Press release
Global Frozen Pizza Market To Reach USD 28.67 Billion By 2030, Growing At 5.5% CAGR
Global Frozen Pizza Market Size
Frozen Pizza Market: Overview
Frozen pizza, a staple food item across Europe and North America, has become a global convenience meal with strong penetration in both household and commercial segments. It consists of baked flat dough topped with vegetables, meats, and cheese, preserved through freezing to retain its taste, texture, and nutritional value.
The product has gained exceptional popularity among millennials and working-class consumers who prefer quick, ready-to-prepare food options. Its versatility-being served at parties, restaurants, and homes-makes frozen pizza a mass favorite. With increasing health consciousness, demand for gluten-free and plant-based frozen pizzas is also on the rise.
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Key Insights
Global frozen pizza market size was USD 23.56 billion in 2022 and will hit USD 28.67 billion by 2030.
Expected CAGR: 5.5% (2023-2030).
Thin crust pizzas dominated the market in 2022.
Medium-sized frozen pizzas held the largest share in 2022.
North America led the market in 2022 due to strong fast-food consumption culture.
Covid-19 Impact
The pandemic positively impacted the frozen pizza industry. With lockdowns and restaurant closures, consumers stocked up on ready-to-eat frozen meals for convenience. Frozen pizza became a preferred choice for at-home dining, significantly boosting sales during the crisis.
Growth Drivers
Urbanization & Rising Disposable Income: Demand for high-quality ingredients and western-style diets has boosted frozen pizza consumption.
Convenience & Accessibility: Minimal preparation time makes frozen pizza a go-to choice for busy consumers.
Retail Chain Expansion: Growth of supermarkets and hypermarkets has improved product availability worldwide.
Gluten-Free Demand: Increasing awareness among health-conscious consumers is propelling growth of gluten-free frozen pizzas.
Restraints
Nutritional Concerns: Perception that frozen pizzas are less healthy than fresh food may limit adoption.
Raw Material Inflation: Rising prices of vegetables, meats, and dairy impact production costs.
Infrastructure Limitations: Lack of freezing facilities in rural or developing regions hinders market penetration.
Opportunities
Cold Storage Innovations: Advances in freezing technology are improving product quality and shelf-life.
Plant-Based & Vegan Variants: Growing R&D in plant-based toppings and dairy-free cheese offers lucrative opportunities.
Foodservice Expansion: Increasing number of fast-food outlets and QSRs adopting frozen pizzas creates fresh avenues.
Challenges
Surge in Fast-Food Demand: Manufacturers face pressure to scale up production amid rising global consumption.
Health Awareness: Consumers seeking healthier and fresher alternatives challenge traditional frozen pizza growth.
Segmentation Overview
By Category: Conventional, Gluten-Free
By Crust Type: Pan, Thin Crust, Stuffed Crust, Others
By Size: Large, Medium, Regular
By Distribution Channel: Hypermarkets, Supermarkets, Convenience Stores, Specialty Stores, Non-Store Based
By End-User: Young Generation, Old Generation, Working-Class Population
By Region: North America, Europe, Asia Pacific, Latin America, Middle East & Africa
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Regional Insights
North America dominates due to high consumption of frozen foods, particularly among working professionals.
Europe ranks second, driven by demand for convenient and healthy alternatives amidst busy lifestyles.
Asia Pacific is projected to witness strong growth, supported by urbanization, increasing disposable incomes, and rapid retail chain expansion.
Latin America & MEA show potential with growing urban populations and increasing acceptance of western food culture.
Recent Developments
Sept 2022 - Dr. Oetker Poland partnered with Violife to launch a plant-based pizza with vegan cheese.
Nov 2021 - HyFun Foods launched four new frozen pizza variants designed for quick-service restaurants in India.
July 2021 - Conagra Brands introduced new frozen products emphasizing taste, convenience, and nutrition.
Nov 2021 - California Pizza Kitchen expanded operations into Canada, strengthening its North American footprint.
Competitive Landscape
Key market players include:
Dr. Oetker, General Mills Inc., Freiberger Lebensmittel GmbH & Co. Kg., Conagra Brands Inc., Daiya Foods, Palermo Villa, Nestlé S.A., Amy's Kitchen Inc., McCain Foods Ltd., Kraft Foods Group, Bellisio Foods Inc., Schwan Food Co., California Pizza Kitchen, and others.
These companies focus on innovation in ingredients, gluten-free offerings, plant-based variants, and global expansion strategies to capture market share.
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