Top Market Shifts Transforming the Deodorants Market Landscape: Key Insights

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What Is the Expected CAGR for the Deodorants Market Through 2025?
The size of the deodorants market has seen significant growth lately. It is forecasted to escalate from $27.41 billion in 2024 to $28.9 billion in 2025, with a compound annual growth rate (CAGR) of 5.5%. The sustained growth in the past can be traced back to evolving societal standards, effective promotional strategies, growing disposable income, trends in fashion and lifestyle centering on fitness, urban expansion, population growth, and a heightened consciousness about health and wellness.

What's the Projected Size of the Global Deodorants Market by 2029?
Anticipated to see robust expansion in the coming years, the deodorant market is projected to escalate to $36.09 billion by 2029, with a compound annual growth rate (CAGR) of 5.7%. This growth for the forecasted period is linked to the escalating demand for natural and eco-friendly formulations, amplified consciousness regarding personal health and hygiene, advancements in packaging and product application, a focus on gender-neutral and inclusive products, and the significant impact of online retail platforms on consumer buying habits. The future trend predictions include adoption of antibacterial and antiperspirant deodorants, advancements in technology for formulation, innovative pack designs and easy application methods, an intensified focus on gender-neutral and inclusive products, and a wider range of smells and formulations to suit diverse tastes and lifestyles.

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Top Growth Drivers in the Deodorants Industry: What's Accelerating the Market?
The growth of the deodorant market is likely to be propelled by the escalating demand for personal grooming products. These products, which cater to the enhancement of personal hygiene, appearance, and overall well-being, are seeing a surge in demand as consumers focus more on maintaining cleanliness, improving aesthetics, and incorporating self-care into their daily regimes. Deodorant is a critical part of this category of products, aiding in controlling body odor by impeding the development of bacteria that cause odor and imparting a fresh scent. The Bureau of Labor Statistics, a principal fact-finding agency for the Federal Government in the US, indicated in September 2023 that there was a 12.3% rise in spending on personal care products and services in 2022, following an even more substantial increase of 19.3% in 2021. Consequently, this heightened demand for personal grooming products is driving the expansion of the deodorant market.

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What Trends Will Shape the Deodorants Market Through 2029 and Beyond?
Leading corporations in the deodorants industry are concentrating on developing deodorant solutions that are kind to the skin and breathable, like the antiperspirant technology, intended to provide superior sweat protection while preserving skin health and comfort. Antiperspirant technology is a term used to describe the advanced formulations and methods that temporarily suppress or block sweat production in antiperspirant products. To illustrate, Degree, a deodorant company based in the US, debuted its advanced Degree Advanced Antiperspirant in March 2022, equipped with cutting-edge 72-hour microtechnology for consistent sweat and odor control. Furthermore, Degree has unveiled the Degree Advanced Antiperspirant for both Women and Men, each equipped with the innovative microtechnology offering 72-hour sweat and odor defense. This advanced range is clinically confirmed to establish a stronger shield against perspiration compared to regular antiperspirants, hence removing the necessity for reapplication. Unilever, the parent company of Degree, has created this technology which now holds 16 fresh patents.

What Are the Main Segments in the Deodorants Market?
The deodorantsmarket covered in this report is segmented -

1) By Product: Spray, Roll-On, Cream, Other Product
2) By Packaging Material: Metal, Plastic, Other Packaging Material
3) By Distribution Channel: Supermarkets Or Hypermarkets, Convenience Stores, Pharmacies and Drug Stores, Online Retail, Other Distribution Channel
4) By End-User: Men, Women, Other End User

Subsegments:
1) By Spray: Aerosol Sprays, Pump Sprays
2) By Roll-On: Gel Roll-Ons, Liquid Roll-Ons
3) By Cream: Anti-Perspirant Creams, Natural Deodorant Creams
4) By Other Products: Sticks, Wipes, Powders

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Which Top Companies are Driving Growth in the Deodorants Market?
Major companies operating in the deodorants market report are L'Oreal SA; Christian Dior SE; The Procter & Gamble Company; Unilever PLC; Adidas AG; Henkel AG & Co KGaA; Colgate-Palmolive Company; The Estée Lauder Companies Inc.; Kao Corporation; Church & Dwight* Co Inc.; Coty Inc.; Burberry Limited; Calvin Klein Inc.; Avon Products Inc.; Giorgio Armani SpA; Lion Corporation; Revlon Inc.; Godrej Consumer Products Limited; Beiersdorf AG; Benetton Group Srl; Cavinkare Private Limited; EO Products Inc.; Each & Every; Erbaviva LLC; Spirit Nest LLC

Which Regions Will Dominate the Deodorants Market Through 2029?
Europe was the largest region in the deodorants market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the deodorants market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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