Press release
Smart TV Market to Reach USD 301.4 Billion by 2030, Supported by Consumer Demand for Connected Devices
Smart TV Market Size & Trends | Mordor Intelligence
Smart TV Market Overview
The smart TV market continues to grow steadily as connected home entertainment becomes mainstream worldwide. With the smart TV market size valued at USD 263.7 billion in 2025 and projected to reach USD 301.4 billion by 2030 at a CAGR of 2.71%, the sector highlights the role of content streaming, user-friendly interfaces, and wider internet adoption in driving demand.
Smart TVs have moved from being premium devices to becoming standard household products. Their integration of internet connectivity, voice assistance, app ecosystems, and personalized viewing experiences make them a core component of the modern digital lifestyle. This ongoing demand reflects the combination of convenience, multi-device integration, and content availability that consumers expect.
Market Overview: https://www.mordorintelligence.com/industry-reports/smart-tv-market?utm_source=openpr
Key Trends in the Smart TV Market
Several smart TV market trends are influencing its direction globally:
Streaming adoption shaping demand: With consumers moving away from traditional broadcasting toward subscription-based and ad-supported streaming platforms, smart TVs are essential to accessing this content.
Voice and AI-enabled user interfaces: Voice controls, search assistance, and AI-based recommendations are improving usability, encouraging more users to upgrade to connected devices.
Shift toward larger displays: As screen quality and affordability improve, demand for 55-inch and above categories is increasing, especially in developed markets.
Regional content integration: Localized content partnerships and multi-language support are driving demand in Asia-Pacific, Latin America, and the Middle East.
Check out more details on the smart TV market and stay updated with the latest industry trends, including the Japanese version for localized insights:
https://www.mordorintelligence.com/ja/industry-reports/smart-tv-market?utm_source=openpr
Smart TV Market Segmentation:
The smart TV market report categorizes the industry across resolution, screen size, display technology, operating systems, distribution channels, and regional markets.
By Resolution
HD/Full HD
4K UHD
8K UHD
By Screen Size (Inches)
Upto 32
33-45
46-55
And more
By Panel/Display Technology
LED/LCD
OLED
QLED
And more
By Screen Shape
Flat
Curved
By Operating System
Android TV
Other/OEM Proprietary
By Distribution Channel
Offline Retail (Hypermarket, Brand Stores)
Online (E-commerce, D2C)
By Geography
North America: United States, Canada, Mexico
Europe: Germany, United Kingdom, France, Nordics, Rest of Europe
South America: Brazil, Rest of South America
And more
Explore Our Full Library of Technology, Media and Telecom Research Industry Reports - https://www.mordorintelligence.com/market-analysis/technology-media-and-telecom?utm_source=openpr
Key Players in the Smart TV Industry
The smart TV market share is shaped by global manufacturers who focus on advanced display technology, competitive pricing, and localized distribution strategies. Leading companies are also expanding their content partnerships and enhancing operating systems to improve consumer experiences.
Key companies in the smart TV market analysis include:
LG Electronics Inc. - Known for OLED innovation and premium models targeting global audiences.
Samsung Electronics Co. Ltd - Offers a wide range of LED, QLED, and premium display TVs, leading in market scale.
TCL Electronics Holdings Limited - A growing player with affordable smart TV options and strong international expansion.
Xiaomi Corporation - Focused on budget-friendly, internet-enabled TVs, especially in Asia-Pacific.
Hisense Group Co., Ltd - Expands through competitive pricing and investments in multiple display technologies.
These manufacturers are actively shaping the smart TV industry through continuous product launches, integration of new features, and global expansion.
Explore more insights on smart TV market competitive landscape: https://www.mordorintelligence.com/industry-reports/smart-tv-market/companies?utm_source=openpr
Conclusion
The smart TV market is set to remain a central part of the consumer electronics industry as digital streaming, smart homes, and personalized experiences continue to gain importance. Regional diversity in demand, technological differentiation, and increasing affordability are creating a balanced market where both high-end and entry-level devices thrive. The smart TV market report underscores how industry players are aligning with consumer preferences, making connected television an integral part of everyday entertainment worldwide.
For complete smart TV market analysis, visit the Mordor Intelligence page:
https://www.mordorintelligence.com/industry-reports/smart-tv-market?utm_source=openpr
Industry Related Reports
US Smart TV Market
The US Smart TV Market report segments the industry into By Screen Size (Diagonal) (Up to 45 Inches, 45-55 Inches, 55 Inches and above), By Resolution Type (4K and above UHD TV, Full HD TV, HDTV), By Panel Type (LCD/LED, OLED, QLED), By Pricing Range (Under USD 1,000, USD 1,000 to USD 2,000, USD 2,000 to USD 3,000, USD 3,000 and Above), By Operating Segment (Android, Tizen, WebOS, Roku, Other Operating Systems).
To know more visit this link: https://www.mordorintelligence.com/industry-reports/united-states-smart-tv-market?utm_source=openpr
India Smart TV & OTT Market
The OTT Penetration in India is Segmented by OS type and Price Range (Tizen, WebOS, Android TV, etc)
To know more visit this link: https://www.mordorintelligence.com/industry-reports/india-smart-tv-and-ott-market?utm_source=openpr
Connected TV Market
The Connected TV Market Report is Segmented by Device (Smart TV, Streaming Media Player, and More), Operating System (Android TV/Google TV, Tizen, Webos, and More), Screen Size (Up To 32 Inch, 33-45 Inch, 46-55 Inch, and More), Resolution (4K UHD, 8K, FHD and HD), Panel Technology (LED/Mini-LED, OLED, and QLED), Distribution Channel (Online, and Offline), and Geography.
To know more visit this link: https://www.mordorintelligence.com/industry-reports/connected-tv-market?utm_source=openpr
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About Mordor Intelligence:
Mordor Intelligence is a trusted partner for businesses seeking comprehensive and actionable market intelligence. Our global reach, expert team, and tailored solutions empower organizations and individuals to make informed decisions, navigate complex markets, and achieve their strategic goals.
With a team of over 550 domain experts and on-ground specialists spanning 150+ countries, Mordor Intelligence possesses a unique understanding of the global business landscape. This expertise translates into comprehensive syndicated and custom research reports covering a wide spectrum of industries, including aerospace & defense, agriculture, animal nutrition and wellness, automation, automotive, chemicals & materials, consumer goods & services, electronics, energy & power, financial services, food & beverages, healthcare, hospitality & tourism, information & communications technology, investment opportunities, and logistics.
For any inquiries or to access the full report, please contact:
media@mordorintelligence.com
https://www.mordorintelligence.com/
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