENA quick commerce market is food and beverages, supported by strong demand for ready-to-eat meals and groceries. Within payment methods, online transactions dominate, as digital wallets and cashless systems gain traction across GCC nations. Saudi Arabia leads the regional landscape due to its large consumer base, rapid digital adoption, and supportive government initiatives such as Vision 2030, which emphasize smart logistics and AI integration. The UAE follows closely, driven by Dubai's innovation in urban planning and micro-fulfillment centers. Together, these factors are reshaping how consumers shop and how businesses operate in the region.

✅ Key Highlights from the Report

➤ The MENA quick commerce market is projected to grow at a CAGR of 20.77% from 2024 to 2032.
➤ Saudi Arabia is the largest market, driven by urban density and high disposable income.
➤ Food and beverages remain the dominant product category across the region.
➤ Online payment methods account for the majority of transactions due to digital wallet adoption.
➤ Hyperlocal dark stores and micro-fulfillment centers are key to ensuring ultra-fast deliveries.
➤ AI-driven route optimization and subscription models are enhancing customer retention.

✅ Market Segmentation

The MENA quick commerce market is segmented by category and payment method, reflecting the diversity of consumer preferences. On the basis of category, the market includes food and beverages, ready-to-eat meals (RTE), groceries, electronic items, medicines, and personal care products. Among these, food and beverages dominate due to rising demand for on-demand groceries and meals, especially in urban households with dual incomes. Personal care products are emerging as a fast-growing category, fueled by convenience-driven consumption and rising brand consciousness among younger demographics.

In terms of payment method, the market is divided into online payments and cash on delivery (COD). Online transactions lead the segment, supported by the increasing penetration of mobile wallets, fintech platforms, and government-led digitalization drives across Saudi Arabia, the UAE, and Egypt. COD remains relevant in certain North African countries, where digital adoption is slower, but its share is gradually shrinking as trust in online transactions grows. Overall, segmentation trends highlight a consumer preference for convenience, speed, and seamless digital experiences.

✅ Regional Insights

The GCC region -particularly Saudi Arabia, UAE, Qatar, and Kuwait-dominates the MENA quick commerce market due to high disposable incomes, tech-savvy populations, and supportive government policies. Cities like Riyadh, Dubai, and Doha have become strongholds for Q-commerce, with micro-fulfillment centers and dark stores ensuring deliveries within 15-30 minutes. Investments in AI, blockchain, and contactless payments are further boosting efficiency and consumer adoption in these countries.

In contrast, North Africa-led by Egypt and Sudan-represents an emerging growth frontier. While infrastructure challenges and lower digital penetration hinder rapid adoption, the growing middle class, rising smartphone usage, and expanding e-commerce ecosystems are creating fertile ground for Q-commerce expansion. Egypt, in particular, is becoming a hub for innovation due to its large youth population and urban expansion in Cairo.

✅ Market Drivers

Rapid urbanization is a primary driver, with densely populated cities increasing demand for fast and reliable deliveries. High-rise living in Riyadh, Dubai, and Cairo has spurred reliance on Q-commerce platforms for everyday essentials.

The adoption of digital technologies-particularly mobile apps, e-wallets, and super apps integrating multiple services-has created seamless consumer experiences.

Finally, rising disposable income across GCC countries enables consumers to pay for convenience, boosting demand for premium groceries, ready-to-eat meals, and personal care items.

✅ Market Restraints

Despite its growth, the MENA quick commerce market faces high operational costs, particularly in last-mile delivery. Labor and fuel expenses, coupled with commercial rents for dark stores, strain profitability.

Intense competition from supermarkets, e-commerce giants, and super apps forces companies to offer discounts and free delivery, further squeezing margins.

Additionally, workforce instability due to reliance on gig workers creates delivery inefficiencies, especially during seasonal demand spikes.

✅ Market Opportunities

Technological advancements -including AI-powered logistics, route optimization, and automated warehouses-offer opportunities for efficiency gains.

Strategic partnerships with local retailers, global brands, and cloud kitchens enhance product variety and expand reach.

Rising demand for premium and specialty items, especially among millennials and expatriates in GCC cities, opens new revenue streams for Q-commerce providers.

✅ Category-Level Growth Trends

Within product categories, food and beverages will remain the largest revenue contributor due to daily consumption needs. Ready-to-eat (RTE) meals are witnessing fast adoption as urban lifestyles become busier.

Personal care products and medicines are projected to grow significantly as consumers seek convenience for routine healthcare and wellness needs.

Electronics, while a smaller share, represent a high-value category, often driving higher transaction volumes per order. These trends underscore the diversification of Q-commerce beyond groceries into lifestyle and wellness.

✅ Competitive Benchmarks and Whitespace Opportunities

Market leaders such as Talabat.com, JAHEZ INTERNATIONAL, HungerStation, and Keeta are investing in AI-driven logistics and subscription models. Competitive benchmarking shows that companies with robust micro-fulfillment infrastructure achieve faster delivery times and higher customer loyalty.

Whitespace opportunities exist in underserved markets like Egypt, Sudan, and secondary GCC cities, where infrastructure is developing. Specialized niches such as luxury groceries, organic products, and pet care also present growth avenues with limited competition.

✅ A Practical Roadmap for Aligning Your Current Portfolio with Consumer-Driven Growth

Businesses should invest in micro-fulfillment centers to reduce delivery times and improve cost efficiency. Integrating AI and route optimization technologies ensures scalability and competitive advantage.

Aligning with consumer preferences requires diversifying product portfolios into ready-to-eat meals, personal care, and premium categories, catering to affluent and time-constrained consumers.

Finally, leveraging subscription models and loyalty programs strengthens customer retention while strategic partnerships with retailers and brands expand product offerings, aligning portfolios with evolving consumer-driven demand.

✅ Frequently Asked Questions (FAQs)

➤ How Big is the MENA Quick Commerce Market?
➤ Who are the Key Players in the Global Quick Commerce Market?
➤ What is the Projected Growth Rate of the MENA Quick Commerce Market?
➤ What is the Market Forecast for the Quick Commerce Industry by 2032?
➤ Which Region is estimated to dominate the MENA Quick Commerce Industry through the Forecast Period?

✅ Reasons to Buy the Report

➤ Understand growth drivers, restraints, and future opportunities.
➤ Analyze competitive benchmarks and market whitespace.
➤ Identify product categories contributing the highest revenues.
➤ Explore regional growth hotspots and investment strategies.
➤ Align portfolios with sustainability and consumer-driven market trends.

✅ Company Insights

✦ Talabat.com
✦ JAHEZ INTERNATIONAL
✦ HungerStation LTD.
✦ Keeta
✦ Others

✅ Recent Developments

■ JAHEZ INTERNATIONAL expanded its micro-fulfillment network in Saudi Arabia to enhance 15-minute delivery services.
■ Talabat.com launched a subscription model in the UAE offering free delivery and exclusive deals for frequent shoppers.

Contact Us:

Shrikant
Infinium Global Research LLP
info@infiniumglobalresearch.com

About us:

Infinium Global Research is a business consulting and market research firm; a group of experts that caters to fulfilling business and market research needs of leading companies in various industry verticals and business segments. The company also serves government bodies, institutes and non-profit/non-government organizations to meet their knowledge and information needs.

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This release was published on openPR.