United States Virtual and Augmented Reality in Healthcare Market Industry Outlook & Key Players Insights | Major Players 2025 - F. Hoffmann-La Roche Ltd, CAE Inc., EON Reality, Inc.,

"The global virtual reality (VR) and augmented reality (AR) technology for healthcare market was valued at US$ 3.57 Billion in 2023. The market size reached US$ 4.10 Billion in 2024 and is expected to reach US$ 15.06 Billion by 2033, growing at a CAGR of 15.4% during the forecast period 2025-2033." As per DataM intelligence research report

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United States: Recent Industry Developments

✅ In August 2025, Medtronic launched an AR-assisted surgical platform that overlays real-time imaging for enhanced precision during minimally invasive procedures. The technology improves surgical outcomes and reduces procedure time for complex interventions.

✅ In July 2025, Osso VR introduced a virtual reality surgical training system for orthopedic procedures, enabling immersive hands-on learning and skill assessment for medical professionals. The platform enhances training efficiency and patient safety.

✅ In June 2025, AccuVein deployed an AR-guided vascular access system in multiple U.S. hospitals, providing visual guidance to locate veins quickly. The solution reduces procedure time, improves accuracy, and enhances patient experience.

Japan: Recent Industry Developments

✅ In August 2025, Canon Medical Systems launched an AR-assisted imaging platform for interventional procedures, integrating real-time overlays with 3D imaging. The system enhances procedural accuracy and supports complex medical interventions.

✅ In July 2025, Panasonic Healthcare introduced a VR-based rehabilitation program for stroke patients, providing immersive exercises to improve motor function and engagement. The program supports long-term recovery and patient adherence.

✅ In June 2025, Sony developed an AR training solution for medical students and clinicians, offering interactive simulations for surgical procedures and diagnostics. The technology enhances skill acquisition and practical learning efficiency.

Virtual and Augmented Reality in Healthcare Market: Drivers

The virtual and augmented reality (VR & AR) in healthcare market is witnessing rapid growth as medical professionals increasingly adopt immersive technologies for improved patient care, training, and treatment outcomes. VR and AR enable realistic simulations for surgical planning, medical education, and rehabilitation, enhancing accuracy and efficiency in clinical procedures. Rising demand is driven by the need for innovative solutions in minimally invasive surgery, pain management, and cognitive therapy. Additionally, healthcare providers are leveraging these technologies to improve patient engagement, remote consultations, and telemedicine experiences. Increasing investments in digital health infrastructure and growing awareness of the benefits of immersive technologies are further supporting market expansion.

Technological advancements are significantly enhancing VR and AR applications in healthcare. Innovations in high-resolution displays, motion tracking, and haptic feedback are improving realism and interactivity in simulations and treatments. Integration with AI, imaging modalities, and cloud computing enables personalized therapy, predictive analytics, and real-time guidance during procedures. Portable and wearable devices are expanding accessibility in clinical, rehabilitation, and home care settings. Continuous improvements in software platforms, content creation tools, and interoperability with medical devices are fostering broader adoption and seamless integration into healthcare workflows. With ongoing innovation and increasing clinical acceptance, the VR and AR in healthcare market is poised for substantial growth.

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Virtual and Augmented Reality in Healthcare Market: Major Players

F. Hoffmann-La Roche Ltd, CAE Inc., EON Reality, Inc., InfiVR Solutions, Vection Technologies, Siemens Healthcare S.A.E., Fundamental Surgery, Koninklijke Philips N.V., Novac Technology Solutions, and Softeq Development Corp., among others.

Segment Covered in the Virtual and Augmented Reality in Healthcare Market:

➥ By Component: Hardware, Software, Services

➥ By Technology: Augmented Reality, Virtual Reality

➥ By Application: Surgical Applications, Simulation & Diagnostics, Wound Care Management, Physical Therapy & Rehabilitation, Training & Medical Education, Virtual Reality Exposure Therapy (VRET), Others

➥ By End-User: Hospitals & Specialty Clinics, Surgical Diagnostic Centers

Research Process:

Both primary and secondary data sources have been used in the Virtual and Augmented Reality in Healthcare Market research report. During the research process, a wide range of industry-affecting factors are examined, including governmental regulations, market conditions, competitive levels, historical data, market situation, technological advancements, upcoming developments, in related businesses, as well as market volatility, prospects, potential barriers, and challenges.

Most Frequently Asked Questions in the Virtual and Augmented Reality in Healthcare Market Research Industry:

➠ Who leads the Virtual and Augmented Reality in Healthcare industry and what's their competitive positioning regarding capacity, performance, and profitability?
➠ What growth opportunities and market challenges do Virtual and Augmented Reality in Healthcare market vendors face?
➠ Which segments show the highest growth potential and market share distribution?
➠ What factors are driving or limiting Virtual and Augmented Reality in Healthcare market growth?
➠ What are the dominant sales and distribution strategies in the Virtual and Augmented Reality in Healthcare industry?

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Regional Analysis:

⇥ North America (U.S., Canada, Mexico)
⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)
⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)
⇥ South America (Colombia, Brazil, Argentina, Rest of South America)
⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

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✅ Competitive Landscape
✅ Technology Roadmap Analysis
✅ Sustainability Impact Analysis
✅ KOL / Stakeholder Insights
✅ Consumer Behavior & Demand Analysis
✅ Import-Export Data Monitoring
✅ Live Market & Pricing Trends

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