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Global Biscuits Market Forecast: Growth, Trends, & Opportunities 2024‐2032

09-17-2025 11:25 AM CET | Food & Beverage

Press release from: Market Research Future (MRFR)

Biscuits Market

Biscuits Market

The global biscuits market is on a steady upswing, driven by changing lifestyles, rising disposable incomes, urbanization, and evolving consumer preferences. According to a recent report by MRFR, the market was valued at USD 108.9 billion in 2023 and is projected to reach USD 172.3 billion by 2032, growing at a compound annual growth rate CAGR of 5.90% from 2024 to 2032.

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What is fueling the growth?
Several key drivers are pushing the market forward:

Urbanization & On-the-Go Demand: As more people move into cities, the pace of life becomes faster. Consumers increasingly seek convenient snack options. Biscuits fit perfectly into this trend, acting as quick, easy-to-carry snacks.

Health Consciousness: There's a rising demand for "clean label" products-items with fewer artificial ingredients, transparent labeling, non-GMO, and free-from claims. Gluten-free biscuits are especially gaining favor, driven by both health issues like celiac disease and general wellness trends.

Disposable Income & Emerging Markets: As incomes rise in Asia-Pacific and other developing regions, people have more purchasing power for packaged convenience foods and snacks. MRFR states that Asia-Pacific held USD 47.1 billion in market size in 2021 and is expected to grow with a CAGR of ~43.20%.

Types & Regional Demand
The market is segmented by type, distribution channel, and geography. A few highlights:

Type: The biscuits market is broadly divided into sweet biscuits, savoury biscuits, and crackers. Sweet biscuits lead the pack in terms of share, popularity, and growth. Their appeal across age groups and occasions tea time, snack breaks, dessert alternatives helps maintain steady demand.

Distribution Channels: Supermarkets and hypermarkets currently have the largest share in distribution channels. They offer wide variety, brand choices, and convenience for shoppers. Other channels include online, convenience stores, independent bakeries, etc.

Regions:
Asia-Pacific is the fastest-growing region, both because of large populations and shifting lifestyles.
North America & Europe are more mature markets but continue to see growth through demand for healthier options, innovation in flavors, packaging, and premium products.

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Emerging Trends
What's changing in terms of product design, consumer behavior and market strategy?

Gluten-Free & Free-From Products: A major current. Consumers are increasingly aware of dietary restrictions and health benefits. Biscuits labeled "gluten-free," "no artificial ingredients," "reduced sugar," etc., are attracting attention.
Product Innovation in Flavour & Texture: Manufacturers are experimenting with flavours masala, cheese, onion & garlic, etc., sprinkling spices, adding texture thin biscuits, dipped, coated, etc., or combining savoury and sweet notes. Examples include ITC's Sunfeast "All-Rounder" potato biscuit in India.

Clean Labels & High Nutrition: Beyond just flavour, there is demand for nutritional enhancement-higher fiber, fortified nutrients, better ingredients. Clean label demands are a strong signal that consumers want both taste and wellness.
Online & Modern Retail Channels: While supermarkets hold current dominance, online channels are rapidly growing-especially in regions with better e-commerce infrastructure. Convenience stores also play a role in impulse purchases. Independent bakeries continue to have niche strength.

Challenges & Competitive Landscape
Competition & Pricing Pressures: With many players in the field-global brands like Mondelez, Nestlé, Mars, Kraft, Kellogg, etc.-competition is intense. Prices have to be managed well, particularly in low- and middle-income markets.

Raw Material Costs & Supply Chain: Ingredients for biscuits flours, sugar, fats, flavoring agents are subject to fluctuations in agricultural markets. Transport and logistics also matter especially in global supply chains.
Health Regulatory Pressure: Labeling laws, sugar-taxes, restrictions on trans fats etc., may impose compliance costs.

To Access The Complete Market Research Report and Detailed Forecast Data, Please Visit: https://www.marketresearchfuture.com/reports/biscuits-market-1918

Future Innovation & What to Expect
Looking ahead to 2030 and beyond, here are some innovations and directions likely to reshape the biscuits market:

Functional Biscuits: Beyond just flavour, biscuits will increasingly provide health benefits-fortified with protein, fiber, vitamins/minerals, even probiotics. "Biscuits as snacks with a purpose."

Personalization & Niche Products: Products targeting very specific dietary friendly, plant-based, low sugar, allergen-free, etc.-will become more common.

Sustainable & Eco-Friendly Packaging: Consumers are concerned about environmental impact. Packaging innovations to reduce plastic use, use compostable or recyclable materials, minimal packaging => likely a competitive differentiator.

Flavor Fusion & Local Taste Integration: Brands will lean more into regional/local taste preferences-spicy, savory, unique spice blends etc.-especially in Asia and other high-growth markets.

Technology & Automation: On manufacturing side, process improvements for maintaining quality, reducing waste. Also, digital traceability, supply-chain transparency.

The biscuits market is poised for strong growth through to at least 2032, with expected market size rising from ~USD 109 billion in 2023 to about USD 172 billion. Key drivers include urbanization, rising disposable income, and health-aware consumers. Trends like clean-label, flavor innovation, online retail expansion, and differentiated nutrition will shape this industry's future. For companies in the space, staying ahead means innovating both product and process-and listening closely to evolving consumer preferences.

Discover more research Reports on Food, Beverages & Nutrition, by Market Research Report

Savory Biscuits Market: https://www.marketresearchfuture.com/reports/savoury-biscuit-market-1961

US Biscuits Market: https://www.marketresearchfuture.com/reports/us-biscuits-market-21029

Sweet Biscuits Market: https://www.marketresearchfuture.com/reports/sweet-biscuits-market-25574

Healthy Biscuits Market: https://www.marketresearchfuture.com/reports/healthy-biscuits-market-27264

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At MRFR, we enable our customers to unravel the complexity of various industries through our Cooked Research Report CRR, Half-Cooked Research Reports HCRR, Raw Research Reports 3R, Continuous-Feed Research CFR, and Market Research & Consulting Services.

MRFR team have supreme objective to provide the optimum quality market research and intelligence services to our clients. Our market research studies by products, services, technologies, applications, end users, and market players for global, regional, and country level market segments, enable our clients to see more, know more, and do more, which help to answer all their most important questions.

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