United States Nutritional Supplements Market Emerging Trends & Competitive Landscape | Major Players 2025 - Abbott Nutrition, Amway, Nestle, Glanbia Plc, Herbalife International of America,

"Global Nutritional Supplements Market reached USD 365.5 billion in 2022 and is expected to reach USD 595.4 billion by 2031 growing with a CAGR of 6.2% during the forecast period 2024-2031. The nutritional supplements market trend is shifting towards personalized and condition-specific supplements." As per DataM intelligence research report

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United States: Recent Industry Developments

✅ In August 2025, Garden of Life launched a new line of plant-based multivitamin supplements enriched with probiotics and antioxidants. The products support immune health, digestion, and overall wellness for adults and seniors.

✅ In July 2025, GNC introduced a protein-focused nutritional supplement targeting muscle recovery and strength for athletes. The formulation combines whey protein, essential amino acids, and vitamins for optimized performance.

✅ In June 2025, Nestlé Health Science released a functional supplement line with vitamins D, B12, and minerals to support cognitive function and bone health. The products are designed for daily consumption and balanced nutrition.

Japan: Recent Industry Developments

✅ In August 2025, Meiji Holdings launched a nutritional supplement series with plant-derived nutrients and probiotics for immune support. The products are designed to meet the needs of a health-conscious population.

✅ In July 2025, Yakult Honsha introduced fortified vitamin and mineral supplements targeting digestive health and general wellness. The line aims to improve daily nutritional intake and support healthy lifestyles.

✅ In June 2025, FANCL Corporation released a supplement portfolio enriched with antioxidants, vitamins, and minerals to support energy, skin health, and overall well-being. The products focus on safety, efficacy, and convenience for consumers.

Nutritional Supplements Market: Drivers

The nutritional supplements market is experiencing significant growth as consumers increasingly prioritize health, wellness, and preventive care. Rising awareness about the benefits of vitamins, minerals, and functional ingredients is driving demand across all age groups. Lifestyle changes, such as sedentary habits and dietary deficiencies, are further fueling the adoption of supplements to support immunity, energy, cognitive function, and overall well-being. Additionally, the growing trend of personalized nutrition and health-conscious eating is encouraging consumers to incorporate targeted supplements into their daily routines. Expanding distribution channels, including e-commerce and retail chains, are making supplements more accessible to a wider audience.

Technological advancements are enhancing the efficacy, safety, and convenience of nutritional supplements. Innovations in bioavailability, encapsulation, and sustained-release formulations improve nutrient absorption and effectiveness. Research in plant-based, organic, and functional ingredients is meeting consumer demand for natural and clean-label products. Digital tools, such as apps and AI-driven nutrition platforms, are enabling personalized supplement recommendations tailored to individual health needs. Advances in manufacturing, quality control, and traceability are ensuring product consistency and safety. With ongoing scientific innovation and increasing consumer focus on preventive health, the nutritional supplements market is poised for continued growth.

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Nutritional Supplements Market: Major Players

Abbott Nutrition, Amway, Nestle, Glanbia Plc, Herbalife International of America, Archer Daniels Midland, PepsiCo, Nature's Bounty Co., DuPont, and American Health, Inc.

Segment Covered in the Nutritional Supplements Market:

➥ By Product Type: Dietary Supplements, Sports Supplements, Beauty Supplements, Others

➥ By Form: Capsule, Powder, Tablet, Liquid, Others

➥ By Age Group: Kids, Adults, Geriatric

➥ By Distribution Channel: Supermarkets/Hypermarkets, Pharmacy and Drug Stores, Specialty Stores, Online Stores, Others

Research Process:

Both primary and secondary data sources have been used in the Nutritional Supplements Market research report. During the research process, a wide range of industry-affecting factors are examined, including governmental regulations, market conditions, competitive levels, historical data, market situation, technological advancements, upcoming developments, in related businesses, as well as market volatility, prospects, potential barriers, and challenges.

Most Frequently Asked Questions in the Nutritional Supplements Market Research Industry:

➠ Who leads the Nutritional Supplements industry and what's their competitive positioning regarding capacity, performance, and profitability?
➠ What growth opportunities and market challenges do Nutritional Supplements market vendors face?
➠ Which segments show the highest growth potential and market share distribution?
➠ What factors are driving or limiting Nutritional Supplements market growth?
➠ What are the dominant sales and distribution strategies in the Nutritional Supplements industry?

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Regional Analysis:

⇥ North America (U.S., Canada, Mexico)
⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)
⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)
⇥ South America (Colombia, Brazil, Argentina, Rest of South America)
⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

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✅ Competitive Landscape
✅ Technology Roadmap Analysis
✅ Sustainability Impact Analysis
✅ KOL / Stakeholder Insights
✅ Consumer Behavior & Demand Analysis
✅ Import-Export Data Monitoring
✅ Live Market & Pricing Trends

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