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Cassia Extract Market to Reach US$2.3 Bn by 2032, Growing at 5.4% CAGR Driven by Rising Demand

09-17-2025 12:09 PM CET | Food & Beverage

Press release from: Persistence Market Research

Cassia Extract Market

Cassia Extract Market

Market Overview and Growth Insights

The global cassia extract market is witnessing steady growth, with its valuation projected at US$1.6 billion in 2025 and expected to reach US$2.3 billion by 2032, expanding at a CAGR of 5.4% between 2025 and 2032. Cassia extract, derived from the bark of cassia trees, is widely recognized for its aromatic properties, health-promoting benefits, and versatility across food, beverages, nutraceuticals, and pharmaceutical industries. The growing preference for natural food additives over synthetic chemicals, coupled with rising consumer awareness of herbal remedies, is contributing significantly to the market's expansion.

Among segments, the food and beverage sector leads the market share, driven by increasing adoption of cassia extract as a natural flavoring agent in bakery, confectionery, and beverages. In terms of geography, Asia-Pacific remains the leading region, owing to the abundant availability of raw materials, traditional usage of cassia in herbal medicine, and surging demand from the nutraceutical and food industries across China and India. Meanwhile, North America and Europe are experiencing rising demand due to the popularity of plant-based and natural ingredients.

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Key Highlights from the Report

• The cassia extract market is forecasted to grow at a CAGR of 5.4% during 2025-2032.
• Asia-Pacific dominates the market due to strong demand and raw material availability.
• Food & beverages represent the largest end-use segment in the industry.
• Rising adoption of natural flavoring agents boosts market opportunities.
• The pharmaceutical sector is increasingly using cassia extract for medicinal formulations.
• Innovation in functional foods and nutraceuticals fuels product demand globally.

Market Segmentation

The cassia extract market is segmented based on product type, form, application, and end-use industry. By product type, powdered cassia extract is most widely used due to its convenience, versatility, and ease of integration into packaged foods, beverages, and supplements. Liquid cassia extract is also gaining traction in the pharmaceutical and cosmetic industries for its concentrated therapeutic properties.

By end-use industry, food and beverages lead the segment, driven by the rising demand for natural flavor enhancers in bakery, confectionery, sauces, and drinks. Nutraceuticals and dietary supplements are another growing application, fueled by consumer awareness of cassia's health benefits such as blood sugar regulation, digestive aid, and anti-inflammatory properties. The pharmaceutical sector is emerging as a strong segment, as cassia extract is increasingly incorporated into herbal medicines and formulations addressing lifestyle-related disorders. Additionally, cosmetics and personal care applications are steadily expanding, given the extract's antioxidant and antimicrobial properties.

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Regional Insights

The Asia-Pacific region dominates the cassia extract market, with China and India accounting for a major share of production and consumption. The region benefits from traditional knowledge of herbal remedies, high demand in local cuisines, and the presence of established supply chains for cassia cultivation and processing. Furthermore, government support for herbal medicine and Ayurveda is bolstering growth.

In North America, the demand is growing rapidly as consumers adopt natural and plant-based food additives. The clean-label movement, coupled with increased investment in nutraceuticals, drives cassia extract adoption. Europe follows closely, with strong demand in the food and pharmaceutical industries, supported by consumer preference for organic and natural alternatives. Meanwhile, the Middle East and Africa region is emerging as an untapped opportunity due to rising awareness of herbal ingredients, while Latin America is witnessing moderate growth fueled by food and beverage expansion.

Market Drivers

The market is primarily driven by the growing demand for natural flavoring agents as consumers increasingly shift away from synthetic additives. The rise of the health and wellness trend further supports cassia extract usage in nutraceuticals and functional foods, as it offers multiple health benefits, including anti-inflammatory, antimicrobial, and anti-diabetic properties. Additionally, the expansion of herbal medicine applications globally strengthens demand, especially in Asia-Pacific, where traditional medicine remains integral to healthcare. Growth in the food and beverage industry, particularly in bakery and confectionery, further boosts market penetration.

Market Restraints

Despite its growth trajectory, the cassia extract market faces certain restraints. The limited awareness of cassia extract in developing markets hampers broader adoption. Price volatility in raw materials, driven by inconsistent harvests and climatic conditions, can affect production costs. Additionally, regulatory hurdles and quality standardization issues may restrict entry into highly regulated markets like Europe and North America. Overconsumption of cassia is also associated with side effects due to coumarin content, which raises health concerns and could limit applications in sensitive product categories.

Market Opportunities

Several opportunities exist in the cassia extract market. The expansion of functional foods and dietary supplements opens up significant avenues for growth, particularly as consumers demand holistic, plant-based solutions for lifestyle diseases. The cosmetics and personal care industry also presents lucrative prospects, with cassia extract being integrated into skincare and haircare formulations for its antioxidant and antimicrobial properties. Emerging markets in the Middle East, Africa, and Latin America are expected to contribute to future growth, as rising disposable incomes and health awareness create demand for natural products. Moreover, innovation in product forms, such as encapsulated cassia extracts, can drive adoption across diverse applications.

Reasons to Buy the Report

1. Gain comprehensive insights into market size, forecast, and key growth opportunities.
2. Understand the competitive landscape and strategies of leading players.
3. Identify emerging segments and high-growth regions driving industry expansion.
4. Access detailed analysis of market drivers, restraints, and opportunities.
5. Leverage data-driven insights to make informed business and investment decisions.

Frequently Asked Questions (FAQs)

How Big is the Cassia Extract Market in 2025 and 2032?
Who are the Key Players in the Global Cassia Extract Market?
What is the Projected Growth Rate of the Cassia Extract Market?
What is the Market Forecast for Cassia Extract through 2032?
Which Region is Estimated to Dominate the Cassia Extract Industry During the Forecast Period?

Company Insights

• Shaanxi Green Bio-Engineering Co., Ltd.
• Cayman Chemical
• MB-Holding GmbH & Co. KG
• Ambe Phytoextracts Pvt. Ltd.
• Hunan Nutramax Inc.
• Xi'an Natural Field Bio-Technique Co., Ltd.
• Botaniex, Inc.
• Naturex SA

Recent Developments:

• In 2024, Shaanxi Green Bio-Engineering launched a new line of encapsulated cassia extracts targeting functional foods and nutraceuticals.
• In 2023, Ambe Phytoextracts expanded its cassia extract production facility in India to meet rising global demand in pharmaceuticals and herbal supplements.

Conclusion

The cassia extract market is poised for consistent growth, driven by the rising demand for natural, functional, and plant-based ingredients across industries. With strong adoption in food and beverages, expanding use in nutraceuticals, and growing opportunities in cosmetics, the market is on track to achieve a valuation of US$2.3 billion by 2032. While challenges like regulatory compliance and raw material volatility persist, the surge in consumer preference for natural products ensures a promising outlook for industry players and investors alike.

About Persistence Market Research:

At Persistence Market Research, we specialize in creating research studies that serve as strategic tools for driving business growth. Established as a proprietary firm in 2012, we have evolved into a registered company in England and Wales in 2023 under the name Persistence Research & Consultancy Services Ltd. With a solid foundation, we have completed over 3600 custom and syndicate market research projects, and delivered more than 2700 projects for other leading market research companies' clients.

Our approach combines traditional market research methods with modern tools to offer comprehensive research solutions. With a decade of experience, we pride ourselves on deriving actionable insights from data to help businesses stay ahead of the competition. Our client base spans multinational corporations, leading consulting firms, investment funds, and government departments. A significant portion of our sales comes from repeat clients, a testament to the value and trust we've built over the years.

Contact Us:

Persistence Market Research
G04 Golden Mile House, Clayponds Lane
Brentford, London, TW8 0GU UK
USA Phone: +1 646-878-6329
UK Phone: +44 203-837-5656
Email: sales@persistencemarketresearch.com
Web: https://www.persistencemarketresearch.com

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