Comprehensive 2025 Bathtub Market Overview: Trends, Forecasts, and Growth Drivers

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What Is the Expected CAGR for the Bathtub Market Through 2025?
In recent years, the bathtub market size has witnessed a slight expansion. The growth estimate predicts a jump from $8.61 billion in 2024 to $8.66 billion in 2025, representing a compound annual growth rate (CAGR) of 0.6%. Factors driving this growth over the historic period include a boom in housing construction, economic wellbeing, evolving lifestyles, an aging demographic, variation in real estate market trends, and cultural influences.

What's the Projected Size of the Global Bathtub Market by 2029?
In the coming years, the bathtub market size is projected to witness consistent growth. This sector is anticipated to reach $9.87 billion in value by 2029, with a compound annual growth rate (CAGR) of 3.3%. The predicted advancement during this period can be linked to increased emphasis on health and wellness, water conservation efforts, the rise of e-commerce, global health issues, and regulatory norms. The forecast period will likely see trending developments like smart bathtubs, compact designs that save space, customization possibilities, breakthroughs in materials and building methods, luxury and spa-like elements, and accessible designs for bathtubs.

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Top Growth Drivers in the Bathtub Industry: What's Accelerating the Market?
The growth of the bathtub market is largely attributed to the development of the hospitality industry. The hospitality sector is a comprehensive aggregation of different enterprises and services committed to offering accommodation, meals, a multitude of leisure activities and support services to their guests. Bathtubs play a key role within this industry as they help in augmenting the guest experience by providing amenities encouraging comfort, relaxation and overall satisfaction. This point is reinforced with the American Hotel and Lodging Association's report in 2023, which notes that the hotel revenue of the U.S. rose from $189.07 billion in 2022 to $197.48 billion in 2023. It is therefore deduced that the bathtub market's growth is facilitated by the burgeoning hospitality industry.

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What Trends Will Shape the Bathtub Market Through 2029 and Beyond?
The bathtub market is witnessing a significant trend with the rise of technological advancement. Main players in this industry are pushing the boundaries in technology to deliver superior products to their consumers. An example of this came in January 2022 when Kohler introduced the PerfectFill technology bathtub. Incorporating voice command technology, this bathtub employs Alexa to fill up and drain the water. At its core, PerfectFill consists of a drain kit and a digital valve that collaborate to reach the desired temperature and water level.

What Are the Main Segments in the Bathtub Market?
The bathtub market covered in this report is segmented -

1) By Type: Acrylic, Cast Iron, Fiberglass
2) By Shapes: Rectangular, Square, Oval
3) By Installation: Free Standing, Alcove, Drop In
4) By Application: Residential, Commercial

Subsegments:
1) By Acrylic: Freestanding Acrylic Bathtubs, Alcove Acrylic Bathtubs, Corner Acrylic Bathtubs, Drop-In Acrylic Bathtubs
2) By Cast Iron: Freestanding Cast Iron Bathtubs, Alcove Cast Iron Bathtubs, Clawfoot Cast Iron Bathtubs, Drop-In Cast Iron Bathtubs
3) By Fiberglass: Freestanding Fiberglass Bathtubs, Alcove Fiberglass Bathtubs, Corner Fiberglass Bathtubs, Drop-In Fiberglass Bathtubs

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Which Top Companies are Driving Growth in the Bathtub Market?
Major companies operating in the bathtub market include Kohler Co., Jacuzzi Brands LLC, American Standard Brands, Toto Ltd., Roca Sanitario S.A., LIXIL Corporation, Duravit AG, Villeroy & Boch AG, MAAX Bath Inc., Kaldewei GmbH & Co. KG, Briggs Plumbing Products Inc., Americh Corporation, Hydro Systems Inc., Laurel Mountain Whirlpools, Carver Tubs, Victoria + Albert Baths, Aquatica Plumbing Group, MTI Baths Inc., OVE Decors, Signature Hardware, Mansfield Plumbing Products, Badeloft USA LLC, Clarke Products Inc., Streamline Bath, Aqualux Products Ltd., Neptune Bathing Systems Inc., HANSA Metallwerke AG, Bella Stone Ltd., Sanitec Corporation

Which Regions Will Dominate the Bathtub Market Through 2029?
North America was the largest region in the bathtub market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the bathtub market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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