United States Variable Data Printing Labels Market 2025 | Growth Drivers, Trends, Forecast & Investment Opportunities

Market Size and Growth

Global Variable Data Printing Labels Market reached US$ 24.8 billion in 2023 and is expected to reach US$ 62.4 billion by 2031, growing with a CAGR of 12.3% during the forecast period 2024-2031.

Recent Mergers and Acquisitions & Key Development:

United States: Recent Industry Developments

✅ In August 2025, HP Inc. launched its upgraded Indigo V12 digital press, enhancing high-speed variable data printing for labels.The system allows customized short runs with improved sustainability benefits.It targets growing demand in food, beverage, and pharma sectors.

✅ In July 2025, Avery Dennison invested $50 million in its Ohio R&D facility to expand smart labeling and VDP capabilities.The center will develop RFID-enabled variable labels for supply chain transparency and product authentication.It strengthens the company's leadership in intelligent packaging.

✅ In July 2025, Xerox Holdings officially completed its $1.5 billion acquisition of Lexmark International. The deal strengthens Xerox's print and managed print services portfolio, giving greater scale in printing hardware, software and distribution-including areas relevant to label printing and variable print workflows.

✅ In June 2025, EFI (Electronics For Imaging) unveiled its next-gen Fiery Impress DFE platform for VDP label printing.The solution integrates AI-driven workflow automation for personalized labels across retail and healthcare.It aims to reduce production costs while scaling customization.

✅ In June 2025, Vista Equity Partners completed the acquisition of Amtech Software from Peak Rock Capital. Amtech provides ERP, MES, CRM and automation solutions for packaging and labeling operations, helping manufacturers manage workflow from order to production, including label markets.

Japan: Recent Industry Developments

✅ In August 2025, Konica Minolta introduced its AccurioLabel 400 digital press in Tokyo, focusing on variable data label printing for small and medium converters.The launch supports Japan's rising demand for flexible packaging and localized customization.It also enhances sustainability through reduced material waste.

✅ In July 2025, SCREEN Graphic Solutions partnered with Fujifilm Business Innovation to co-develop advanced inkjet solutions for VDP labels.The collaboration emphasizes security printing, including track-and-trace features for pharmaceuticals.It positions Japan as a hub for high-value packaging innovation.

✅ In May 2025, Toppan Printing announced an expansion of its digital label printing services with VDP integration for e-commerce logistics.The initiative addresses increasing demand for customized shipping and return labels in Japan's online retail boom.It includes investment in new AI-based workflow software.

Get a Free Sample PDF Of This Report (Get Higher Priority for Corporate Email ID):- https://www.datamintelligence.com/download-sample/variable-data-printing-labels-market?sb

Variable Data Printing (VDP) Labels are customized labels produced using digital printing technology that allows unique information such as barcodes, QR codes, serial numbers, or personalized text to be printed on each label. They are widely used in packaging, logistics, retail, and marketing to enhance traceability, security, and customer engagement.

Key Players:

-> Avery Dennison Corporation, CCL Industries Inc., RR Donnelley & Sons Company, 3M Company, UPM-Kymmene Corporation, Coveris Holdings S.A., Flex Ltd., Mondi Group, Constantia Flexibles Group and Lintec Corporation.

Growth Forecast Projected:

The Global Variable Data Printing Labels Market is anticipated to rise at a considerable rate during the forecast period, between 2024 and 2031. In 2023, the market is growing at a steady rate, and with the rising adoption of strategies by key players, the market is expected to rise over the projected horizon.

Research Process:

Both primary and secondary data sources have been used in the global Variable Data Printing Labels Market research report. During the research process, a wide range of industry-affecting factors are examined, including governmental regulations, market conditions, competitive levels, historical data, market situation, technological advancements, upcoming developments, in related businesses, as well as market volatility, prospects, potential barriers, and challenges.

Buy Now & Unlock 360° Market Intelligence: https://www.datamintelligence.com/buy-now-page?report=variable-data-printing-labels-market

Key Segments:

➥ By Type: Release Liner, Linerless Labels
➥ By Composition: Facestock, Topcoat
➥ By Printing Technology: Thermal Transfer, Electrophotography, Direct Thermal, Inkjet
➥ By End-User: Food and Beverages, Consumer Durable, Pharmaceutical, Personal Care and Home, Retail, Others

Regional Analysis for Variable Data Printing Labels Market:

⇥ North America (U.S., Canada, Mexico)

⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)

⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)

⇥ South America (Colombia, Brazil, Argentina, Rest of South America)

⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

Benefits of the Report:

Chapter 1: Sets the stage by outlining the report's coverage, summarizing key market segments by region, product type, and application. Presents a snapshot of market sizes, growth potential across segments, and anticipated industry evolution both short and long term.

Chapter 2: Highlights pivotal market insights and uncovers the most significant emerging trends driving change within the industry.

Chapter 3: Offers an in-depth look at the competitive landscape among Variable Data Printing Labels producers, including revenue shares, strategic moves, and recent mergers and acquisitions.

Chapter 4: Presents comprehensive profiles of the market's key players, delving into details such as revenue, profit margins, product portfolios, and company milestones.

Chapters 5 & 6: Analyze Variable Data Printing Labels revenue at both regional and country levels, providing quantitative breakdowns of market sizes, growth opportunities, and development prospects worldwide.

Chapter 7: Focuses on different market segments by type, examining their individual sizes and potential, guiding readers toward high-impact, untapped market areas.

Chapter 8: Explores segmentation by application, evaluating industry growth potential in various downstream markets and pinpointing promising sectors for expansion.

Chapter 9: Provides a thorough review of the industry's supply chain mapping out both upstream and downstream activities.

Chapter 10: Concludes with a summary of the report's key findings and highlights the most critical takeaways for industry stakeholders.

Speak to Our Analyst and Get Customization in the report as per your requirements: https://www.datamintelligence.com/customize/variable-data-printing-labels-market?sb

FAQ

What is the current size of the Variable Data Printing Labels Market?

A: In 2023, the Variable Data Printing Labels Market was valued at US$ 24.8 billion , reflecting its strong industry presence.

Q2: How large is the Variable Data Printing Labels Market expected to be by 2031?

A: By 2031, industry forecasts suggest the Variable Data Printing Labels Market will grow to around US$ 62.4 billion, demonstrating significant expansion.

Q3: What is the growth rate of the Variable Data Printing Labels Market?

A: The market is projected to expand at a compound annual growth rate (CAGR) of 12.3% during the forecast period from 2024 to 2031.

Unlock 360° Market Intelligence with DataM Subscription Services: https://www.datamintelligence.com/reports-subscription?sb

Power your decisions with real-time competitor tracking, strategic forecasts, and global investment insights all in one place.

✅ Competitive Landscape
✅ Sustainability Impact Analysis
✅ KOL / Stakeholder Insights
✅ Unmet Needs & Positioning, Pricing & Market Access Snapshots
✅ Market Volatility & Emerging Risks Analysis
✅ Quarterly Industry Report Updated
✅ Live Market & Pricing Trends
✅ Import-Export Data Monitoring

Have a look at our Subscription Dashboard: https://www.youtube.com/watch?v=x5oEiqEqTWg?sb

Contact Us -

Company Name: DataM Intelligence
Contact Person: Sai Kiran
Email: Sai.k@datamintelligence.com
Phone: +1 877 441 4866
Website: https://www.datamintelligence.com

About Us -

DataM Intelligence is a Market Research and Consulting firm that provides end-to-end business solutions to organizations from Research to Consulting. We, at DataM Intelligence, leverage our top trademark trends, insights and developments to emancipate swift and astute solutions to clients like you. We encompass a multitude of syndicate reports and customized reports with a robust methodology.

Our research database features countless statistics and in-depth analyses across a wide range of 6300+ reports in 40+ domains creating business solutions for more than 200+ companies across 50+ countries; catering to the key business research needs that influence the growth trajectory of our vast clientele.

This release was published on openPR.