Press release
FCBJerseys World Tourism Day Special Release: Launches "The Wanderer" Soccer Collection, Advocating Work-Life Balance
Design Concept: Innovative Fusion of Sports and Travel
Developed in collaboration between FCBJerseys Sportswear, travel designers, and professional athletes, this collection breaks the traditional boundaries of sports equipment design:
- Visual Design:
- Earth-toned color palette (desert yellow, forest green, glacier blue), inspired by global natural landscapes
- Jerseys feature subtle abstract patterns merging world maps with soccer trajectories
- Cuffs are embroidered with "Explore the Unknown" and latitude-longitude coordinate symbols
- Functional Innovations:
- Ultra-Light fabric (each jersey weighs only 120 grams), optimized for travel portability
- Built-in hidden pockets for storing essentials like keys and credit cards
- Odor-resistant treatment technology, suitable for multiple wears during long trips
- Material Technology:
- Quick-dry and antibacterial fabric adaptable to various climates
- Foldable design reduces storage volume by 60%
Thomas Weber, Design Director of FCBJerseys Sportswear, stated: "With this collection, we aim to make sports gear a bridge connecting work and life, helping users seamlessly switch from office mode to exploration mode anytime, anywhere."
Social Context: The Lifestyle of Modern Professionals
According to the World Health Organization's 2025 Global Workplace Health Report:
- 73% of professionals worldwide struggle with work-life balance
- Lack of exercise contributes to 1.7 million premature deaths from cardiovascular diseases annually
- Regular exercise and travel can increase work efficiency by 25%
"Modern individuals need to learn to actively shift life rhythms," emphasized Zhang Wei, Deputy CEO of FCBJerseys Sportswear. "This collection is not just sports equipment-it's a declaration of a lifestyle attitude."
Product Line Features
The collection includes three themed products:
1. "Urban Explorer" Set: Ideal for street soccer and city hiking
2. "Nature Adventurer" Set: Designed for outdoor soccer and mountain activities
3. "Coastal Wanderer" Set: Optimized for beach soccer and water sports experiences
Sustainability Commitment
The collection adheres to eco-friendly principles:
- Uses recycled polyester fibers made from ocean-recovered plastics
- Employs waterless dyeing technology that saves 90% water
- Packaging features reusable travel storage bags
Release Information
- Global pre-sales begin on September 27, 2025
- Launch events will be held simultaneously in Dubai, Tokyo, and New York on World Tourism Day
- Purchasers will receive a digital version of the "Global Street soccer Map"
Media Contact
Global Marketing Department
FCB Jerseys Official Website: https://www.fcbjerseys.ru
2100 Bartow Ave, Bronx, NY 10475, United States
FCBJerseys specializes in soccer and sports technology, with the mission of "making every run more professional." The company integrates design, smart manufacturing and global sales, and its affordable soccer jerseys, training wear, boots and smart equipment are sold in 50 countries, with annual sales exceeding 3 million pieces.
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