Strategic Forecast for the Event And Exhibition Industry: Market Outlook 2025-2034

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Event And Exhibition Market Size Growth Forecast: What to Expect by 2025?
The market size for events and exhibitions has witnessed robust growth in the last few years. It is anticipated to expand from $47.66 billion in 2024 to $50.32 billion in 2025, with a compound annual growth rate (CAGR) of 5.6%. The growth in the previous period can be attributed to factors such as enhanced business networking opportunities, a rise in consumer's demand for experiences, economic development, support from government and institutions, infrastructure development, and increased investment in marketing by corporations.

How Will the Event And Exhibition Market Size Evolve and Grow by 2029?
Anticipated robust expansion is on the horizon for the event and exhibition market in the coming years, with projections placing its worth at $63.1 billion by 2029, growing at a compound annual growth rate (CAGR) of 5.8%. This growth during the forecast period is linked to the emergence of hybrid and virtual events, the development of nascent markets, an upsurge in demand for experiential marketing, amplified expenditure on event technology, and a rise in corporate and consumer events. Key trends to be observed during this projection period comprise the union of virtual and augmented reality, events with sustainability and environmental considerations, the utilization of AI and automation in event planning, strategies for events based on data, and customised event experiences.

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What Drivers Are Propelling the Growth of Event And Exhibition Market Forward?
The surge in funding for corporate conferences and events is anticipated to fuel the expansion of the event and exhibition market in the future. When companies dedicate resources and finances to arrange gatherings for networking, brand advertising, knowledge exchange, and business expansion, it is referred to as investment in corporate conferences and events. Corporate events that emphasize networking, brand exposure, and direct client interaction are gaining prominence. Increased investment in these events leads to an increased demand for venues like hotels and conference centers as well as unique event spaces, substantially raising the revenue for these establishments. For example, a quarterly report by UK's Northstar Travel Media Ltd., a B2B information and marketing solutions firm, conducted a survey among 185 organisations in July 2024. The reports displayed a positive trend in sector confidence with booking times extending from 11 to 16 weeks and an average inquiry of £27,853. There is also an increase in investment, with 85% of organizations now contributing to development, with an average of £348,035 in the previous year, and with a dedicated strategy, rising 10% to 78% since October 2023. Consequently, the increase in funding for corporate conferences and events is a significant driver for the growth of the event and exhibition market.

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Which Emerging Trends Are Transforming the Event And Exhibition Market in 2025?
Major corporations in the events and exhibitions industry are exploiting advancements in technology including enhanced transaction infrastructure to uplift the ticketing experience of attendees, make operations more efficient and boost engagement through the integration of innovative technologies. Transaction infrastructure for event ticketing pertains to the tech construct that facilitates safe payment transactions, effective ticket distribution, immediate validation, and holistic event ticket management. To illustrate, Leap Event Technology, a company offering event solutions based in the US, introduced a novel integrated merchant services solution in August 2023, which is developed to facilitate payment management for those organizing events. This solution, powered by Stripe, is an integral part of Leap's extensive range of event tech offerings that features ticketing and e-commerce products designed specifically to cater to various sectors such as performing arts, music, and sports. Furthermore, this service provides tools to protect against fraud to ensure the security of transactions and can be availed by clients without any additional costs. The main object of this launch is to enhance the operational efficiency for event organizers whilst making the sale of tickets and merchandise transactions more straightforward.

What Are the Key Segments in the Event And Exhibition Market?
The event and exhibitionmarket covered in this report is segmented -

1) By Type: Business-To-Business (B2B), Business-To-Consumer (B2C), Mixed Or Hybrid, Other Types
2) By Event Types: Corporate Events, Trade Shows And Exhibitions, Social Events, Sports Events, Other Event Types
3) By Revenue Streams: Exhibitor Fee, Sponsorship Fee, Entrance Fee, Services, Other Revenue Streams
4) By End User: Consumer Goods And Retail Sector, Automotive And Transportation Sector, Industrial, Entertainment, Real Estate And Property, Hospitality Sector, Other End Users

Subsegments:
1) By Business-To-Business (B2B): Trade Shows And Conferences, Corporate Networking Events, Industry-Specific Exhibitions, B2B Product Launch Events, Professional Development And Training Events
2) By Business-To-Consumer (B2C): Consumer Expos And Fairs, Retail And Product Demonstration Events, Public Trade Shows, Consumer Technology And Innovation Events, Festivals And Cultural Exhibitions
3) By Mixed Or Hybrid: Hybrid Conferences (Online And In-Person), Virtual And Physical Expos, Hybrid Product Launches And Showcases, Webinars With Live Exhibitions, Hybrid Networking And Career Fairs
4) By Other Types: Virtual Events And Online Exhibitions, Community Events And Public Gatherings, Niche Or Specialized Events (E.G., Charity Galas, Local Festivals), Educational And Training Events, Nonprofit And Government Expos

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Who Are the Key Players Shaping the Event And Exhibition Market's Competitive Landscape?
Major companies operating in the event and exhibition market are RELX Group, The Freeman Company LLC, Informa Markets, GL Events, Reed Exhibitions, Cvent Inc., Messe Frankfurt GmbH, MCH Group AG, Artexis Easyfairs, Clarion Events Ltd, Fiera Milano SpA, NürnbergMesse GmbH, Koelnmesse GmbH, Emerald Expositions Events Inc., Easyfairs, COMEXPOSIUM Group, Hyve Group plc, dmg events, ITE Group Plc, Viparis, Tarsus Group, Messe Düsseldorf Gmbh, Deutsche Messe AG

What Geographic Markets Are Powering Growth in the Event And Exhibition Market?
Europe was the largest region in the event and exhibition market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the event and exhibition market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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