2025 Natural Cosmetics Industry Trends Report: Long-Term Outlook Through 2034

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How Large Will the Natural Cosmetics Market Size By 2025?
The market size for natural cosmetics has witnessed robust growth in the past few years. It is projected to expand from $41.74 billion in 2024 to $43.95 billion in 2025, with a compound annual growth rate (CAGR) of 5.3%. The surge in growth during the historical period can be ascribed to factors such as change in consumer preferences, the emergence of e-commerce, endorsements by celebrities, marketing by influencers, an upsurge in allergies and sensitivities, along with progress in green chemistry.

How Big Is the Natural Cosmetics Market Size Expected to Grow by 2029?
The natural cosmetics market is projected to experience consistent expansion in the coming years, reaching a value of $52.05 billion in 2029 with a compound annual growth rate (CAGR) of 4.3%. This upward trend during the forecast period can be traced back to the global advancement of natural cosmetics brands, an expanding middle-class demographic, a heightened focus on sustainability, the impact of the clean beauty trend, and the growth of beauty and personal care retailers. Key trends anticipated during this forecast period encompass the use of blockchain for enhanced supply chain transparency, the development of waterless beauty products, the adoption of biodegradable and eco-friendly packaging, the incorporation of Artificial Intelligence and technological advancements, as well as the promotion of upcycling and cyclic beauty.

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Which Key Market Drivers Powering Natural Cosmetics Market Expansion and Growth?
The proliferation of the natural cosmetics market is anticipated to be fueled by a greater emphasis on health and wellness. The holistic approach to maintaining and enhancing total well-being, which includes physical, mental, and social aspects, is covered under the term health and wellness. Consumer decisions towards natural cosmetics are influenced by these factors, as they help to avoid harmful chemicals, boost skin health and offer nourishment. For example, the U.S. Centers for Medicare & Medicaid Services, a federal agency in the US, reported in December 2023 that U.S. health care spending had grown by 4.1% in 2022, totaling $4.5 trillion. This indicates an increase from the 3.2% growth rate reported in 2021. Hence, the intensified focus on health and wellness is steering the growth trajectory of the low-density polyethylene market.

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Which Fast-Growing Trends Are Poised to Disrupt the Natural Cosmetics Market?
Key players in the natural cosmetics industry are concentrating on producing innovative items like vegan hair and skin care merchandise to cater to the rising demand in India. Vegan skincare and hair products are composed without the use of any animal-based substances and evade any form of animal testing. These goods use exclusively natural and organic components, devoid of toxins and artificial constituents. As an example, in August 2022, OrgaGlo Naturals, an Indian brand specialising in organic and natural cosmetics, introduced a line of vegan skin and hair care products prepared with superior quality natural substances. The assortment is void of hazardous chemicals and features products with ingredients like onion and rice water for hair care, and ubtan, tea tree, and Vitamin C for skin and body care. Moreover, these products are safe, eco-friendly, and toxin-free.

What Are the Emerging Segments in the Natural Cosmetics Market?
The natural cosmeticsmarket covered in this report is segmented -

1) By Product Type: Skin And Sun Care, Hair Care, Bath And Shower, Mens Grooming, Color Cosmetic, Fragrances And Deodorants, Oral Care
2) By Consumer Orientation: Male, Female, Unisex, Baby And Kids
3) By Sales Channel: Supermarkets Or Hypermarkets, Department Stores, Specialty Stores, Online Sales Channel, Mono Brand Store, Other Sales Channel

Subsegments:
1) By Skin And Sun Care: Moisturizers, Sunscreens, Cleansers, Anti-Aging Products, Exfoliators, Serums And Oils
2) By Hair Care: Shampoos, Conditioners, Hair Masks And Treatments, Styling Products, Scalp Treatments
3) By Bath And Shower: Body Wash, Bath Oils And Salts, Shower Gels, Exfoliating Scrubs
4) By Men's Grooming: Shaving Creams And Gels, Beard Oils And Balms, Facial Cleansers, Moisturizers
5) By Color Cosmetic: Foundations, Lipsticks And Lip Care, Eyeshadows, Blushes And Bronzers, Mascara
6) By Fragrances And Deodorants: Natural Perfumes, Roll-On Deodorants, Body Sprays, Scented Oils
7) By Oral Care: Natural Toothpastes, Mouthwashes, Teeth Whitening Products

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Who Are the Global Leaders in the Natural Cosmetics Market?
Major companies operating in the natural cosmetics market report are Tata Group, Johnson and Johnson, LVMH (Moët Hennessy -Louis Vuitton), Procter And Gamble Co., Unilever PLC, L'Oréal SA, Natura and Co Holding SA, Estee Lauder Co. Inc., Chanel S.A., Kao Corporation, Amway Corporation, Shiseido Co. Ltd., The Clorox Co., Coty Inc., Mary Kay Cosmetics, Revlon Inc., Loccitane International SA, Pola Orbis Holdings Inc., Weleda Group, Arbonne International LLC, The Honest Co. Inc., Clarins Group, Korres S.A., Honasa Consumer Pvt. Ltd., Kjaer Weis LLC

Which are the Top Profitable Regional Markets for the Natural Cosmetics Industry?
North America was the largest region in the natural cosmetics market in 2024. The regions covered in the natural cosmetics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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