Sinofn's Liu Hanmin: Driving RealEconomy Creativity and Leading Social New Retail Innovation in Europe and Beyond

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*Speech of Mr. Liu Hanmin at Global Entrepreneur Conference 2019

A Landmark Gathering in Yiwu

On April 11, 2019, Yiwu hosted the Global Entrepreneur Conference and the International Summit on Social ECommerce & New Retail, themed "New Social, New Channels, New Retail." The event attracted 1,600 corporate delegations, over 100 listed companies, government officials, rising ecommerce entrepreneurs, and industry scholars from around the world.

For B2B health product buyers in Europe, this summit's announcements signaled major opportunities in wholesale health supplements and functional food manufacturing partnerships. Highlights included:

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A partnership between U.S.based Emergenetics and Xiaochuang Mall to launch China's first social ecommerce entrepreneurship aptitude and behavioral preference assessment.

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A listing promotion plan for the social ecommerce new retail sector by Shidonghui and Weigu China.

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The creation of a New Business Industry Fund by Zhejiang Tsinghua Yangtze River Delta Research Institute, Xiulu Group, and Weigu China, focusing on venture incubation in social ecommerce.

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Nationwide incubation agreements for new retail experience stores by Dong'e Ejiao, Xiuwei, and Weigu.

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Strategic partnerships for Mengniu's Nanke Mipin platform with ten top national distributors.

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Supply chain cooperation agreements with Global Zixuan and Maibao Cloud Store.

Organizers estimated the summit would generate 50 billion yuan in strategic cooperation projects.

Envisioning 2027: Social New Retail as a Pillar Industry

Representing Sinofn, Liu Hanmin delivered a keynote titled "Envisioning the Internet's New Future: Activating Strength and Creativity."

He noted that in 2017, seven of the world's top ten companies by market value were internet enterprises, compared to just one in 2007. What was once dismissed as an "internet bubble" had become a dominant global economic force.

For European corporate wellness suppliers and private label nutrition brands, Liu's prediction was clear: social new retail could become a cornerstone of the global economy by 2027, creating new channels for OEM health product distribution and B2B gut health solutions.

Technology as the Core Competitive Advantage

Liu stressed that for social new retail to reach pillarindustry status, technology must lead the way. Advanced technology, he explained, enhances product quality, differentiation, and consumer trust - all critical to competitiveness in both European functional food manufacturing and clinical nutrition B2B markets.

"In the future, technology will surpass 'business models' as the numberone core competitive advantage," Liu said.

Sinofn's Innovation in Functional Nutrition

Sinofn currently serves China's elite athletes with 13 specialized products, including targeted functional nutrition. The company pioneered targeted functional enzymes, developed through precision fermentation nutrition to deliver specific health benefits - such as improving gut function - beyond general enzyme activity.

For white label sports nutrition Europe buyers, this innovation offers a competitive edge in product differentiation and market positioning.

Strategic Partnerships and Market Leadership

As the chairing unit of the China Clinical Alliance, Sinofn collaborates with toptier hospitals to codevelop clinical nutrition departments and integrate technological innovation into its products.

In the social new retail space, Sinofn has supported brands such as Zhongke Teshen and Yushan Fang, now leaders in China's weightmanagement market. Both have received formal recognition from the Chinese Academy of Sciences - a credential that resonates with European B2B buyers seeking proven, sciencebacked suppliers.

A Call for Industry Collaboration

Closing his speech, Liu extended an open invitation to partners across the sector:

"We sincerely hope to focus on developing the product technologies, while working together with you to build the platforms for social new retail."

For bulk functional supplements suppliers and corporate wellness program providers in Europe, this is a signal that Sinofn is open to strategic partnerships that bridge Asia's innovation with Europe's market demand.

About Dr. Liu Hanmin

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Dr. Liu Hanmin, a doctoral researcher, currently serves as a Distinguished Research Fellow at the Huzhou Applied Technology Research and Industrialization Center of the Chinese Academy of Sciences, and as Deputy Director of the Sinofn Medical Food Joint Laboratory at the Tianjin Institute of Industrial Biotechnology, Chinese Academy of Sciences. For many years, he and his team have focused on cuttingedge research in China's special dietary sector and the industrialization of its key core technologies, achieving significant breakthroughs and industryrecognized results.

Author Bio

Dr. Liu Hanmin - Distinguished Research Fellow, Innovator in Functional Nutrition & Social New Retail With a career dedicated to advancing special dietary technology and functional nutrition solutions, Dr. Liu bridges scientific research with realworld market applications. His leadership at Sinofn has driven innovations such as targeted functional enzymes and precision fermentation nutrition, now gaining traction among B2B health brands in Europe. Recognized by the Chinese Academy of Sciences, Dr. Liu's work continues to shape the future of social new retail and clinical nutrition partnerships worldwide.

References

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"Global Entrepreneur Conference and 2019 International Summit on Social ECommerce & New Retail Draws Crowds in Yiwu" - Economic Daily / China Economic Net, April 15, 2019 http://cen.ce.cn/more/201904/15/t20190415_31859951.shtml

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"Global Entrepreneur Conference and International Summit on Social ECommerce & New Retail Held in Yiwu" - Jinhua Investment Promotion Center, April 26, 2019 https://tzcjzx.jinhua.gov.cn/art/2019/4/26/art_1229166261_53534482.html

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"Activating RealEconomy Creativity and Envisioning the Internet's New Future" - Phoenix News Ningbo Channel, May 10, 2019 https://nb.ifeng.com/a/20190510/7344197_0.shtml

Media Contact
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