United States Plant-Based Food & Beverage Market Overview | Vita Foods Asia 2025 Industry Insights & Data

Plant-based food and beverages Market reached US$ 24.20 billion in 2023 and is expected to reach US$ 48.25 billion by 2031, growing with a CAGR of 9.01% during the forecast period 2024-2031, according to DataM Intelligence report.

According to DataM Intelligence has released its latest research report on "Plant-Based Food and Beverages Market Size 2025," offering in-depth insights into key growth factors such as regional performance, market segmentation, CAGR trends, revenue analysis of leading players, and major drivers shaping the industry. This report provides a clear and forward-looking perspective on market size (both value and volume), emerging opportunities, and current development status helping businesses identify growth potential and make informed strategic decisions

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Top Key Players:

Beyond Meat Inc., Danone, Conagra, Inc., Nestle, Tyson Foods, Inc., Tofutti Brands, Inc., Impossible Foods Inc., Kellogg NA Co., Amy's Kitchen, Inc., and Atlantic Natural Foods

Key Industry Developments

In July 2024, Nestlé launched Maggi Rindecarne in Chile, a soy- and spice-based plant meat alternative that doubles meal servings affordably while preserving taste and nutrition, ideal for all minced meat dishes.

Also in July 2024, India's vegetarian chain Spice Grill Flame (SGF) introduced a vegan menu with two categories: 100% Plant-Based Protein, featuring high-protein soy dishes, and Vegan, offering flavorful meals that meet plant-based dietary needs.

In March 2024, The Kraft Heinz Not Company LLC released its first plant-based Oscar Mayer products-NotHotDogs and NotSausages-through its joint venture with NotCo, providing the traditional savory and smoky taste in a plant-based format.

Growth Projection:

The Global Plant-Based Food and Beverages Market is set to witness significant growth between 2025 and 2032. While 2024 reflects steady progress, the increasing adoption of innovative strategies by leading players is expected to accelerate growth across the projected horizon. This creates a strong landscape of opportunities for businesses looking to expand, invest, and stay competitive in a rapidly evolving market.

Research Process:

The Plant-Based Food and Beverages Market research report by DataM Intelligence leverages both primary and secondary data sources to deliver deep insights. It explores a wide range of factors shaping the industry from government regulations, market conditions, and competitive dynamics to historical trends, technological advancements, upcoming innovations, and potential challenges. This comprehensive analysis highlights growth prospects while addressing barriers, helping businesses navigate volatility and seize new opportunities

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Market Segmentation:

By Type: Plant-based Dairy | Meat Substitutes | Plant-based Nutrition/Snack Bars | Plant-based Bakery Products | Plant-based Beverages | Others

By Ingredient: Fruits | Seeds and Nuts | Vegetables | Grains | Legumes | Others

By Distribution Channel: Business-to-Business (B2B) | Business-to-Consumer (B2C) | Others

By End-User: Household Consumers | Food Service Industry | Others

Market Trends

In July 2024, Plantaway introduced the Chick'n Fillet, a pea protein-based chicken alternative that mimics the taste and texture of real chicken. Each pack provides 19g of protein and is soy-free, high in dietary fiber, and free from trans fats, preservatives, and artificial additives, catering to health-conscious consumers seeking sustainable protein.

In August 2024, start-up 1.5 Degree launched a range of plant-based dairy alternatives to meet growing demand for lactose-free options. The lineup includes oat and soy milk, cold coffee, flavored milkshakes, and gelato in unique flavors like paan, Belgian chocolate, and mocha almond fudge, focusing on taste, health, and redefining dairy-free indulgence.

In 2022, the Good Food Institute reported that plant-based food sales grew three times faster than overall food sales, reaching USD 7.4 billion in 2021.

A 2021 global survey by NSF found that 88% of food industry professionals expect rising demand for plant-based products, driven by consumer preferences 74% for healthier lifestyles and 60% for environmental benefits.

A study by 84.51° and the Plant Based Foods Association found that younger consumers are less focused on replicating animal-based products, whereas older consumers favor plant-based alternatives that closely match the taste and functionality of traditional animal-based foods.

Top Growth Regions:

⇥ North America (U.S., Canada, Mexico)

⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)

⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)

⇥ South America (Colombia, Brazil, Argentina, Rest of South America)

⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

Rising Adoption of Plant-Based Products and Growing Vegan Population in Asia-Pacific

The Asia-Pacific region commands a significant share of the plant-based food and beverage market, driven by cultural, economic, and environmental factors. According to the NIH (2021), vegetarian and vegan diets are more common in Asia, with 6.42% of men and 8.53% of women following such diets. India leads globally, with 38% of its population identifying as vegetarians, reflecting strong cultural and dietary preferences for plant-based foods (World Atlas).

The shift toward meat reduction indicates growing interest in sustainable and health-conscious eating. Food Frontier (2024) reports that 21% of Australians identify as 'meat reducers,' and 79% go meat-free weekly, with plant-based meat sales in Australia rising 47% between 2020 and 2023. These figures highlight a surging demand for plant-based alternatives.

The region's rich culinary diversity supports the creation of unique plant-based offerings tailored to local tastes. For example, in July 2024, Indian vegetarian chain Spice Grill Flame (SGF) launched a vegan menu featuring two categories: 100% Plant-Based Protein, with high-protein soy-based dishes, and Vegan, offering wholesome meals infused with SGF's signature flavors. This initiative addresses the growing demand for healthier, plant-based options in India.

Benefits of the Report:

Chapter 1: Introduces the report with an overview of coverage summarizing key market segments by region, product type, and application. It offers a clear snapshot of market size, segment-wise growth potential, and both short- and long-term industry outlook.

Chapter 2: Brings forward the most valuable market insights and reveals the game-changing emerging trends shaping the industry's future.

Chapter 3: Provides a detailed analysis of the competitive landscape among Plant-Based Food and Beverages covering revenue shares, strategic initiatives, and the latest mergers & acquisitions.

Chapter 4: Delivers comprehensive profiles of top players, including revenue, profit margins, product lines, and company milestones.

Chapters 5 & 6: Break down revenue performance across regions and countries, offering a precise view of market sizes, opportunities, and development prospects worldwide.

Chapter 7: Examines segmentation by type, revealing the size and potential of each category guiding businesses toward untapped, high-impact areas.

Chapter 8: Focuses on applications, evaluating how different downstream markets are growing and identifying promising sectors for expansion.

Chapter 9: Maps the entire industry supply chain, detailing both upstream and downstream activities for a holistic understanding.

Chapter 10: Concludes with key findings and the most critical takeaways giving stakeholders a clear direction for future strategies.

Sustainability Trends

The plant-based food and beverage market is growing rapidly, driven by consumer demand for sustainable, ethical, and health-conscious alternatives. Plant-based products have lower carbon footprints, reduced water use, and require less land than animal farming. Research in Nature Communications indicates that replacing 50% of meat and dairy with plant-based alternatives by 2050 could cut agriculture-related greenhouse gas emissions by 31% and protect forests and natural land.

Governments are supporting this shift through policies and subsidies. In October 2024, the Plant-Based Foods Association launched The Plant-Based Foods Institute (PBFI) to promote U.S. policies supporting a sustainable plant-based food system, including efforts around the Dietary Guidelines and the Farm Bill.

Companies are also innovating to meet sustainability-conscious consumer demand. In September 2024, Australia's first carbon-neutral plant-based brand, vEEF, launched four new meat alternatives, including beef mince and sausages, offering eco-friendly options at price parity with conventional meat.

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Q1: How fast is the Plant-Based Food and Beverages Market growing?

A: The Market is on a robust growth path, expected to expand at a CAGR of 9.01% between 2025 and 2032.

Q2: Which Regions dominate the Plant-Based Food and Beverages Market?

A: Rising Adoption of Plant-Based Products and Expanding Vegan Population in Asia-Pacific

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