Alternative Data Market Trends That Will Shape the Next Decade: Insights from Strategic Collaborations And Acquisitions Driving Alternative Data Development

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How Large Will the Alternative Data Market Size By 2025?
The market size of alternative data has expanded rapidly over recent years. Its growth is anticipated to accelerate from $6.7 billion in 2024 to $9.62 billion in 2025, with a compound annual growth rate (CAGR) of 43.6%. The significant growth during the historic timeframe can be linked to factors such as growing e-commerce penetration, robust economic evolution in emerging markets, heightened internet access, and greater prevalence of mobile devices.

How Big Is the Alternative Data Market Size Expected to Grow by 2029?
The market size for alternative data is predicted to witness remarkable expansion over the coming years, with an expected value of $36.01 billion in 2029, growing at a compound annual growth rate of 39.1%. This projected boost for the forecasted period can be ascribed to a rise in the number of smart cities, enhanced Internet accessibility, wider acceptance of 5g networks, supportive government policies, and an increased fascination with stock trading. Significant emerging trends for this period consist of the incorporation of artificial intelligence (AI), building partnerships with research entities and well-established firms, the launch of advanced platforms, and investments in edge computing solutions.

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Which Key Market Drivers Powering Alternative Data Market Expansion and Growth?
The anticipated surge in the implementation of 5G networks is set to bolster the alternative data market in the coming years. These networks will enhance the adoption of different data applications and services while concurrently facilitating novel applications. The expansive bandwidth of 5G enables a larger volume of data to be transmitted within a specified timeframe and the reduced latency hastens the delivery of data. Furthermore, these networks offer heightened coverage that supports several network topologies, making the communication of alternative data a breeze. In parallel, 5G is projected to contribute to a rise in data traffic, sourcing not just from smartphones, but also devices enabled by the Internet-of-Things (IoT). To illustrate, Ericsson, a Sweden-based networking and telecommunications firm, reported in May 2024 that the uptake of 5G networks is gaining momentum worldwide. Approximately 300 networks were set up, and the 5G population coverage outside of mainland China achieved roughly 40% by the conclusion of 2023. This is expected to escalate to 80% by 2029, thereby fuelling the need for alternative data.

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Which Fast-Growing Trends Are Poised to Disrupt the Alternative Data Market?
In the alternative data market, top tier companies are opting for a tactical alliance approach to bolster the incorporation of technologies and broaden their market presence. A tactical alliance generally means a cooperative association between two or more companies, wherein they pool their resources, knowledge, and efforts to attain shared goals. For example, in May 2024, Exabel, an establishment in Norway that provides an end-to-end platform for managing, analyzing, visualizing, and altering alternative data, formed a partnership with Datos, a US-based firm that offers anonymized, large-scale, and privacy-compliant clickstream data. This partnership resulted in integrating their extensive clickstream dataset into Exabel's alternative data platform. This integration empowers investors to study consumer behavior via web traffic patterns. This synergy elevates the capacity of investment squads to associate web traffic data with primary company performance measures, delivering practical insights for more precise KPI forecasts and primary analysis.

What Are the Emerging Segments in the Alternative Data Market?
The alternative datamarket covered in this report is segmented -

1) By Data Type: Credit And Debit card Transactions, Email Receipts, Geo-Location (Foot Traffic) Records, Mobile Application Usage, Satellite And Weather Data, Social And Sentiment Data, Web Scraped Data, Web traffic, Other Data Type.
2) By Industry: Automotive, BFSI, Energy, Industrial, IT And Telecommunications, Media And Entertainment, Real Estate And Construction, Retail, Transportation And Logistics, Other Industries.

Subsegments:
1) By Credit And Debit Card Transactions: Consumer Spending Patterns, Retail Sales Insights
2) By Email Receipts: Purchase Confirmation Data, Consumer Behavior Analysis
3) By Geo-Location (Foot Traffic) Records: Store Visit Analytics, Location-Based Insights
4) By Mobile Application Usage: App Engagement Metrics, User Behavior Analysis
5) By Satellite And Weather Data: Crop Monitoring, Environmental Analysis
6) By Social And Sentiment Data: Social Media Trends, Brand Sentiment Analysis
7) By Web Scraped Data: Competitor Pricing, Product Availability
8) By Web Traffic: Visitor Analytics, Traffic Sources
9) By Other Data Types: Transactional Data, Industry-Specific Data

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Who Are the Global Leaders in the Alternative Data Market?
Major companies operating in the alternative data market include Ravenpack International SL, 1010data, Inc, Vortexa Ltd., Eagle Alpha Ltd., Audit Analytics,Thinknum Inc., Thasos Group, Yewno, Inc., Advan Research Corporation, Exante Data, LLC., Eoitek, Sam Technology, WakeData, Oracle, Microsoft, IBM, SAP, Plaxonic, Teradata, Amazon Web Services, Quiver Quantitative, S&P Global, AlphaSense, Kantar, Quandl, InfoTrie, Running Alpha, Unity, Maxilect, accenture* Analytics, Tableau Software, Deep Data Science, Sigma Data Systems, Preqin Ltd

Which are the Top Profitable Regional Markets for the Alternative Data Industry?
North America was the largest region in the alternative data market in 2024. The regions covered in the alternative data market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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