Press release
Transformative Trends Impacting the Electric Facial Cleansing Brush Market Landscape: Innovations In Sustainable Electric Facial Cleansing Brushes
Electric Facial Cleansing Brush Market Size
How Large Will the Electric Facial Cleansing Brush Market Size By 2025?
The market for electric facial cleansing brushes has seen robust growth in the past few years. The market is projected to increase from $9.75 billion in 2024 to $10.67 billion in 2025, exhibiting a compound annual growth rate (CAGR) of 9.4%. The historical growth is credited to factors such as the increasing popularity of skincare devices, heightened skincare awareness, growth in disposable incomes, the industry's expansion into new markets, and increasing population.
How Big Is the Electric Facial Cleansing Brush Market Size Expected to Grow by 2029?
The market for electric facial cleansing brushes is set to experience substantial growth in the coming years, projecting to reach a value of $15.42 billion in 2029, with a steady compound annual growth rate (CAGR) of 9.6%. This projected growth during the forecasted period can be attributed to factors such as the growing emphasis on green materials and sustainable production methods, the expansion of the e-commerce industry, increased beauty awareness among consumers, and escalating pollution and urbanization levels. Significant trends expected to emerge during the forecast period involve the implementation of artificial intelligence and smart technologies, the usage of sonic and ultrasonic technology, a move towards the usage of biodegradable and green materials in manufacturing processes, eco-friendly packaging, and the proliferation of beauty gadgets.
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Which Key Market Drivers Powering Electric Facial Cleansing Brush Market Expansion and Growth?
The growth of the electric facial cleansing brush market is expected to be propelled by the escalating occurrence of skin-related illnesses. Such ailments can affect skin health and appearance, and may be impacted by improper skincare routines, misused products, and varying environmental factors. Aging populations and changing environmental conditions are some of the factors stimulating a rise in skin-related ailments across diverse demographics. Electric facial cleansing brushes are advantageous in dealing with these skin problems, as they effectively exfoliate the skin, eliminating dead cells, grime, and lingering makeup. As reported by the UK Health Security Agency (UKHSA), a national executive agency based in the UK, in September 2022, there was a rise in Methicillin-resistant Staphylococcus aureus (MRSA) cases resulting from skin and soft tissue infections to 33.7% in 2022, an increase from 2021. Furthermore, MRSA instances increased by 25.7% in the fiscal year spanning April 2020 to March 2021. Hence, the growing occurrence of skin-related diseases is fuelling the expansion of the electric facial cleansing brush market.
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Which Fast-Growing Trends Are Poised to Disrupt the Electric Facial Cleansing Brush Market?
Big corporations in the electric facial cleansing brush market are concentrating on crafting innovative skincare gadgets, like mini electric facial brushes, for increased portability and user convenience. Mini electric facial brushes are smaller devices with rotating or vibrating bristles for thorough facial cleaning and exfoliation, fostering healthier skin. An example includes the Foreo's latest release in November 2022, the compact Luna Play facial cleansing brush developed in Sweden. This device uses exceptional sustainable materials and offers the same benefits such as innovative T-Sonic pulsations and anti-aging as its predecessor Luna, but in a portable, travel-friendly size. It comes pre-charged for 100 applications, with softer, super-hygienic silicone touchpoints for a gentle yet efficient cleanse. It has an improved motor offering a calm massage experience, and it's waterproof for usage in the shower or bath. It is a perfect introductory gadget for people new to Foreo's high-end skincare technology.
What Are the Emerging Segments in the Electric Facial Cleansing Brush Market?
The electric facial cleansing brushmarket covered in this report is segmented -
1) By Brush Type: Bristle Brush, Silicone Brush
2) By Price Range: Economy, Mid- Range, Premium
3) By Technology: Sonic, Rotating
4) By Distribution Channel: Wholesalers Or Distributor, Hypermarkets Or Supermarkets, Multi-Brand Stores, Independent Electronic Stores, Online Retailers, Other Distribution Channels
5) By Application: Commercial, Household
Subsegments:
1) By Bristle Brush: Soft Bristle Brush, Medium Bristle Brush, Hard Bristle Brush
2) By Silicone Brush: Soft Silicone Brush, Firm Silicone Brush
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Who Are the Global Leaders in the Electric Facial Cleansing Brush Market?
Major companies operating in the electric facial cleansing brush market are Panasonic Corporation, L'Oreal S.A., Koninklijke Philips N.V., Shiseido Company Limited, Mary Kay Inc., Nu Skin Enterprises Inc., Conair Corporation, Braun GmbH, HoMedics LLC, Clarisonic Mia Inc., Libra Industry Co. Ltd., Foreo AB, Silk'n Home Skinovations Ltd., Tria Beauty Inc., Vanity Planet LLC, Michael Todd Beauty LLC, Ezbasics Inc., Guangzhou COSBEAUTY Co. Ltd., Kingdom Cares Electric Co. Ltd., Lavo Skin Co. Ltd., Misiki Co. Ltd., Pixnor Technology Co. Ltd., Pop Sonic Inc., TOUCHBeauty Electronics Ltd., YouthLab Ltd.
Which are the Top Profitable Regional Markets for the Electric Facial Cleansing Brush Industry?
North America was the largest region in the electric facial cleansing brush market in 2024. The regions covered in the electric facial cleansing brush market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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