The global cordless hair dryer market is projected to reach USD 1.85 billion by 2030.

Market Description:
The global cordless hair dryer market was valued at USD 1.44 billion in 2024 and will grow at a CAGR of 4.3% from 2025 to 2030. The market is expected to reach USD 1.85 billion by 2030.

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The cordless hair dryer market has been gaining attention in recent years as people look for convenient and efficient solutions for everyday grooming. Unlike traditional dryers, these devices run without needing to be plugged in all the time, making them portable and easy to use. The demand has been shaped by both long-term changes in lifestyle and sudden events like the COVID-19 pandemic.

One of the strongest long-term drivers for this market is the global rise in busy urban lifestyles. More people are traveling for work, social activities, and leisure, and they want grooming tools that can move with them. A cordless hair dryer saves time because it does not require a constant power connection, which fits well with the fast-paced lifestyle of modern consumers. Compact size, rechargeable batteries, and ease of storage add to their appeal.

The COVID-19 pandemic, however, left a mixed impact on this market. During the first stages of the outbreak, sales dipped because stores were closed, supply chains were disrupted, and people reduced spending on non-essential items. At the same time, more people began doing personal grooming at home due to the closure of salons. This boosted interest in handy tools like cordless hair dryers as consumers sought professional results from home. After restrictions eased, the market recovered, and the shift toward self-care at home remained strong.
In the short term, growing demand for lightweight grooming devices is driving sales. Customers, especially young adults, prefer products that are easy to carry in a handbag or travel kit. This preference creates a steady demand for cordless dryers that combine efficiency with portability. The current generation values products that save both space and time, making cordless designs attractive for daily use.

A key opportunity in the cordless hair dryer market lies in the integration of advanced battery technology. As lithium-ion batteries become more affordable and efficient, manufacturers can create dryers with longer run time and faster charging. This opportunity allows brands to compete not only on design but also on performance. Companies that can balance power output with battery efficiency are likely to stand out. The push toward eco-friendly, rechargeable solutions also aligns with the global shift toward sustainability, giving this opportunity even more weight.

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A clear trend in this market is the rising use of smart features in grooming tools. Consumers are now looking for dryers that offer more than just hot air. Features like adjustable heat settings, ionic technology for smooth hair, digital displays, and even app-based controls are being added. These upgrades reflect the merging of beauty with technology. As buyers grow more tech-savvy, the demand for smart and stylish devices is expected to rise. This trend highlights how the market is shifting from simple functionality toward innovation-driven products.

Segmentation Analysis:
By End User: Professionals and Individuals
The cordless hair dryer market, when seen by end user, is shaped by two groups-professionals and individuals. Professionals mainly include salon workers, stylists, and beauty experts who use these dryers for long hours in their daily work. They prefer high-performance devices that save time while giving consistent results. However, it is the individual users who create the biggest part of the market. Everyday people at home like the freedom of not being tied to a cord. They enjoy drying their hair quickly before school, work, or social events. The simple design and easy use appeal to them most. Over the forecast period, individuals are also the fastest-growing group, as more households are shifting to cordless appliances for convenience and portability. The rising demand from young adults, who prefer stylish and easy-to-carry devices, adds more speed to this growth.

By Distribution Channel: Online and Offline
When looking at how these dryers reach customers, there are two main channels-online and offline. The offline channel includes beauty shops, electronic stores, supermarkets, and salons. Many people like to see, touch, and try the product before buying, which makes offline stores the largest segment in this market. Offline shops also offer demonstrations and instant availability. On the other hand, the fastest growth is happening in offline sales as well. Even though online platforms are popular for gadgets, cordless hair dryers are still seen as a product that buyers trust more when purchased physically. Attractive discounts, bundled offers, and promotional events in malls and retail chains make this channel even stronger. Offline networks also help brands reach smaller towns where digital shopping is less common.

Regional Analysis:
Across the world, cordless hair dryers are gaining attention in regions like North America, Europe, Asia-Pacific, South America, and the Middle East & Africa. Among these, North America holds the largest share. The reason is the high level of awareness about personal grooming, along with strong spending on beauty tools. Many American and Canadian households are early adopters of cordless gadgets, and the salon industry there often invests in premium devices. Europe also shows steady demand, especially in countries like Germany, France, and the UK, where hair styling is part of daily life. However, Asia-Pacific is the fastest-growing region during the forecast period. Rising urban populations in India, China, and Southeast Asia are creating more demand for portable and advanced hair care products. Younger generations in these countries are becoming more fashion-conscious, boosting sales of cordless hair dryers. In South America, interest is increasing slowly, mainly in Brazil and Argentina, while the Middle East & Africa show growing awareness but remain smaller in size compared to other regions.

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Latest Industry Developments:
• Companies are investing in portable power and performance upgrades as a market-wide trend: Makers are adopting higher-energy lithium-ion batteries, brushless high-speed motors and new heating technologies (for example, infrared or ionic systems) to close the performance gap with corded salon units while keeping run-time and weight suitable for travel and everyday use. Product launches and listings show this is an industry-level shift toward longer battery life, faster spin motors and gentler heat profiles that preserve hair health.

• There is a clear trend toward omnichannel distribution plus experience-led selling: Brands are balancing offline retail and salon demonstration networks (where consumers prefer to touch and test devices) with direct-to-consumer e-commerce and curated online listings. At the same time, marketing is moving from one-off celebrity pushes toward performance-based and mid-tier influencer collaborations, local salon partnerships and in-store demo events to build trust for a relatively new product category. This dual focus on physical trial and targeted digital outreach is shaping how firms compete for share.

• Firms are pursuing regional expansion and product premiumization as coordinated commercial trends: Companies are introducing compact, travel-friendly premium models and regionally tailored assortments to capture fast-growing demand in Asia-Pacific and other emerging markets while protecting margins in established markets such as North America and Europe. Parallel moves include bundling accessories, offering extended-warranty or service packages, and highlighting sustainability or "healthier heat" features to justify higher price points.

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"Virtue Market Research stands at the forefront of strategic analysis, empowering businesses to navigate complex market landscapes with precision and confidence. Specializing in both syndicated and bespoke consulting services, we offer in-depth insights into the ever-evolving interplay between global demand and supply dynamics. Leveraging our expertise, businesses can identify emerging opportunities, discern critical trends, and make decisions that pave the way for future success."

This release was published on openPR.